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"Hoya 46mm Close Up +4 Filter"
"The Hoya Close Up +4 Filter allows closer focusing distances than your camera's lens could otherwise manage. Close-up filters are small, light, easy to carry and require no exposure compensation when mounted directly on the camera lens. The +4 dioptre close-up filter provides a maximum subject-to-lens distance of 250mm with your lens focussed at infinity. Closer focussing distances are also possible, and the minimum distance will be determined by your lens. An aperture of f/11 or smaller is recommended for use with +4 close-up filters."
Price: 9.95

"Hoya 72 Twin Filter Kit (UV+CPL)"
"Twin filter kit containing a Hoya Multi-Coated UV and a Hoya Slim Circular Polarising filter. Ultra-Violet (UV) rays, although invisible to the human eye, can cause a hazy, bluish cast in photography. The Multi-Coated Hoya UV filter effectively eliminates UV light of wavelengths shorter than 370nm to give clearer images with more neutral colour balance. No exposure compensation is necessary. Use of this filter is recommended in most situations as a full-time lens protector, but especially when photographing scenes such as mountains, beaches, areas of snow, and any other situations where there is a large amount of UV light present. Using the Circular Polarising filter, reflections and glare from non-metallic surfaces (such as water and glass) can be reduced significantly. It also helps to greatly reduce the haziness which can be caused by atmospherics and will improve colour saturation, as well as providing dramatic contrast between subjects such as blue skies and white clouds. The slim filter frame rotates to adjust the exact amount of polarisation required. UV filter cuts Ultraviolet rays below 370nm for astounding clarity, without affecting colour balance Slim frame allows it to be kept on the lens at all times for protection Hard-coated HMC Multicoating process avoids ghosting and flare, increases light transmission Circular-Polariser removes reflections from non-metallic surfaces such as water or glass Creates dramatic blue sky/cloud contrast and saturates colours without changing colour balance"
Price: 48.99

"Hoya 62 Twin Filter Kit (UV+CPL)"
"Twin filter kit containing a Hoya Multi-Coated UV and a Hoya Slim Circular Polarising filter. Ultra-Violet (UV) rays, although invisible to the human eye, can cause a hazy, bluish cast in photography. The Multi-Coated Hoya UV filter effectively eliminates UV light of wavelengths shorter than 370nm to give clearer images with more neutral colour balance. No exposure compensation is necessary. Use of this filter is recommended in most situations as a full-time lens protector, but especially when photographing scenes such as mountains, beaches, areas of snow, and any other situations where there is a large amount of UV light present. Using the Circular Polarising filter, reflections and glare from non-metallic surfaces (such as water and glass) can be reduced significantly. It also helps to greatly reduce the haziness which can be caused by atmospherics and will improve colour saturation, as well as providing dramatic contrast between subjects such as blue skies and white clouds. The slim filter frame rotates to adjust the exact amount of polarisation required. UV filter cuts Ultraviolet rays below 370nm for astounding clarity, without affecting colour balance Slim frame allows it to be kept on the lens at all times for protection Hard-coated HMC Multicoating process avoids ghosting and flare, increases light transmission Circular-Polariser removes reflections from non-metallic surfaces such as water or glass Creates dramatic blue sky/cloud contrast and saturates colours without changing colour balance"
Price: 64.99

"Hoya 58 Twin Filter Kit (UV+CPL)"
"Twin filter kit containing a Hoya Multi-Coated UV and a Hoya Slim Circular Polarising filter. Ultra-Violet (UV) rays, although invisible to the human eye, can cause a hazy, bluish cast in photography. The Multi-Coated Hoya UV filter effectively eliminates UV light of wavelengths shorter than 370nm to give clearer images with more neutral colour balance. No exposure compensation is necessary. Use of this filter is recommended in most situations as a full-time lens protector, but especially when photographing scenes such as mountains, beaches, areas of snow, and any other situations where there is a large amount of UV light present. Using the Circular Polarising filter, reflections and glare from non-metallic surfaces (such as water and glass) can be reduced significantly. It also helps to greatly reduce the haziness which can be caused by atmospherics and will improve colour saturation, as well as providing dramatic contrast between subjects such as blue skies and white clouds. The slim filter frame rotates to adjust the exact amount of polarisation required. UV filter cuts Ultraviolet rays below 370nm for astounding clarity, without affecting colour balance Slim frame allows it to be kept on the lens at all times for protection Hard-coated HMC Multicoating process avoids ghosting and flare, increases light transmission Circular-Polariser removes reflections from non-metallic surfaces such as water or glass Creates dramatic blue sky/cloud contrast and saturates colours without changing colour balance"
Price: 49.00

"Hoya 49 Twin Filter Kit (UV+CPL)"
"Twin filter kit containing a Hoya Multi-Coated UV and a Hoya Slim Circular Polarising filter. Ultra-Violet (UV) rays, although invisible to the human eye, can cause a hazy, bluish cast in photography. The Multi-Coated Hoya UV filter effectively eliminates UV light of wavelengths shorter than 370nm to give clearer images with more neutral colour balance. No exposure compensation is necessary. Use of this filter is recommended in most situations as a full-time lens protector, but especially when photographing scenes such as mountains, beaches, areas of snow, and any other situations where there is a large amount of UV light present. Using the Circular Polarising filter, reflections and glare from non-metallic surfaces (such as water and glass) can be reduced significantly. It also helps to greatly reduce the haziness which can be caused by atmospherics and will improve colour saturation, as well as providing dramatic contrast between subjects such as blue skies and white clouds. The slim filter frame rotates to adjust the exact amount of polarisation required. UV filter cuts Ultraviolet rays below 370nm for astounding clarity, without affecting colour balance Slim frame allows it to be kept on the lens at all times for protection Hard-coated HMC Multicoating process avoids ghosting and flare, increases light transmission Circular-Polariser removes reflections from non-metallic surfaces such as water or glass Creates dramatic blue sky/cloud contrast and saturates colours without changing colour balance"
Price: 44.99

"Hoya 52 Twin Filter Kit (UV+CPL)"
"Twin filter kit containing a Hoya Multi-Coated UV and a Hoya Slim Circular Polarising filter. Ultra-Violet (UV) rays, although invisible to the human eye, can cause a hazy, bluish cast in photography. The Multi-Coated Hoya UV filter effectively eliminates UV light of wavelengths shorter than 370nm to give clearer images with more neutral colour balance. No exposure compensation is necessary. Use of this filter is recommended in most situations as a full-time lens protector, but especially when photographing scenes such as mountains, beaches, areas of snow, and any other situations where there is a large amount of UV light present. Using the Circular Polarising filter, reflections and glare from non-metallic surfaces (such as water and glass) can be reduced significantly. It also helps to greatly reduce the haziness which can be caused by atmospherics and will improve colour saturation, as well as providing dramatic contrast between subjects such as blue skies and white clouds. The slim filter frame rotates to adjust the exact amount of polarisation required. UV filter cuts Ultraviolet rays below 370nm for astounding clarity, without affecting colour balance Slim frame allows it to be kept on the lens at all times for protection Hard-coated HMC Multicoating process avoids ghosting and flare, increases light transmission Circular-Polariser removes reflections from non-metallic surfaces such as water or glass Creates dramatic blue sky/cloud contrast and saturates colours without changing colour balance"
Price: 47.99

"Hoya 46 HMC Orange YA3 Filter"
"These filters offer both amateur and professional photographers HOYA's famous quality at reasonable prices. They have coatings applied to both surfaces to suppress reflection and increase light transmission. This Hoya HMC Orange filter darkens blue, violet, green and yellow-green. It particularly useful for all landscape and architectural photography (on black and white film) requiring vivid contours. The sky is distinctly toned with the clouds clearly contrasted against it. It is suitable for landscapes and nature scenes. Multicoated to minimise reflection at the filter surfaces and reduce flare and ghosting. Filter factor is 2.5 (+1.3 stops) Designed for use with black and white film, but can be used with digital cameras for creative effects Darkens blue, violet, green and yellow-green tones Manufactured using the highest quality heat-resistant tempered glass, which creates a smooth, clear image Hard Coated HMC Multicoating process suppresses ghosting, flare and reflections, and increases light transmission Fits lenses with a 46mm front filter screw mount"
Price: 19.99

"Hoya 46 HMC Yellow Y2 Filter"
"Commonly used for a noticeable increase in contrast with black and white films. Especially useful for clear contrast between blue sky with clouds and foreground. It is also suitable for landscapes and nature scenes. Multicoated to minimize reflection at the filter surfaces which reduces flare and ghosting. Designed for use with black and white film, but can be used with digital cameras for creative effects Manufactured using the highest quality heat-resistant tempered glass, which creates a smooth, clear image Hard Coated HMC Multicoating process suppresses ghosting, flare and reflections, and increases light transmission Fits lenses with a 46mm front filter screw mount"
Price: 19.99

"Hoya 95 UV(O) Digital HMC Filter"
"Absorbs the ultraviolet rays which often makes outdoor photographs hazy and indistinct. A muliti-purpose fine-weather filter for color as well as black and white films. Also serves as a permanent lens protector. SUPER HMC These outstanding filters offer revolutionary performance in light transmission and color balance. 12 layers of Super Multicoating are applied to the surfaces of the UV(0) models, which produces an average transmission of 99.7%! Coupled with maximum surface precision, this allows increased resistance to flare and stunning images can be recorded at wide apertures without compromising the performance of your lenses. Their slim profile of just 5mm avoids any vignetting problems and makes them ideal for use with wide angle lenses. HOYA Super HMC filters will appeal to the most demanding of photographers who require the ultimate in performance. Clear Protective Filter Absorbs Ultraviolet Light Reduces Bluish Cast of Daylight 1x Filter Factor, No Exposure Change 95mm Front Filter Threads"
Price: 72.95

"Hoya 77 HMC Orange YA3 Filter"
"Commonly used for a noticeable increase in contrast with black and white films. Especially useful for clear contrast between blue sky with clouds and foreground. It is also suitable for landscapes and nature scenes. Multicoated to minimize reflection at the filter surfaces which reduces flare and ghosting. Designed for use with black and white film, but can be used with digital cameras for creative effects Manufactured using the highest quality heat-resistant tempered glass, which creates a smooth, clear image Hard Coated HMC Multicoating process suppresses ghosting, flare and reflections, and increases light transmission Fits lenses with a 77mm front filter screw mount"
Price: 52.95

"Hoya 77 HMC Yellow Y2 Filter"
"Commonly used for a noticeable increase in contrast with black and white films. Especially useful for clear contrast between blue sky with clouds and foreground. It is also suitable for landscapes and nature scenes. Multicoated to minimize reflection at the filter surfaces which reduces flare and ghosting. Designed for use with black and white film, but can be used with digital cameras for creative effects Manufactured using the highest quality heat-resistant tempered glass, which creates a smooth, clear image Hard Coated HMC Multicoating process suppresses ghosting, flare and reflections, and increases light transmission Fits lenses with a 77mm front filter screw mount"
Price: 52.95

"Hoya 77 Twin Filter Kit (UV+CPL)"
"Twin filter kit containing a Hoya Multi-Coated UV and a Hoya Slim Circular Polarising filter. Ultra-Violet (UV) rays, although invisible to the human eye, can cause a hazy, bluish cast in photography. The Multi-Coated Hoya UV filter effectively eliminates UV light of wavelengths shorter than 370nm to give clearer images with more neutral colour balance. No exposure compensation is necessary. Use of this filter is recommended in most situations as a full-time lens protector, but especially when photographing scenes such as mountains, beaches, areas of snow, and any other situations where there is a large amount of UV light present. Using the Circular Polarising filter, reflections and glare from non-metallic surfaces (such as water and glass) can be reduced significantly. It also helps to greatly reduce the haziness which can be caused by atmospherics and will improve colour saturation, as well as providing dramatic contrast between subjects such as blue skies and white clouds. The slim filter frame rotates to adjust the exact amount of polarisation required. UV filter cuts Ultraviolet rays below 370nm for astounding clarity, without affecting colour balance Slim frame allows it to be kept on the lens at all times for protection Hard-coated HMC Multicoating process avoids ghosting and flare, increases light transmission Circular-Polariser removes reflections from non-metallic surfaces such as water or glass Creates dramatic blue sky/cloud contrast and saturates colours without changing colour balance"
Price: 92.99

"Hoya 67 Twin Filter Kit (UV+CPL)"
"Twin filter kit containing a Hoya Multi-Coated UV and a Hoya Slim Circular Polarising filter. Ultra-Violet (UV) rays, although invisible to the human eye, can cause a hazy, bluish cast in photography. The Multi-Coated Hoya UV filter effectively eliminates UV light of wavelengths shorter than 370nm to give clearer images with more neutral colour balance. No exposure compensation is necessary. Use of this filter is recommended in most situations as a full-time lens protector, but especially when photographing scenes such as mountains, beaches, areas of snow, and any other situations where there is a large amount of UV light present. Using the Circular Polarising filter, reflections and glare from non-metallic surfaces (such as water and glass) can be reduced significantly. It also helps to greatly reduce the haziness which can be caused by atmospherics and will improve colour saturation, as well as providing dramatic contrast between subjects such as blue skies and white clouds. The slim filter frame rotates to adjust the exact amount of polarisation required. UV filter cuts Ultraviolet rays below 370nm for astounding clarity, without affecting colour balance Slim frame allows it to be kept on the lens at all times for protection Hard-coated HMC Multicoating process avoids ghosting and flare, increases light transmission Circular-Polariser removes reflections from non-metallic surfaces such as water or glass Creates dramatic blue sky/cloud contrast and saturates colours without changing colour balance"
Price: 71.99

"Hoya 40.5 Twin Filter Kit (UV+CPL)"
"Twin filter kit containing a Hoya Multi-Coated UV and a Hoya Slim Circular Polarising filter. Ultra-Violet (UV) rays, although invisible to the human eye, can cause a hazy, bluish cast in photography. The Multi-Coated Hoya UV filter effectively eliminates UV light of wavelengths shorter than 370nm to give clearer images with more neutral colour balance. No exposure compensation is necessary. Use of this filter is recommended in most situations as a full-time lens protector, but especially when photographing scenes such as mountains, beaches, areas of snow, and any other situations where there is a large amount of UV light present. Using the Circular Polarising filter, reflections and glare from non-metallic surfaces (such as water and glass) can be reduced significantly. It also helps to greatly reduce the haziness which can be caused by atmospherics and will improve colour saturation, as well as providing dramatic contrast between subjects such as blue skies and white clouds. The slim filter frame rotates to adjust the exact amount of polarisation required. UV filter cuts Ultraviolet rays below 370nm for astounding clarity, without affecting colour balance Slim frame allows it to be kept on the lens at all times for protection Hard-coated HMC Multicoating process avoids ghosting and flare, increases light transmission Circular-Polariser removes reflections from non-metallic surfaces such as water or glass Creates dramatic blue sky/cloud contrast and saturates colours without changing colour balance"
Price: 40.99

"Hoya 49mm Slim Circular Polarizing Filter"
"Hoya 49mm Slim Circular Polariser Filter allows you to decrease unwanted reflections and glare from non-metallic surfaces such as water, glass etc. For maximum effect a camera angle of 30 degrees from the reflecting surface is ideal. It also enables better contrast by allowing colours to become more saturated and appear clearer. This effect is often used to increase the contrast and saturation in blue skies and white clouds.   The thin frame of the Hoya Slim Circular Polariser’s reduces vignetting at the same time as using a clip on cap in order to be used when using wide angle lenses. HOYA's polarising filters do not affect the overall colour balance of a shot. Helps to Eliminate Reflections and Glare Reduces Haze in Landscapes Greater Color and Tonal Saturation High-Transparency Optical Glass   This filter has been produced to fit all lenses with a 49mm thread size. Check the end of your lens to verify the required size."
Price: 14.95

"Hoya 58mm Slim Circular Polarizing Filter"
"Hoya 58mm Slim Circular Polariser Filter allows you to decrease unwanted reflections and glare from non-metallic surfaces such as water, glass etc. For maximum effect a camera angle of 30 degrees from the reflecting surface is ideal. It also enables better contrast by allowing colours to become more saturated and appear clearer. This effect is often used to increase the contrast and saturation in blue skies and white clouds.   The thin frame of the Hoya Slim Circular Polariser’s reduces vignetting at the same time as using a clip on cap in order to be used when using wide angle lenses. HOYA's polarising filters do not affect the overall colour balance of a shot.   This filter has been produced to fit all lenses with a 58mm thread size. Check the end of your lens to verify the required size."
Price: 23.90

"Hoya 67mm Slim Circular Polarizing CPL Filter"
"Hoya 67mm Slim Circular Polariser Filter allows you to decrease unwanted reflections and glare from non-metallic surfaces such as water, glass etc. For maximum effect a camera angle of 30 degrees from the reflecting surface is ideal. It also enables better contrast by allowing colours to become more saturated and appear clearer. This effect is often used to increase the contrast and saturation in blue skies and white clouds.   The thin frame of the Hoya Slim Circular Polariser’s reduces vignetting at the same time as using a clip on cap in order to be used when using wide angle lenses. HOYA's polarising filters do not affect the overall colour balance of a shot.   This filter has been produced to fit all lenses with a 67mm thread size. Check the end of your lens to verify the required size."
Price: 27.99

"Hoya 82mm Pro Neutral Density ND8 Filter"
"The PROND8 has a 3-stop light reduction equal to a ND optical density of 0.9.   The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 9 filters from two stop to 10 stop light reduction.   The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.   The PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.   Neutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.   Features Include: • 0.9 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required. • To convey movement and control depth of field more easily this filter provides a 3-stop reduction. • Using metallic ACCU-ND coating guarantees colour accuracy and consistency between different Pro ND filter grades. • Prevents filter jamming by using one-piece aluminium ring, which enhances durability and rigidity for assured use. • For continuous image clarity this filter is made from clear optical glass. 3-Stop Neutral Density Filter 0.9 Solid Optical Density Permits Increased Exposure Length Metallic ACCU-ND Coating Clear Optical Glass Construction   This filter has been produced to fit all lenses with a 82mm thread size. Check the end of your lens to verify the required size."
Price: 64.95

"Hoya 49mm Pro Neutral Density ND1000 Filter"
"The PROND1000 has a 10-stop light reduction equal to a ND optical density of 3.0.   The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 9 filters from two stop to 10 stop light reduction.   The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.   The PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.   Neutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.   The HOYA PROND 1000 is an extremely dark neutral density filter with a filter factor 1000. This filter factor converts to a 10 stops reduction on the amount of light entering the lens. With this extreme filter motion is greatly blurred or depending on the speed some moving subjects will disappear altogether. With a ND filter as strong as the PROND 1000 shutter speeds as slow as 16 seconds or more are possible in daylight.   Features Include: • 3.0 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required. • To convey movement and control depth of field more easily this filter provides a 10-stop reduction. • Using metallic ACCU-ND coating guarantees colour accuracy and consistency between different Pro ND filter grades. • Prevents filter jamming by using one-piece aluminium ring, which enhances durability and rigidity for assured use. • For continuous image clarity this filter is made from clear optical glass. 10-Stop Neutral Density Filter 3.0 Solid Optical Density Permits Increased Exposure Length Metallic ACCU-ND Coating Clear Optical Glass Construction   This filter has been produced to fit all lenses with a 49mm thread size. Check the end of your lens to verify the required size."
Price: 27.99

"Hoya 58mm Pro1 Digital Protector Filter"
"The Hoya 58mm Pro1 Digital Protector Filter is the ultimate in clear filters. It will not affect the colour balance or performance of your lenses in the slightest. However, constant use will protect your valued lenses from expensive front element damage which could be caused by dirt, knocks or scratches.   Hoya Pro-1 Digital Filters Digital camera CCD/CMOS sensors are extremely susceptible to reflections which can cause stray light to ruin your photographs. Do not use bare-glass filters and risk your valuable photos- try the Hoya Digital Multi-Coated filter; notice the benefit of substantially reduced reflections that improve your images. Clearer image with greater contrast is produced from reduced internal reflections.    Key Features:   Digital Multi-Coated Digital multi-coated filters greatly reduce the appearance of lens flare and ghosting caused by reflections.   Black Almite Frame Filters feature a black matte aluminium satin finish almite frame which reduces reflections.   Black Rimmed Glass These filters are equipped with black rimmed glass to reduce the chance of light reflecting off the edge.   Low Profile Frame Ultra-thin filter frames to help avoid vignetting on super wide angle lenses are also designed to hold a lens cap.   Knurling Edge Frame These filters are equipped with a straight knurling edge for non-slip, easy attachment and removal.   UV Protected Case Filter cases are UV protected to further lengthen the life of filters. Digital Multi-Coated Reduces Internal Reflections on Sensors Minimizes Bluish Cast Protects Front Element Black Aluminum Filter Ring   This filter has been produced to fit all lenses with a 58mm thread size. Check the end of your lens to verify the required size."
Price: 17.49

"Hoya 72mm Pro Neutral Density ND4 Filter"
"The PROND4 has a 2-stop light reduction equal to a ND optical density of 0.6.   The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 9 filters from two stop to 10 stop light reduction.   The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.   The PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.   Neutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.   Features Include: • 0.6 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required. • To convey movement and control depth of field more easily this filter provides a 2-stop reduction. • Using metallic ACCU-ND coating guarantees colour accuracy and consistency between different Pro ND filter grades. • Prevents filter jamming by using one-piece aluminium ring, which enhances durability and rigidity for assured use. • For continuous image clarity this filter is made from clear optical glass. 2-Stop Neutral Density Filter 0.6 Solid Optical Density Permits Increased Exposure Length Metallic ACCU-ND Coating Clear Optical Glass Construction   This filter has been designed to fit all lenses with a 72mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 40.99

"Hoya 77mm Infrared R72 Filter"
"This filter is used for photography with infrared films. Infrared film is also sensitive to ultraviolet rays and the shorter wavelengths of the visible spectrum so it is necessary to filter out all but the infrared rays. Hoya makes two types of infrared filters: R72 passes only infrared rays above 720nm"
Price: 58.49

"Hoya 67mm Linear Polarising Filter"
"Light rays that are reflected by any surface become polarised and polarising filters are used to select which light rays enter your camera lens. The filter factor is between 2.3 and 2.8 (approx. +1.3 stops), this varies in accordance to how the filter is orientated to the sun or rotated. Both the PL (Linear Polarising) and PL-CIR (Circular Polarising) filters have the same effect, however it is important that the correct version is chosen for your camera.   The Hoya 67mm Linear Polariser Filter allows you to remove unwanted reflections and glare from non-metallic surfaces such as water, glass etc. It also enables better contrast by allowing colours to become more saturated and appear clearer. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall colour balance of a shot.   How to select the correct Polarising filter: Cameras today use semi-silvered mirrors or prisms to split the light entering the viewfinder enabling it to calculate exposure and focusing distance. To give unpredictable exposure or focusing PL (Linear Polarising) filters can sometimes interact with these items. Unless you have a manual focus camera that has no beam splitter it is recommend that you choose a PL-CIR filter.   PLEASE NOTE: • All auto-focus SLR and certain manual focus SLR cameras require circular polarizers. Consult your instruction manual. • This is a linear polariser. Not suitable for Auto Focus cameras. For these you require a circular polariser. Designed to adjust brightly reflected light especially sunlight and reduce unwanted glare Creates dramatic sky/cloud contrast and saturates colours without changing colour balance Mount rotates to control amount of effect Coatings applied to both surfaces to suppress reflection and increase light transmission For use with manual focus cameras and lenses   This filter has been produced to fit all lenses with a 67mm thread size. Check the end of your lens to verify the required size."
Price: 20.95

"Hoya 67mm HD Digital UV Filter"
"The Hoya HD Digital UV Filter is a multi-purpose fine-weather filter that absorbs the ultraviolet rays which often makes outdoor photographs hazy and indistinct. A multi-purpose filter for colour as well as black and white film and digital photography, the clear UV filter can also be left on the lens to serve as a permanent lens protector. HD Digital UV Filter main features * HD Glass -Ultra Clear High Transparency Optical Glass -Chemically Enhanced Optical Glass is 4x Stronger * HD Coating -8-layer Anti-Reflective Multi-Coating -Water & Oil Repellent, Scratch & Stain Resistant * HD Frame -Wide-Angle Lens Compatible Ultra Thin Frame -Glass Mounted with High Pressure Press Technology Hardened Glass Hardened optical glass that has 4 times the breaking strength in ANSI standardized testing (ANSI Z80.3 : 2001) where a steel balls of varying size and weight were dropped from a height of 50 inches onto the glass. Hardened 8 Layer Waterproof Multi-coating Newly developed industry leading 8-layer multi-coating yields an average light transmission rate of 99.35% between 400 and 700nm (visible spectrum). These coatings greatly reduce reflections off the surface of the glass allowing you to capture more light in your photos. As with all Hoya multi-coatings, HD HMC is applied in a furnace at high heat, bonding the coating to the surface of the glass. This process is called ""hard coating"" and it is far more durable than other coating techniques. The chemistry of the top layer is formulated not just to be more durable but to be resistant to oil stains. This means that finger prints and other oils are much easier to remove."
Price: 29.95

"Hoya 62mm Linear Polarising Filter"
"Light rays that are reflected by any surface become polarised and polarising filters are used to select which light rays enter your camera lens. The filter factor is between 2.3 and 2.8 (approx. +1.3 stops), this varies in accordance to how the filter is orientated to the sun or rotated. Both the PL (Linear Polarising) and PL-CIR (Circular Polarising) filters have the same effect, however it is important that the correct version is chosen for your camera.   The Hoya 62mm Linear Polariser Filter allows you to remove unwanted reflections and glare from non-metallic surfaces such as water, glass etc. It also enables better contrast by allowing colours to become more saturated and appear clearer. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall colour balance of a shot.   How to select the correct Polarising filter: Cameras today use semi-silvered mirrors or prisms to split the light entering the viewfinder enabling it to calculate exposure and focusing distance. To give unpredictable exposure or focusing PL (Linear Polarising) filters can sometimes interact with these items. Unless you have a manual focus camera that has no beam splitter it is recommend that you choose a PL-CIR filter.   PLEASE NOTE: • All auto-focus SLR and certain manual focus SLR cameras require circular polarizers. Consult your instruction manual. • This is a linear polariser. Not suitable for Auto Focus cameras. For these you require a circular polariser. Designed to adjust brightly reflected light especially sunlight and reduce unwanted glare Creates dramatic sky/cloud contrast and saturates colours without changing colour balance Mount rotates to control amount of effect Coatings applied to both surfaces to suppress reflection and increase light transmission For use with manual focus cameras and lenses   This filter has been designed to fit all lenses with a 62mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 17.95

"Hoya 77 HMC Close UP Filter Kit (+1+2+4)"
"Available in +1, +2, and +4 diopters for close-up photography. Depth-of-field is shallow so use as small an aperture as possible, CLOSE-UPs offer a world of new creativity. HMC (HOYA MULTI COATED) These popular filters are renowned for their ability to minimise reflection at the filter surfaces which reduces flare and ghosting. The result is an average light transmission of over 97%, giving sharp contrast and well balanced color. HOYA HMC filters are recommended for enhancing the performance of today's multicoated lenses. Diopters can be ""stacked"" for extreme magnification. For Macro and Close Up Photography Allows closer focusing distances Coatings applied to both surfaces to suppress reflection and increase light transmission Fits lenses with a 77mm front filter screw mount"
Price: 149.99

"Hoya 77mm Linear Polarising Filter"
"Light rays that are reflected by any surface become polarised and polarising filters are used to select which light rays enter your camera lens. The filter factor is between 2.3 and 2.8 (approx. +1.3 stops), this varies in accordance to how the filter is orientated to the sun or rotated. Both the PL (Linear Polarising) and PL-CIR (Circular Polarising) filters have the same effect, however it is important that the correct version is chosen for your camera.   The Hoya 77mm Linear Polariser Filter allows you to remove unwanted reflections and glare from non-metallic surfaces such as water, glass etc. It also enables better contrast by allowing colours to become more saturated and appear clearer. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall colour balance of a shot.   How to select the correct Polarising filter: Cameras today use semi-silvered mirrors or prisms to split the light entering the viewfinder enabling it to calculate exposure and focusing distance. To give unpredictable exposure or focusing PL (Linear Polarising) filters can sometimes interact with these items. Unless you have a manual focus camera that has no beam splitter it is recommend that you choose a PL-CIR filter.   PLEASE NOTE: • All auto-focus SLR and certain manual focus SLR cameras require circular polarizers. Consult your instruction manual. • This is a linear polariser. Not suitable for Auto Focus cameras. For these you require a circular polariser. Designed to adjust brightly reflected light especially sunlight and reduce unwanted glare Creates dramatic sky/cloud contrast and saturates colours without changing colour balance Mount rotates to control amount of effect Coatings applied to both surfaces to suppress reflection and increase light transmission For use with manual focus cameras and lenses   This filter has been produced to fit all lenses with a 77mm thread size. Check the end of your lens to verify the required size."
Price: 25.95

"Hoya 49mm Pro Neutral Density ND100 Filter"
"The PROND100 has a 6 2/3-stop light reduction equal to a ND optical density of approx. 2.1.   The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 9 filters from two stop to 10 stop light reduction.   The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.   The PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.   Neutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.   The HOYA PROND 100 is a dark neutral density filter with a filter factor of 100. This filter factor converts to a 6 2/3 stops light loss. This is a great filter slowing down the shutter speed to blur motion. Example: In daylight maybe the slowest shutter speed available with a filter is 1/60 sec’ at F/22. By adding the PROND 100 a shutter speed of 2 full seconds would be possible.   Features Include: • 2.1 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required. • To convey movement and control depth of field more easily this filter provides a 6 2/3-stop reduction. • Using metallic ACCU-ND coating guarantees colour accuracy and consistency between different Pro ND filter grades. • Prevents filter jamming by using one-piece aluminium ring, which enhances durability and rigidity for assured use. • For continuous image clarity this filter is made from clear optical glass. 6.6-Stop Neutral Density Filter 2.0 Solid Optical Density Permits Increased Exposure Length Metallic ACCU-ND Coating Clear Optical Glass Construction   This filter has been produced to fit all lenses with a 49mm thread size. Check the end of your lens to verify the required size."
Price: 21.95

"Hoya 82mm Variable Density x3-400 Filter"
"For both still photography and video use, the Hoya 82mm Variable Density x3-400 Filter makes it easy to adjust the brightness of a scene as well as gives more control over the exposure settings of your camera. By rotating the inner filter ring, the filter decreases light transmittance between approximately 1/3 and 1/400th of its original level. This permits aperture values to be set dependant on the desired effect and allows a much greater range of shutter speed. For example, in full sunlight crowds of people or water can be blurred using a long shutter speed. Depending on the situation the practical exposure range and light transmittance will vary.   Main Features Include: • Filter Factor NDx3-NDx400 • Approx. 1.5 to 8.5 stops light reduction. • Black Almite Frame with satin finish to reduce reflections. • Low Profile Frame – avoids vignetting on super wide-angle lenses, will accept a clip-cap. • Rotating inner filter ring with scale indicating max. through to min. settings   The Hoya Variable Neutral Density Filter provides a convenient way to maintain exposure control by being able to vary the amount of light entering the camera by 1.5 to 9 stops (0.45 to 2.7 density for Cine use). The precision built-in double ring design allows the outer ring rotates to control amount of neutral density effect anywhere within the 1.5 – 9 stop range. This double-ring design is also thin to reduce the likelihood of vignetting with wide-angle lenses. This control allows for many special effects such as being able to control depth of field by using a wider aperture or create or control motion blur by being able to choose just the right slower shutter speeds for perfect blurring.   The HOYA Variable Neutral Density filter can take the place of a range of graded ND filters which saves money by only needing to buy one filter and saves time on location or on set by not needing to change filters constantly to change the effect, just turn the right to get the effect you want. The HOYA Variable Neutral Density filter puts you in control.   This is an especially useful tool when creating motion blur in moving water such as waterfalls, rivers and crashing waves. Other examples of good times to use very slow shutter speeds to create blur are; moving vehicles, trains, cars and congested city traffic; blurred panning effects where the subject, a runner, bicyclist or car is clear but the background around it is blurred from the camera following its movement   Variable Neutral Density filters, and ND filters in general have these main uses: • Slow down shutter speed for motion blurring effects like waterfalls, cars or blurred panning movement to make the subject stand out from the background. • Allow wider apertures to be used to decrease depth-of-field, literally focusing more attention on the subject. • Allow higher ISO films to be used in brighter lighting conditions • Allow cine/video cameras, which have a fixed shutter-speed range, to film on brighter lighting conditions such as the beach or in snow on a sunny day.   The Hoya Variable Density filter uses high-quality optical glass from Hoya Corporation, the world’s largest optical glass manufacturer and is available in sizes 52mm to 82mm.   For best results Hoya recommends using a tripod when photographing with slow shutter speeds.   Notes: The practical exposure range and light transmittance will vary depending on the situation. When using the filter near or at MIN a cross-like dark pattern will appear across the image and cannot be eliminated. This is a property of the filter and all variable ND filters Variable 0.45-2.7 Neutral Density Filter Reduce Exposure by 1.5-9 Stops Darkens Entire Image Greater Control Over Exposure Settings Allows Wider Aperture   This filter has been produced to fit all lenses with a 82mm thread size. Check the end of your lens to verify the required size."
Price: 139.99

"Hoya 77mm Pro1 Digital UV Filter"
"Absorbs the ultraviolet rays which often makes outdoor photographs hazy and indistinct. This multi-purpose, all-around filter can serves as a permanent lens protector. While designed specifically for digital cameras the PRO1 Digital series can be used on film cameras as well. KEY FEATURES Digital Multi-Coated Digital multi-coated filters greatly reduce the appearance of lens flare and ghosting caused by reflections. Black Almite Frame Filters feature a black matte aluminium satin finish almite frame which reduces reflections. Black Rimmed Glass These filters are equipped with black rimmed glass to reduce the chance of light reflecting off the edge. Low Profile Frame Ultra thin filter frames to help avoid vignetting on super wide angle lenses are also designed to hold a lens cap. Knurling Edge Frame These filters are equipped with a straight knurling edge for non-slip, easy attachment and removal. UV Protected Case Filter cases are UV protected to further lengthen the life of filters."
Price: 28.99