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Building Design Strategy |
"Building Design Strategy offers innovative insights on using design as a strategic resource. Editors Thomas Lockwood and Thomas Walton of Design Management Institute have gathered wisdom from more than 25 international experts, including CEOs and presidents of major brand management firms, engineers, and professors of design. In Building Design Strategy, this first-hand knowledge is combined with fascinating case studies of corporations such as Motorola and Microsoft to present the role of design as it relates to corporate strategy. This compelling blend of theory and practice explores the different types of design and the benefits of implementing strategy in design, including:building a brand imageimproving return on investmentimproving usability and sustainabilityincreasing customer satisfactionimproving development processesentering new markets discovering and eliminating bias and weaknesslearning to see the big pictureclearing up misconceptions"
Price: 24.95
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Establishing Value: Instituting A Charge-Back System Part 1 (Mp3) |
"In business, profit is key. This means that in order to be a top priority in your company, you need to be profitable. To the bean counters, the only thing that matters is ROI (return on investment), and as in-house design departments, we need to be able to quantify our value. In other words, we need to show them the money. This is Part 1 of a two-part session in which Jeni Herberger walks through the entire process of setting up a charge-back system that will clearly add value to your department's existence and create an environment for your team that is worthy of respect."
Price: 19
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Become A Branding Expert - Ondemand Design Webcast Collection |
"The Become a Branding Expert Download Collection will demonstrate how to design a modern brand to stand out in a crowded marketplace, how to approach and manage identity design projects, where to find inspiration for a brand, how to reposition an existing brand, and how to communicate your recommendations to clients. The Become a Branding Expert Download Collection includes:"
Price: 65
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10 Secrets Of Typographic Success Presented By Alan Haley - Ondemand |
"There's no rulebook for typographic success. But there are 10 Secrets, and Monotype Imaging's Allan Haley is willing to share them. You'll learn how to surprise the reader with type, when a change in typographic paradigm is appropriate, how to use type to engage an audience—and more."
Price: 15
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Print Master Class: The Value Of Creativity In Creating And Managing A |
"Our world is moving faster than ever before. As brands have long been crucial change agents, creating choice and generating loyalty, never before have we needed them to help us better understand our world and ourselves in relation to others. In this MasterClass Andy Payne, Interbrand Chief Global Creative Officer reveals and defines the essential pillars of building a strong brand, and discusses the vital role of creativity in creating and managing brand value. Attendees will walk away with a better understanding of what exactly brand value means and its significance upon brand mangers and consumers, understand how today's brands need to become living and evolving assets, and how organizations of any size can instill a core set of principles that have helped to build some of the world's most influential and global brands. Specifically, Andy will discuss how brands create value (both financially and personally) and he will offer 7 key principles that define and reside at the hea"
Price: 69
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Selling Your Ideas To Bosses & Internal Clients - Ondemand Design |
"Are your ideas slapped down and shuffled around by managers and internal clients? If so, you've learned the hard way that it's not enough to simply have great ideas and concepts—you and your team must also sell those ideas if you want them to see the light of day. Join creativity author and popular speaker Sam Harrison to learn road-tested, real-world tools for refining your presentation skills and upping your idea-selling ratios. In this session you will learn: Using a buyer's bench to plan your pitch Building dossiers to build chemistry with decision-makers How to position your in-house design team for success Tactics to bust through barriers and silos 3 attention-grabbing ways to kickoff your presentation One way to never, ever begin your pitch Applying the 70/30 Rule to presentations Adding power to pitches with personal stories How to handle handouts and takeaways A surefire weapon for dealing with objections Four ways to follow-up after the pitch Sw"
Price: 49.99
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How Singles: Thou Shalt Not (Download) |
"Typographic Hell. It's not a pleasant place to be. Some of us are headed there, and we're making others suffer along the way. But fear not: Redemption is here. Read on to free yourself from these 34 typographic sins. Want something specific? HOW and Print Singles are feature articles from back and current issues of HOW Magazine and Print Magazine. Now there's an even more inexpensive way for you to get the specific content you want if you're not a subscriber (or if you just missed some issues). Find features on everything from business tactics to trendy typography! (From: HOW Magazine July 2011.)"
Price: 2.99
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How Singles: Your Firm In 2020 (Download) |
Respected design management consultant David C. Baker makes a host of interesting predictions for the future of design firms (some of which might piss you off).
Price: 1.99
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8 Critical Ingredients For A Successful Graphic Design Career - |
"In this design tutorial, Bartow will go through eight of the most important things every designer should factor in to their career and professional development ""after all design education is a lifelong pursuit!"
Price: 49.99
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"I Have An Idea, Now What?" |
"As designers, we've honed a unique skill set that enables us to develop ideas. Most of the time, these ideas are for clients, but what about when we have an idea for ourselves, what do we do with it? Urbio is one such idea, developed as an internal project by eight young designers at Enlisted Design. During this session, Beau will illustrate the step-by-step process in which his team created and launched a brand, product, business model, manufacturing and distribution using social media… including Kickstarter, Facebook, Twitter, websites and countless blogs!"
Price: 19.99
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How Singles: Fold-Tastic (Download) |
Clients aren't shying away from using printed promotions to support their brands. And there's a lasting demand for invitations and announcements that convey the specialness of an event. Print isn't dead—but budget realities and environmental concerns mean that print projects must make a can't-throw-it-away impact. Try these folding techniques to add a wow factor to your next ink-on-paper job.This PDF download article has 8 pages.
Price: 1.99
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Everything I Wish I Knew Before Running A Design Studio Presented By |
"Join consultant Daniel Schutzsmith, former business manager at The Chopping Block, for a session packed with best practices for building client relationships, invoicing and billing, managing employees, obtaining new business and improving workflow through standardization. Order this MP3 download today, and you'll be able to begin learning right away."
Price: 19
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Commit To Being Visible - Ondemand Design Webcast |
"Being visible is all about letting the right people know what you offer so they'll find you and be attracted to you, and it includes your marketing and your messaging. Why are you so good at helping clients do this and so bad at doing it for yourself? Both the methods and the message have to be a good fit for you. In this session you'll learn: Why it's so easy to market for other people and so difficult to do it for ourselves The psychology of visibility and likability, and how it all relates to profitability Surprise! Words and images really do matter Subtle strategies to make sure your prospects really see you and hear your message About the Presenter Marcia Hoeck For over 25 years, as owner of Hoeck Associates, Inc., a leading marketing communications firm in Toledo, Ohio, Marcia Hoeck lived what she now teaches. Because of her quirks (only recently identified as ADHD tendencies), Marcia found the business aspects of her work daunting. Out of necessity, survival"
Price: 49.99
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Designing For More Than Three Screens Presented By: John Couch (Mp3) |
"Learn how to think holistically about design for multiple screens. Digital expert John S. Couch will explain how to weave the design directly into the core concept and express it specifically in any given medium, from video games to electronic billboards. In the end, you'll be able to push through what might be uncomfortable change and become energized by embracing new technologies."
Price: 19
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Print Collection: Hot Type (Download) |
A collection of selected pieces from the Hot Type column in Print Magazine.
Price: 4.99
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10 Things You Didn't Know Fonts Could Do Presented By: Thomas Phinney |
"Join type guru Thomas Phinney on a listening tour of advanced typography using OpenType. You'll learn how advanced typographic effects formerly only available to experts can now be automated, and learn how cutting-edge fonts can do everything from emulate realistic handwriting to translate languages."
Price: 19
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Create |
"Food is not just a hot topic in design and cutting edge creativity today, but also an enormous industry with changing standards and perceptions. Based upon research by trend analysts from the London firm The Future Laboratory, crEATe. investigates recent trends and visual developments in and around food. The book examines everything from the way we eat, the interiors and furniture of innovative restaurants and shops, industrial design and the packaging of food to branding and consumerism. With incisive texts including profile features accompanied with stunning visuals, this sourcebook indicates how food is gaining new meaning in our lives and in top-notch contemporary design."
Price: 43.56
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The Power Of Project Debriefs - Ondemand Design Webcast |
"We often get so caught up in meeting project deadlines and moving on, that we neglect the critical process of sharing what we learned—resulting in huge frustrations as the same issues come up again and again. With more than 20 years of experience, Jen Miller brings expertise on how and why project debriefs can result in the change you want to see in your world. In a business where communication is key (and what we do best), don't underestimate the power of reflection and its ability to improve the way we do things. In this DesignCast you'll learn: When you need a formal project debrief Who should be involved and best-practice methods for conducting debriefs How to share learnings that can be integrated into processes and corporate/agency culture About Jennifer Miller Jennifer Miller has been a consultant and creative professional for more than 20 years, with a diverse background as a designer, creative director and interactive design team leader. During the la"
Price: 49.99
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Print Singles: Local Color |
"In this feature from Print Magazine's October 2012 Issue, we profile gorgeous (and definitely interesting) photos from the book Nostalgia: The Russian Empire of Czar Nicholas II. Published this month by Gestalten, the book erases any notion that the past is always black-and-white with photography from Sergei Mikhailovich Prokudin-Gorskii."
Price: 3.99
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How Singles: Start Smart (Download) |
"So you want to go into business for yourself and be your own boss? Before you quit your day job, here are 8 tips for striking out on your own, from designers who've already made the break."
Price: 4.99
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Using Style Guides To Maximize Your Brand's Potential Presented By: |
"Get concrete strategies to help you make your style guide an essential business tool. Listen as Cynthia Rapp explains how to rethink the design of a style guide to maximize its potential and direct impact on business. You'll learn how to use trend research, innovation and creativity to transform your brand and help extend product lines."
Price: 19
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A Number Of People Presented By Chip Kidd (Mp3) |
"During his 20-year career at publishing house Alfred A. Knopf, Chip Kidd has designed more than 800 book jackets--that's almost one a week! Even more astounding is the diversity of imagery and type treatments within that mammoth collection--a lesson in originality, no matter how narrow the discipline. Order this MP3 download today, and you'll be able to begin learning right away."
Price: 19
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How Magazine April 2008 Digital Download |
"International Design Awards Annual Reports, Brochures, Covers, Editorial, Environmental Graphics, Illustration/Photography, Invitations/Cards, Letterhead, Logos, Miscellaneous, Packaging, Posters, Print Advertising, Student Work, 3D Objects Interactive Design Awards Business-to-Business Websites, Consumer Websites, Games, Kiosks, Miscellaneous, Self-Promotional Websites, Student Work, Web Advertising FEATURES Poster Children A series of iconic street posters for a Montreal concert promoter grabbed attention from music lovers and also from our judges. Get the story behind this Best of Show winner in HOW's International Design Awards. Escape from Milkatraz Betcha never thought an online game that teaches moms and kids about the health benefits of a dairy product could score Best of Show honors in our Interactive Design Awards."
Price: 10.47
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Inspired By Our Passions: The Pursuit Of An Enriched Life Presented |
"Design-firm principal Sheree Clark, whose passion for collecting Art Deco artifacts has garnered media publicity and some exciting work for her firm, offers tips for developing an after-hours interest that'll help you avoid burnout--and inspire the way you run your business. Order this MP3 download today, and you'll be able to begin learning right away."
Price: 19
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The Drawing Habit Presented By Danny Gregory (Mp3) |
"Did you once love to draw, but no longer have the time? Author, ad-agency veteran and illustrator Danny Gregory shares a simple series of steps to help you make drawing an everyday habit, enhancing your creativity, your ability to communicate and your outlook on life. Order this MP3 download today, and you'll be able to begin learning right away."
Price: 19
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How September/October 2010 Digital Download |
"HOW's 2010 Self-Promotion Issue packs all the information and inspiration you need to create eye-catching promotional materials for your design business … materials that will win you new business from the clients you're targeting. COMPETITION View the 107 winners in this year's Promotion Design Awards, including a job-seeking designer's resume, which really rises to the top. BEST OF SHOW: The Perfect Blend These days, it takes a brilliant promo to stand out amid the pile of résumés from all the other job-seekers. The top Promotion Design Award winner is exactly that, with a great mix of personality and information. See the award-winning work in these categories: Client Promotions Designer Promotions Illustrator/Photographer Promotions Miscellaneous Promotions Personal Promotions Pro-Bono Promotions Student Promotions FEATURES What is Your Self-Promo Style? Are you a shout-it-from-the-rooftops self-promoter who welcomes the chance to"
Price: 12.95
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How June 2008 Digital Download |
"HOW's exclusive creativity issue helps designers break creative barriers and get more inspired. FEATURES Let Your Creativity Blossom The most brilliant ideas aren't so great if they never see the light of day. Here are 8 strategies for boosting your productivity and efficiency, so you can make those killer concepts grow & bloom. The Way of the Dog Robynne Raye and Michael Strassburger of the iconic Seattle shop Modern Dog open up about creative inspiration, clients who just don't get it and 20 years of success. Making Jam Designers at Dallas firm MasonBaronet get out of the office once a month for Creative Jams, where they observe, sketch and collaborate. They share 7 exercises that you can use to boost your team's creativity. Smearing the Boundaries Gary Baseman's creative progression from editorial illustrator to multimedia pop artist makes him a role model for the designer-as-auteur. See how Baseman has written his own rules and stayed true to his vision. Extreme"
Price: 9.07
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