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Give Clients What They Really Want--And That Is. . .? Presented By |
"You work hard to give your clients great service, award-winning creative, cutting-edge solutions--but is that what they really want? Learn how to decipher what clients want, truly please them and garner more business in the process--from mar-com principal Terri Edelman. Order this MP3 download today, and you'll be able to begin learning right away."
Price: 19
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Strategy: Make Your Site Your Own Best Promoter - Ondemand Design |
"This DesignCast is part of the Design | Business| Strategy: Print to Web from Start to Finish Series What is the modern marketing website, and how can you make it work for you? In this DesignCast, we'll look into today's best practices for creating effective marketing online and sales tool to grow your business. You'll Learn: • How to plan a marketing website through every stage of information architecture, design, and content strategy • How to build a site that specializes in attracting visitors and converting them into prospects • How to change your website into a sales tool using content strategy • Apply these topics to the sites you build for your clients About the Author: Mark O'Brien is president of Newfangled Web Factory, which helps ad agencies build more effective marketing websites for their clients, concentrating on information architecture, usability, SEO, content strategy and social media. In his time at Newfangled, Mark has served as an"
Price: 49.99
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How August 2007 Digital Download |
"Explore what's next for design and designers! Our experts—including Debbie Millman, Cameron Moll, Stefan Sagmeister, Bruce Sterling and Tucker Viemeister—offer insights and predictions. FEATURES 2025: A Design Odyssey We consulted industry luminareis to get their projections of what design, designers and designing will be like in 2025. From the clients you'll work with to the tools you'll use, here's a glimpse of what you'll be doing less than two decades from now. Hint: It's all gonna be cool. Generationally Speaking In the very near future, two demographic groups at opposite ends of the spectrum will be the largest global market forces -- and designers' most important targets. Find out what makes the Boomers and Gen Y kids tick, and how to reach them. Great Expectations What makes Paul Rand's work classic? And what will tomorrow's designers have to say about the work we're creating today? Ric Grefe and Steven Heller weigh in on what makes design timeless. "
Price: 9.07
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Design: Know Your Trends Without Being Trendy - Ondemand Design |
"This DesignCast is part of the Design | Business| Strategy: Print to Web from Start to Finish Series Love 'em or hate 'em, but trends are such an important part of the online design industry. In this DesignCast, we'll explore their impact on the user experience. We'll also look at how to take advantage of current web design trends while maintaining your own style and individuality. You'll Learn: • How to identify current design trends • How these trends can actually enhance your creativity and productivity • What your site looks like in the context of the Internet as a whole • What you can do about it all About the Presenter: Veteran web designer and developer Patrick McNeil has been studying web-design trends for years, which puts him in the perfect position to help you leverage current trends for your own benefit."
Price: 49.99
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Print's Designer + Client - Steve Heller Success Stories - Ondemand |
"Compromise doesn't have to be a dirty word. In a talk that's sure to inform, enlighten, and amuse, Steve Heller will draw from his phenomenal career as one of this century's top art directors (33 years at The New York Times!) and share his tips for effective working approaches and client relationships. The highs, the lows, the mistranslations, the alchemy—he's seen it all. There's no better source of design wisdom alive today, as readers of The Daily Heller blog-and Heller's more than 100 books—know so well. In the words of legendary designer Paula Scher, Steven Heller has immortalized our graphic past and made coherence of our present. Who better to debut Print's webinar series—and tell stories of collaborations that worked like a charm—than Heller? This is a talk you won't want to miss!br> You’ll find out • When to worry about the client who says I'm actually a designer by training • Why illustration and illustrators can save the day• "
Price: 49.99
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Print Singles: Magic Kingdom |
"What happens when Miami meets Japanese culture? Lots of toys, parades, and playgrounds. Behold the power of Friends With You. Read all about it here."
Price: 1.99
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Get Rich In A Niche: How To Find And Reach Your Target Market - |
"Is your design business on a feast-or-famine cycle-you're either way too busy or you're waiting for clients to call? Presented by Ilise Benun and Peleg Top of Marketing Mentor, you'll learn proven marketing secrets that will bring your ideal clients directly to your door, boost your bottom line and let you sleep peacefully.What You'll LearnWhy you must focus on a market if you want to succeed in businessHow to identify the ideal target market for your design businessHow to choose a market that blends your skills and interests with the needs of the marketHow to determine if the market you've chosen is viableHow to find and reach the best prospects in your target market"
Price: 49.99
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Print Singles: Suspiciously Mcsimilar |
The mysterious case of McSweeney's and the corporate publications. Also: A guide for imitating. And: Whither McStyle?
Price: 1.99
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Magazine Publishing On The The Ipad - Ondemand Design Webcast |
"Traditionally, magazine designers and editors have been well-equipped to create compelling experiences in print, but highly crafted digital formats have proven more elusive. With the onslaught of the iPad and other tablets due out shortly, Scott Dadich will talk about how Wired and Condé Nast are leading an industry-wide revolution in how people experience and consume magazines. In this Master Class you'll learn: How to effectively design for the tablet The pros and cons of the digital reading experience Plus, he'll explain why digital readers don't spell the end for printed publications About the Speaker As Executive Director, Digital Magazine Development, Scott Dadich is leading the creative efforts to build digital editions of Condé Nast's titles for electronic reading devices. From 2006–2010, Dadich was the creative director of Condé Nast's WIRED, where he oversaw design, photography, and production for the magazine. He led the development o"
Price: 69
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What Should I Charge? Smart Pricing Strategies For Designers - |
"Are you charging enough? Worried that clients think it's too much? Do you dread every financial conversation you have with a new prospect? Relax. There are ways you can comfortably, professionally talk dollars and cents. In What Should I Charge?, presented by Ilise Benun and Peleg Top of Marketing Mentor, and you'll learn how to estimate a project in less than 20 minutes, get clients to divulge their budgets, and-most importantly-talk about money matters with confidence."
Price: 49.99
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Print Singles: New Visual Artists 2010 |
"The 2010 New Visual Artists selected as the top 20 under 30 years old by both the Print design staff and, for the first time ever, four former winners of the prestigious title."
Price: 5.99
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How To Redesign And Refine Your Operating Processes Presented By Emily |
"Is your department getting the most out of its resources? Are you facing reactive client and account management systems, poor funding structures, and ineffective operational processes? You're not alone--most internal creative departments are in the same boat. Leveraging her years of industry experience, consultant Emily Ruth Cohen will discuss a variety of best practices that will teach you how to optimize processes and workflow, improve quality, reduce revision and cycle time, and manage client expectations."
Price: 49
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How Collection: Self-Promotion (Download) |
"A bundle of features and columns designed to help you get yourself out there! For designers, self-promotion can be the difference between creative professional and starving artist, so take a look at this guide and make sure you stay sharp."
Price: 7.99
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Print Singles: Poppin' Fresh Retail |
"Bono, Isaac Mizrahi, Time Warner, and Nike are all part of an emerging retailing trend that captures consumers' hearts with a new take on planned obsolescence - the store."
Price: 1.99
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Print Singles: Door Policy |
"As the face of Europe changes and religious and cultural tensions mount, the Netherlands is presenting a whole lot of mixed messages about immigration. Print takes a look at the visuals used in this increasingly volatile situation."
Price: 1.99
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Principles Of Web Design Independent Study Workshop |
"The perfect starting place for print designers looking to move to the web. Patrick McNeil, the author of the Web Designer's Idea Book series and the content director of HOW Interactive Design, has been building websites for years and knows both the design side and the development side. In this four-week workshop, the first in a series, you'll learn the fundamentals of the web through videos, readings and links. This course designed for absolute beginners will teach you the basics of the web and give you a technological understanding of how things work online. A digital download gives you instant access to the materials to your computer. After downloading a ZIP file of the materials, unzip it, and you'll be able to access all the course materials, which are in Word and PDF format. In this course you'll learn: The language of the web (You'll finally be able to decode all that alphabet soup!) The technological basis of a website How your design"
Price: 129
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How Singles: Brands In Perfect Harmony |
"How do you make every piece of your client's brand sing together? Take a few lessons in brand unity from Sesame Street, Guitar Hero and Coca-Cola Happiness Factory."
Price: 1.99
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How To Talk About Money - Ondemand Design Webcast |
"This session is Part 2 of Take Control of Your Money: Financial Success for Creative Professionals Learning Series designed to help creative professionals like you manage money—how to think about it, how to talk about it and how to manage it. PART 2 - How to Talk About Money Thursday, March 10 4 PM EST Has this ever happened to you? You ask the client about her budget, and she says there isn't one ... or that she'll know the right price when she hears it. Or you take the time to develop a project proposal, only to discover the budget isn't anywhere in your ballpark. Or the client balks at your price and asks if you couldn't just do the work in fewer hours. In this session, you'll learn how to handle those difficult money conversations with clients—and you'll even get some specific language you can try. You'll learn: * How to raise the subject of money with established clients and new ones * How to get a client to reveal her budget at the outset of a project *"
Price: 49.99
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Keeping A Journal Presented By Ann Willoughby (Mp3) |
"Venerable designer Ann Willoughby says journal keeping is one of the best ways to avoid or escape burnout. In this session, she'll explain why it works, show you examples of artists' and designers' journals and suggest simple ways to make the ritual fun and meaningful."
Price: 19
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Communicating With Color So Everyone Understands What You're Saying |
"From rugs to logos, everything is instantly judged by its color. Harnessing that judgement, and using it to express a message, is at the core of designer Gretchen Schauffler's personal philosophy and just part of what she'll share in this eye-opening session."
Price: 19
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Creating Inspiration In A World Of Cubes Presented By Jeni Herberger |
"Looking for ways to engage, inspire and excite your team? Feeling a bit complacent and confined in that cube of yours? Whether you are managing your own department or working solo, this session gives you the insight and tools you need to keep your team (and yourself) inspired and motivated."
Price: 49
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How To Optimize Design And Color Management For Digital Printing |
"Get the most out of full-color digital presses with help from Xerox's Mike Riebesehl. Learn how to take advantage of digital printing's high image quality and flexibility, understand how it differs from offset printing and more."
Price: 15
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How Singles: (Re) Making A Name For Themselves |
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Price: 4.99
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Managing (Right) For The First Time Presented By David C. Baker (Mp3) |
"Transitioning from peer to manager? Join creative-business consultant David C. Baker for this in-the-trenches look at hiring, integrating, decision-making and all the other aspects of being a great manager—of creatives."
Price: 15
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I.D. Magazine Nov/Dec 2008 Digital Download |
"New + Notable 2008: The Year's Smartest Products. How to bring AMERICAN FURNITURE DESIGN out of the doldrums; BARACK OBAMA for president; Max Lamb's STONE CHAIRS debut in New York; Hermès's first design COMPETITION; ROCK CANDY inspires Tokujin Yoshioka's new chaise; DOROTHY COSONAS redefines luxury at KnollTextiles; What's wrong with the SPEEDOMETER; In DUBAI, nothing succeeds like excess; Materials and technologies you might find in the AIRPORT of the future; Building: MUSEUM OF ARTS AND DESIGN; Product: COLORMUNKI DESIGN; Environment: JETBLUE AIRWAYS TERMINAL 5; Book: GEORGE LOIS ON HIS CREATION OF THE BIG IDEA; An uplifting history of SUSPENDERS."
Price: 7.99
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Revolutionizing Your Client Relations Presented By Darryl Salerno |
"The ways in which you attract, develop, maintain and grow your clients is one of the most critical aspects of running a successful business, especially in creative industries where project work accounts for the majority of revenue. Business consultant Darryl Salerno explores how you can vastly improve the client relationships you already have, as well as ensure that you keep new clients coming in the door."
Price: 19
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The Web Designer's Idea - Ondemand Design Webcast |
"The web may be the most rapidly changing design medium, but there are still some fundamental elements that will never change. Styles may come and go, but the ways we go about using them is a skill well worth developing. In this series, Patrick McNeil, the author of The Web Designer's Idea Book offers a personal tour through the world of web design trends and inspiration, and he'll guide you through the tools available to become a modern web designer. How to Use Inspiration: OnDemand DesignCast In this DesignCast Recording, Patrick McNeil shows some practical examples of how inspiration has been used to create beautiful sites without blurring the lines of plagiarism. He explains multiple case studies and how the inspiration that drove the designs was applied in each specific case. Last, he describes the ideal part of the overall process that inspiration can play. The 6 Principles of Effective Web Design:OnDemand DesignCast What are the basic principles of web design? Here, McN"
Price: 99
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