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"Hoya 43mm Slim Circular Polarizing Filter"
"Hoya 43mm Slim Circular Polariser Filter allows you to decrease unwanted reflections and glare from non-metallic surfaces such as water, glass etc. For maximum effect a camera angle of 30 degrees from the reflecting surface is ideal. It also enables better contrast by allowing colours to become more saturated and appear clearer. This effect is often used to increase the contrast and saturation in blue skies and white clouds.   The thin frame of the Hoya Slim Circular Polariser’s reduces vignetting at the same time as using a clip on cap in order to be used when using wide angle lenses. HOYA's polarising filters do not affect the overall colour balance of a shot.   This filter has been produced to fit all lenses with a 43mm thread size. Check the end of your lens to verify the required size. Helps to Eliminate Reflections and Glare Reduces Haze in Landscapes Greater Color and Tonal Saturation High-Transparency Optical Glass"
Price: 15.95

"Hoya 40.5mm Slim Circular Polarizing Filter"
"Hoya 40.5mm Slim Circular Polariser Filter allows you to decrease unwanted reflections and glare from non-metallic surfaces such as water, glass etc. For maximum effect a camera angle of 30 degrees from the reflecting surface is ideal. It also enables better contrast by allowing colours to become more saturated and appear clearer. This effect is often used to increase the contrast and saturation in blue skies and white clouds.   The thin frame of the Hoya Slim Circular Polariser’s reduces vignetting at the same time as using a clip on cap in order to be used when using wide angle lenses. HOYA's polarising filters do not affect the overall colour balance of a shot.   This filter has been designed to fit all lenses with a 40.5mm thread size. Check the end of your lens or inside your lens cap for lens diameter. Helps to Eliminate Reflections and Glare Reduces Haze in Landscapes Greater Color and Tonal Saturation High-Transparency Optical Glass"
Price: 16.49

"Hoya 37mm Slim Circular Polarizing Filter"
"Hoya 37mm Slim Circular Polariser Filter allows you to decrease unwanted reflections and glare from non-metallic surfaces such as water, glass etc. For maximum effect a camera angle of 30 degrees from the reflecting surface is ideal. It also enables better contrast by allowing colours to become more saturated and appear clearer. This effect is often used to increase the contrast and saturation in blue skies and white clouds.   The thin frame of the Hoya Slim Circular Polariser’s reduces vignetting at the same time as using a clip on cap in order to be used when using wide angle lenses. HOYA's polarising filters do not affect the overall colour balance of a shot.   This filter has been produced to fit all lenses with a 37mm thread size. Check the end of your lens to verify the required size. Helps to Eliminate Reflections and Glare Reduces Haze in Landscapes Greater Color and Tonal Saturation High-Transparency Optical Glass"
Price: 14.95

"Hoya 67mm 3x Filter Kit HMC Digital UV(C)+Circular Polarising CPL+ND8"
"This kit contains:   • 1x HMC Digital UV(C) Filter • 1x Circular Polarising Filter • 1x NDx8 Filters • 1x Filter wallet.   HMC Digital UV(C) Filter   The Hoya HMC Digital UV(C) Filter is a multi-purpose fine-weather filter that can absorb the ultraviolet rays; often making outdoor photographs hazy and indistinct. The clear UV filter has a multi-purpose use and can be left on the lens to serve as a permanent lens protector, digital photography and used for colour as well as black and white film. This filter is renowned for its ability to minimise reflection at the filter surfaces which reduces flare and ghosting. The result is an average light transmission of over 97%, giving sharp contrast and well balanced colour. Hoya HMC Digital filters are recommended for enhancing the performance of today's multicoated lenses.   Other uses include:     • Functions as over-all protection filter to minimize moisture, dust and scratches from reaching lens elements. • This filter can be paired with others as its clear filter provides no additional coloration or contrast   Circular Polarising Filter   The Hoya Circular Polarising Filter allows significant reduction reflections and glare from non-metallic surfaces. For maximum effect a camera angle of 30 degrees from the reflecting surface (glass, water, etc.) is ideal. To appear clearer with a better contrast the Circular Polarising Filter enables colours to become more saturated; this effect can be used to increase the contrast and saturation in blue skies and white clouds. The only difference between a circular polarizer and a linear polarizer is that it contains a quarter wave plane that the linear polarizer does not. The purpose of this quarter wave plane is to circularly polarize the linearly polarized light for the use of auto focus and exposure functions. As a result of how the light is broken down and filtered with a linear polarizer, auto focus and exposure accuracy become skewed during use. It permits the use of these functions when the light becomes circularly polarized.   Other uses include:   • Filters out light that has become polarized as a result of reflection from a non-metallic surface, which helps to decrease reflections and glare. • Polarizing filters position and filter directionally polarized light perpendicularly to the reflected light, permitting absorption of much of the light • Provides more saturation, vivid colours and clears up haze in distant landscapes • Used at a 90° angle from the sun produces the strongest effects. • Ideal for use with digital cameras as well as autofocus lenses where a linear polarizer frequently disrupts auto exposure and focus features.   NDx8 Neutral Density Filter   Neutral Density filters offer the possibility to achieve otherwise unachievable results and can enable the shooter to adjust exposure without affecting colour balance. ND filters appear grey and reduce the amount of light reaching the film and have no effect on the colour balance. This filter offers a filter factor of 0.9, which is equivalent to 3 stops of light.   Other uses include:   • Enabling slow shutter speeds to be used, in particularly with high speed films in order to record movement in subjects. For example, waterfalls, clouds, or cars • Reduces depth of field by permitting broader apertures to be used, this helps separate subjects from their background • The filter can be used outdoors in bright situations as it diminishes the effective ISO of high speed film (above ISO 400) • Allows cine and video cameras (which have fixed shutter speeds) to film subjects. An example of these include snow, sand or other bright scenes which could cause overexposure • 8x = ND 0.9 (exposure adjustment = 3 stops, reduces ISO 1/8)   Filter Wallet   This kit comes with a handy filter pouch that your filters can be safely guarded in and will fit within your gear bag.   UV (C) HMC Filter Circular Polarizer Filter Neutral Density (NDX8) 0.9 Filter Filter Pouch  "
Price: 36.99

"Hoya 58mm 3x Filter Kit HMC Digital UV(C)+Circular Polarising CPL+ND8"
"This kit contains:   • 1x HMC Digital UV(C) Filter • 1x Circular Polarising Filter • 1x NDx8 Filters • 1x Filter wallet.   HMC Digital UV(C) Filter   The Hoya HMC Digital UV(C) Filter is a multi-purpose fine-weather filter that can absorb the ultraviolet rays; often making outdoor photographs hazy and indistinct. The clear UV filter has a multi-purpose use and can be left on the lens to serve as a permanent lens protector, digital photography and used for colour as well as black and white film. This filter is renowned for its ability to minimise reflection at the filter surfaces which reduces flare and ghosting. The result is an average light transmission of over 97%, giving sharp contrast and well balanced colour. Hoya HMC Digital filters are recommended for enhancing the performance of today's multicoated lenses.   Other uses include:   • Functions as over-all protection filter to minimize moisture, dust and scratches from reaching lens elements. • This filter can be paired with others as its clear filter provides no additional coloration or contrast   Circular Polarising Filter   The Hoya Circular Polarising Filter allows significant reduction reflections and glare from non-metallic surfaces. For maximum effect a camera angle of 30 degrees from the reflecting surface (glass, water, etc.) is ideal. To appear clearer with a better contrast the Circular Polarising Filter enables colours to become more saturated; this effect can be used to increase the contrast and saturation in blue skies and white clouds. The only difference between a circular polarizer and a linear polarizer is that it contains a quarter wave plane that the linear polarizer does not. The purpose of this quarter wave plane is to circularly polarize the linearly polarized light for the use of auto focus and exposure functions. As a result of how the light is broken down and filtered with a linear polarizer, auto focus and exposure accuracy become skewed during use. It permits the use of these functions when the light becomes circularly polarized.   Other uses include:   • Filters out light that has become polarized as a result of reflection from a non-metallic surface, which helps to decrease reflections and glare. • Polarizing filters position and filter directionally polarized light perpendicularly to the reflected light, permitting absorption of much of the light • Provides more saturation, vivid colours and clears up haze in distant landscapes • Used at a 90° angle from the sun produces the strongest effects. • Ideal for use with digital cameras as well as autofocus lenses where a linear polarizer frequently disrupts auto exposure and focus features.   NDx8 Neutral Density Filter   Neutral Density filters offer the possibility to achieve otherwise unachievable results and can enable the shooter to adjust exposure without affecting colour balance. ND filters appear grey and reduce the amount of light reaching the film and have no effect on the colour balance. This filter offers a filter factor of 0.9, which is equivalent to 3 stops of light.   Other uses include:   • Enabling slow shutter speeds to be used, in particularly with high speed films in order to record movement in subjects. For example, waterfalls, clouds, or cars • Reduces depth of field by permitting broader apertures to be used, this helps separate subjects from their background • The filter can be used outdoors in bright situations as it diminishes the effective ISO of high speed film (above ISO 400) • Allows cine and video cameras (which have fixed shutter speeds) to film subjects. An example of these include snow, sand or other bright scenes which could cause overexposure • 8x = ND 0.9 (exposure adjustment = 3 stops, reduces ISO 1/8)   Filter Wallet   This kit comes with a handy filter pouch that your filters can be safely guarded in and will fit within your gear bag. UV (C) HMC Filter Circular Polarizer Filter Neutral Density (NDX8) 0.9 Filter Filter Pouch  "
Price: 28.95

"Hoya 52mm 3x Filter Kit HMC Digital UV(C) + CPL + ND8 Pouch"
"This kit contains:   • 1x HMC Digital UV(C) Filter • 1x Circular Polarising Filter • 1x NDx8 Filters • 1x Filter wallet.   HMC Digital UV(C) Filter   The Hoya HMC Digital UV(C) Filter is a multi-purpose fine-weather filter that can absorb the ultraviolet rays; often making outdoor photographs hazy and indistinct. The clear UV filter has a multi-purpose use and can be left on the lens to serve as a permanent lens protector, digital photography and used for colour as well as black and white film. This filter is renowned for its ability to minimise reflection at the filter surfaces which reduces flare and ghosting. The result is an average light transmission of over 97%, giving sharp contrast and well balanced colour. Hoya HMC Digital filters are recommended for enhancing the performance of today's multicoated lenses.   Other uses include:   • Functions as over-all protection filter to minimize moisture, dust and scratches from reaching lens elements. • This filter can be paired with others as its clear filter provides no additional coloration or contrast   Circular Polarising Filter   The Hoya Circular Polarising Filter allows significant reduction reflections and glare from non-metallic surfaces. For maximum effect a camera angle of 30 degrees from the reflecting surface (glass, water, etc.) is ideal. To appear clearer with a better contrast the Circular Polarising Filter enables colours to become more saturated; this effect can be used to increase the contrast and saturation in blue skies and white clouds. The only difference between a circular polarizer and a linear polarizer is that it contains a quarter wave plane that the linear polarizer does not. The purpose of this quarter wave plane is to circularly polarize the linearly polarized light for the use of auto focus and exposure functions. As a result of how the light is broken down and filtered with a linear polarizer, auto focus and exposure accuracy become skewed during use. It permits the use of these functions when the light becomes circularly polarized.   Other uses include:   • Filters out light that has become polarized as a result of reflection from a non-metallic surface, which helps to decrease reflections and glare. • Polarizing filters position and filter directionally polarized light perpendicularly to the reflected light, permitting absorption of much of the light • Provides more saturation, vivid colours and clears up haze in distant landscapes • Used at a 90° angle from the sun produces the strongest effects. • Ideal for use with digital cameras as well as autofocus lenses where a linear polarizer frequently disrupts auto exposure and focus features.   NDx8 Neutral Density Filter   Neutral Density filters offer the possibility to achieve otherwise unachievable results and can enable the shooter to adjust exposure without affecting colour balance. ND filters appear grey and reduce the amount of light reaching the film and have no effect on the colour balance. This filter offers a filter factor of 0.9, which is equivalent to 3 stops of light.   Other uses include:   • Enabling slow shutter speeds to be used, in particularly with high speed films in order to record movement in subjects. For example, waterfalls, clouds, or cars • Reduces depth of field by permitting broader apertures to be used, this helps separate subjects from their background • The filter can be used outdoors in bright situations as it diminishes the effective ISO of high speed film (above ISO 400) • Allows cine and video cameras (which have fixed shutter speeds) to film subjects. An example of these include snow, sand or other bright scenes which could cause overexposure • 8x = ND 0.9 (exposure adjustment = 3 stops, reduces ISO 1/8)   Filter Wallet   This kit comes with a handy filter pouch that your filters can be safely guarded in and will fit within your gear bag. UV (C) HMC Filter Circular Polarizer Filter Neutral Density (NDX8) 0.9 Filter Filter Pouch  "
Price: 22.99

"Hoya 40.5mm Pro1 Digital UV Filter"
"The Hoya 40.5mm Pro1 Digital UV Filter absorbs the ultraviolet rays which often make outdoor photographs hazy and indistinct. This multi-purpose, all-around filter can serves as a permanent lens protector. While designed specifically for digital cameras the PRO1 Digital series can be used on film cameras as well. Digital camera CCD/CMOS sensors are extremely susceptible to reflections which can cause stray light to ruin your photographs. Do not use bare-glass filters and risk your valuable photos- try the Hoya Digital Multi-Coated filter; notice the benefit of substantially reduced reflections that improve your images. Clearer image with greater contrast is produced from reduced internal reflections.   Key Features Digital Multi-Coated Digital multi-coated filters greatly reduce the appearance of lens flare and ghosting caused by reflections. Black Almite Frame Filters feature a black matte aluminium satin finish almite frame which reduces reflections. Black Rimmed Glass These filters are equipped with black rimmed glass to reduce the chance of light reflecting off the edge. Low Profile Frame Ultra thin filter frames to help avoid vignetting on super wide angle lenses are also designed to hold a lens cap. Knurling Edge Frame These filters are equipped with a straight knurling edge for non-slip, easy attachment and removal. UV Protected Case Filter cases are UV protected to further lengthen the life of filters.   This filter has been designed to fit all lenses with a 40.5mm thread size. Check the end of your lens or inside your lens cap for lens diameter. Reduces Internal Reflections on Sensors Minimizes Bluish Cast Protects Front Element Black Aluminum Filter Ring Digital Multi-Coated"
Price: 14.95

"Hoya 62mm Variable Density x3-400 Filter"
"For both still photography and video use, the Hoya 62mm Variable Density x3-400 Filter makes it easy to adjust the brightness of a scene as well as gives more control over the exposure settings of your camera. By rotating the inner filter ring, the filter decreases light transmittance between approximately 1/3 and 1/400th of its original level. This permits aperture values to be set dependant on the desired effect and allows a much greater range of shutter speed. For example, in full sunlight crowds of people or water can be blurred using a long shutter speed. Depending on the situation the practical exposure range and light transmittance will vary.   Main Features Include: • Filter Factor NDx3-NDx400 • Approx. 1.5 to 8.5 stops light reduction. • Black Almite Frame with satin finish to reduce reflections. • Low Profile Frame – avoids vignetting on super wide-angle lenses, will accept a clip-cap. • Rotating inner filter ring with scale indicating max. through to min. settings   The Hoya Variable Neutral Density Filter provides a convenient way to maintain exposure control by being able to vary the amount of light entering the camera by 1.5 to 9 stops (0.45 to 2.7 density for Cine use). The precision built-in double ring design allows the outer ring rotates to control amount of neutral density effect anywhere within the 1.5 – 9 stop range. This double-ring design is also thin to reduce the likelihood of vignetting with wide-angle lenses. This control allows for many special effects such as being able to control depth of field by using a wider aperture or create or control motion blur by being able to choose just the right slower shutter speeds for perfect blurring.   The HOYA Variable Neutral Density filter can take the place of a range of graded ND filters which saves money by only needing to buy one filter and saves time on location or on set by not needing to change filters constantly to change the effect, just turn the right to get the effect you want. The HOYA Variable Neutral Density filter puts you in control.   This is an especially useful tool when creating motion blur in moving water such as waterfalls, rivers and crashing waves. Other examples of good times to use very slow shutter speeds to create blur are; moving vehicles, trains, cars and congested city traffic; blurred panning effects where the subject, a runner, bicyclist or car is clear but the background around it is blurred from the camera following its movement   Variable Neutral Density filters, and ND filters in general have these main uses: • Slow down shutter speed for motion blurring effects like waterfalls, cars or blurred panning movement to make the subject stand out from the background. • Allow wider apertures to be used to decrease depth-of-field, literally focusing more attention on the subject. • Allow higher ISO films to be used in brighter lighting conditions • Allow cine/video cameras, which have a fixed shutter-speed range, to film on brighter lighting conditions such as the beach or in snow on a sunny day.   The Hoya Variable Density filter uses high-quality optical glass from Hoya Corporation, the world’s largest optical glass manufacturer and is available in sizes 52mm to 82mm.   For best results Hoya recommends using a tripod when photographing with slow shutter speeds.   Notes: The practical exposure range and light transmittance will vary depending on the situation. When using the filter near or at MIN a cross-like dark pattern will appear across the image and cannot be eliminated. This is a property of the filter and all variable ND filters Variable 0.45-2.7 Neutral Density Filter Reduce Exposure by 1.5-9 Stops Darkens Entire Image Greater Control Over Exposure Settings Allows Wider Aperture   This filter has been designed to fit all lenses with a 62mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 82.95

"Hoya 55mm Variable Density x3-400 Filter"
"For both still photography and video use, the Hoya 55mm Variable Density x3-400 Filter makes it easy to adjust the brightness of a scene as well as gives more control over the exposure settings of your camera. By rotating the inner filter ring, the filter decreases light transmittance between approximately 1/3 and 1/400th of its original level. This permits aperture values to be set dependant on the desired effect and allows a much greater range of shutter speed. For example, in full sunlight crowds of people or water can be blurred using a long shutter speed. Depending on the situation the practical exposure range and light transmittance will vary.   Main Features Include: • Filter Factor NDx3-NDx400 • Approx. 1.5 to 8.5 stops light reduction. • Black Almite Frame with satin finish to reduce reflections. • Low Profile Frame – avoids vignetting on super wide-angle lenses, will accept a clip-cap. • Rotating inner filter ring with scale indicating max. through to min. settings   The Hoya Variable Neutral Density Filter provides a convenient way to maintain exposure control by being able to vary the amount of light entering the camera by 1.5 to 9 stops (0.45 to 2.7 density for Cine use). The precision built-in double ring design allows the outer ring rotates to control amount of neutral density effect anywhere within the 1.5 – 9 stop range. This double-ring design is also thin to reduce the likelihood of vignetting with wide-angle lenses. This control allows for many special effects such as being able to control depth of field by using a wider aperture or create or control motion blur by being able to choose just the right slower shutter speeds for perfect blurring.   The HOYA Variable Neutral Density filter can take the place of a range of graded ND filters which saves money by only needing to buy one filter and saves time on location or on set by not needing to change filters constantly to change the effect, just turn the right to get the effect you want. The HOYA Variable Neutral Density filter puts you in control.   This is an especially useful tool when creating motion blur in moving water such as waterfalls, rivers and crashing waves. Other examples of good times to use very slow shutter speeds to create blur are; moving vehicles, trains, cars and congested city traffic; blurred panning effects where the subject, a runner, bicyclist or car is clear but the background around it is blurred from the camera following its movement   Variable Neutral Density filters, and ND filters in general have these main uses: • Slow down shutter speed for motion blurring effects like waterfalls, cars or blurred panning movement to make the subject stand out from the background. • Allow wider apertures to be used to decrease depth-of-field, literally focusing more attention on the subject. • Allow higher ISO films to be used in brighter lighting conditions • Allow cine/video cameras, which have a fixed shutter-speed range, to film on brighter lighting conditions such as the beach or in snow on a sunny day.   The Hoya Variable Density filter uses high-quality optical glass from Hoya Corporation, the world’s largest optical glass manufacturer and is available in sizes 52mm to 82mm.   For best results Hoya recommends using a tripod when photographing with slow shutter speeds.   Notes: The practical exposure range and light transmittance will vary depending on the situation. When using the filter near or at MIN a cross-like dark pattern will appear across the image and cannot be eliminated. This is a property of the filter and all variable ND filters Variable 0.45-2.7 Neutral Density Filter Reduce Exposure by 1.5-9 Stops Darkens Entire Image Greater Control Over Exposure Settings Allows Wider Aperture   This filter has been produced to fit all lenses with a 55mm thread size. Check the end of your lens to verify the required size."
Price: 67.99

"Hoya 52mm Variable Density x3-400 Filter"
"For both still photography and video use, the Hoya 52mm Variable Density x3-400 Filter makes it easy to adjust the brightness of a scene as well as gives more control over the exposure settings of your camera. By rotating the inner filter ring, the filter decreases light transmittance between approximately 1/3 and 1/400th of its original level. This permits aperture values to be set dependant on the desired effect and allows a much greater range of shutter speed. For example, in full sunlight crowds of people or water can be blurred using a long shutter speed. Depending on the situation the practical exposure range and light transmittance will vary.   Main Features Include: • Filter Factor NDx3-NDx400 • Approx. 1.5 to 8.5 stops light reduction. • Black Almite Frame with satin finish to reduce reflections. • Low Profile Frame – avoids vignetting on super wide-angle lenses, will accept a clip-cap. • Rotating inner filter ring with scale indicating max. through to min. settings   The Hoya Variable Neutral Density Filter provides a convenient way to maintain exposure control by being able to vary the amount of light entering the camera by 1.5 to 9 stops (0.45 to 2.7 density for Cine use). The precision built-in double ring design allows the outer ring rotates to control amount of neutral density effect anywhere within the 1.5 – 9 stop range. This double-ring design is also thin to reduce the likelihood of vignetting with wide-angle lenses. This control allows for many special effects such as being able to control depth of field by using a wider aperture or create or control motion blur by being able to choose just the right slower shutter speeds for perfect blurring.   The HOYA Variable Neutral Density filter can take the place of a range of graded ND filters which saves money by only needing to buy one filter and saves time on location or on set by not needing to change filters constantly to change the effect, just turn the right to get the effect you want. The HOYA Variable Neutral Density filter puts you in control.   This is an especially useful tool when creating motion blur in moving water such as waterfalls, rivers and crashing waves. Other examples of good times to use very slow shutter speeds to create blur are; moving vehicles, trains, cars and congested city traffic; blurred panning effects where the subject, a runner, bicyclist or car is clear but the background around it is blurred from the camera following its movement   Variable Neutral Density filters, and ND filters in general have these main uses: • Slow down shutter speed for motion blurring effects like waterfalls, cars or blurred panning movement to make the subject stand out from the background. • Allow wider apertures to be used to decrease depth-of-field, literally focusing more attention on the subject. • Allow higher ISO films to be used in brighter lighting conditions • Allow cine/video cameras, which have a fixed shutter-speed range, to film on brighter lighting conditions such as the beach or in snow on a sunny day.   The Hoya Variable Density filter uses high-quality optical glass from Hoya Corporation, the world’s largest optical glass manufacturer and is available in sizes 52mm to 82mm.   For best results Hoya recommends using a tripod when photographing with slow shutter speeds.   Notes: The practical exposure range and light transmittance will vary depending on the situation. When using the filter near or at MIN a cross-like dark pattern will appear across the image and cannot be eliminated. This is a property of the filter and all variable ND filters Variable 0.45-2.7 Neutral Density Filter Reduce Exposure by 1.5-9 Stops Darkens Entire Image Greater Control Over Exposure Settings Allows Wider Aperture   This filter has been designed to fit all lenses with a 52mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 61.95

"Hoya 72mm Linear Polarising Filter"
"Light rays that are reflected by any surface become polarised and polarising filters are used to select which light rays enter your camera lens. The filter factor is between 2.3 and 2.8 (approx. +1.3 stops), this varies in accordance to how the filter is orientated to the sun or rotated. Both the PL (Linear Polarising) and PL-CIR (Circular Polarising) filters have the same effect, however it is important that the correct version is chosen for your camera.   The Hoya 72mm Linear Polariser Filter allows you to remove unwanted reflections and glare from non-metallic surfaces such as water, glass etc. It also enables better contrast by allowing colours to become more saturated and appear clearer. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall colour balance of a shot.   How to select the correct Polarising filter: Cameras today use semi-silvered mirrors or prisms to split the light entering the viewfinder enabling it to calculate exposure and focusing distance. To give unpredictable exposure or focusing PL (Linear Polarising) filters can sometimes interact with these items. Unless you have a manual focus camera that has no beam splitter it is recommend that you choose a PL-CIR filter.   PLEASE NOTE: • All auto-focus SLR and certain manual focus SLR cameras require circular polarizers. Consult your instruction manual. • This is a linear polariser. Not suitable for Auto Focus cameras. For these you require a circular polariser. Designed to adjust brightly reflected light especially sunlight and reduce unwanted glare Creates dramatic sky/cloud contrast and saturates colours without changing colour balance Mount rotates to control amount of effect Coatings applied to both surfaces to suppress reflection and increase light transmission For use with manual focus cameras and lenses   This filter has been designed to fit all lenses with a 72mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 20.99

"Hoya 72mm HMC 81B Colour Conversion Filter"
"HMC (HOYA MULTI COATED)   These are light balancing filters used to decrease the colour temperature slightly for a warmer (redder) tone. This product is designed to correct tendencies toward bluish tones and controls the coloration that affects daylight film. The Hoya HMC 81A Filter removes any unwarranted blue from the effects of electronic flash. For example; 81A should be selected when using tungsten Type B colour film (3200°K) with photoflood lamps (3400°K). These filters can be used together.   These popular filters are renowned for their ability to minimise reflection at the filter surfaces which reduces flare and ghosting. The result is an average light transmission of over 97%, giving sharp contrast and well balanced colour. HOYA HMC filters are recommended for enhancing the performance of today's multicoated lenses.   The 80 Hoya series of filters have many uses; therefore to meet demand the filter is produced in many sizes. This product is for use for both professionals and amateur alike and must be considered an essential addition to any photo arsenal.   Hoya, one of the premier filter manufacturers continues to make filters from quality glass assuring the photographer sharp, clear and accurate images. Their filters consistently provide even colour all the way through the filter; all surfaces are ground and polished to specific thickness and tolerances. Even non-multi-coated Hoya filters have one layer of anti-reflective coating which is applied to each surface of the glass. This decreases light reflection off the surface from approx. 9% to an average of 4-5% by Hoya's single layer coating.   Please note: The 81 Series of filters creates a feeling of warmth, the 82 Series creates a feeling of coolness.   Scenario- It's autumn time, clouds are hanging low and the sky is ""patchy blue"". You’re on a ride heading upstate to the mountains and the light in open shade is bluish. With daylight balanced film leaning against the side of a barn, a photo of your girlfriend was taken. The photo yielded bluish tones that she found particularly unflattering. You offer to retake the photo with an 81B filter that replaces even more yellow than an 81A and bring her skin tones back to a more appealing level. Additionally an 81B can be used with electronic flash to reduce the amount of ""blue"" generated by the flash. The 81 series (81A, B, C, D and EF) allows you to choose how much warmth you wish to replace in the image.   81 Series Conversion Factors   • 81 decreases colour temperature from 3300 - 3200 Kelvin • 81A decreases colour temperature from 3400 - 3200 Kelvin • 81B decreases colour temperature from 3500 - 3200 Kelvin • 81C decreases colour temperature from 3600 - 3200 Kelvin • 81D decreases colour temperature from 3700 - 3200 Kelvin • 81EF decreases colour temperature from 3900 - 3200 Kelvin   This filter has been designed to fit all lenses with a 72mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 12.45

"Hoya 46mm HMC 81B Colour Conversion Filter"
"HMC (HOYA MULTI COATED)   These are light balancing filters used to decrease the colour temperature slightly for a warmer (redder) tone. This product is designed to correct tendencies toward bluish tones and controls the coloration that affects daylight film. The Hoya HMC 81A Filter removes any unwarranted blue from the effects of electronic flash. For example; 81A should be selected when using tungsten Type B colour film (3200°K) with photoflood lamps (3400°K). These filters can be used together.   These popular filters are renowned for their ability to minimise reflection at the filter surfaces which reduces flare and ghosting. The result is an average light transmission of over 97%, giving sharp contrast and well balanced colour. HOYA HMC filters are recommended for enhancing the performance of today's multicoated lenses.   The 80 Hoya series of filters have many uses; therefore to meet demand the filter is produced in many sizes. This product is for use for both professionals and amateur alike and must be considered an essential addition to any photo arsenal.   Hoya, one of the premier filter manufacturers continues to make filters from quality glass assuring the photographer sharp, clear and accurate images. Their filters consistently provide even colour all the way through the filter; all surfaces are ground and polished to specific thickness and tolerances. Even non-multi-coated Hoya filters have one layer of anti-reflective coating which is applied to each surface of the glass. This decreases light reflection off the surface from approx. 9% to an average of 4-5% by Hoya's single layer coating.   Please note: The 81 Series of filters creates a feeling of warmth, the 82 Series creates a feeling of coolness.   Scenario- It's autumn time, clouds are hanging low and the sky is ""patchy blue"". You’re on a ride heading upstate to the mountains and the light in open shade is bluish. With daylight balanced film leaning against the side of a barn, a photo of your girlfriend was taken. The photo yielded bluish tones that she found particularly unflattering. You offer to retake the photo with an 81B filter that replaces even more yellow than an 81A and bring her skin tones back to a more appealing level. Additionally an 81B can be used with electronic flash to reduce the amount of ""blue"" generated by the flash. The 81 series (81A, B, C, D and EF) allows you to choose how much warmth you wish to replace in the image.   81 Series Conversion Factors   • 81 decreases colour temperature from 3300 - 3200 Kelvin • 81A decreases colour temperature from 3400 - 3200 Kelvin • 81B decreases colour temperature from 3500 - 3200 Kelvin • 81C decreases colour temperature from 3600 - 3200 Kelvin • 81D decreases colour temperature from 3700 - 3200 Kelvin • 81EF decreases colour temperature from 3900 - 3200 Kelvin   This filter has been designed to fit all lenses with a 46mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 7.79

"Hoya 46mm HMC 81A Colour Conversion Filter"
"HMC (HOYA MULTI COATED)   The Hoya HMC 81A Filter is used to decrease the colour temperature slightly for a warmer (redder) tone by using a light balancing filter.   The popular HMC (Hoya Multi Coated) filters are renowned for reducing flare and ghosting as they have the ability to minimise reflection at the filter surfaces. The result shows an average light transmission of over 97%, which gives sharp contrast and well balanced colour. For enhancing the performance of today's multicoated lenses HOYA HMC filters are strongly recommended.   This product is designed to correct tendencies toward bluish tones and controls the coloration that affects daylight film. The Hoya HMC 81A Filter removes any unwarranted blue from the effects of electronic flash. For example; 81A should be selected when using tungsten Type B colour film (3200°K) with photoflood lamps (3400°K). These filters can be used together.   To reduce flare and ghosting the Hoya HMC 81A Filter is multicoated, which minimizes reflection at the filter surfaces. When the photographer desires to remove the bluish cast from open shade or just add warmth to the photograph this product is good for general scenics, it converts tungsten 3200 K film to 3400 K lighting.   The 81 Series of filters creates a feeling of warmth, the 82 Series creates a feeling of coolness.     This filter has been designed to fit all lenses with a 46mm thread size. Check the end of your lens or inside your lens cap for lens diameter.   81 Series Conversion Factors   • 81 decreases colour temperature from 3300 - 3200 degrees Kelvin • 81A decreases colour temperature from 3400 - 3200 degrees Kelvin • 81B decreases colour temperature from 3500 - 3200 degrees Kelvin • 81C decreases colour temperature from 3600 - 3200 degrees Kelvin"
Price: 13.99

"Hoya 52mm HRT Circular Polarizing and UV Filter"
"The Hoya UV HRT Circular Polariser filter combines two filters; the UV and Circular Polariser into one high-quality filter in a single ring. The filter cuts through glare by eliminating reflections and ultraviolet (UV) rays; its High Resolution and Transmission polarising film (HRT) enables results with better contrast as well as vivid and saturated colours. It is commonly used for landscape photography and photographing shiny non-metallic materials or surfaces such as water, glass, watches, paintings etc.   The Hoya HRT Circular-Polarizer UV Filter is designed to decrease the bluish cast of daylight and block ultraviolet light whilst eliminating reflections and glare. It does this by filtering out light which has turned polarized because of a reflection from a non-metallic surface. Light scatters into what appears to be a haze as light from the sun naturally becomes partially polarized because of reflecting off electrons in air molecules. The product noticeably reduces glare and reflections from non-metallic surfaces and increases the saturation of skies and foliage.   The only difference between a circular polarizer and a linear polarizer is that it contains a quarter wave plane that the linear polarizer does not. The purpose of this quarter wave plane is to circularly polarize the linearly polarized light for the use of auto focus and exposure functions. As a result of how the light is broken down and filtered with a linear polarizer, auto focus and exposure accuracy become skewed during use. It permits the use of these functions when the light becomes circularly polarized.   Its High-Rate Transparency polarizing film allows the filter to offer approximately 98% average light transmission whilst remaining non-coated. It is built from optical glass and precision milled aluminium frames.   Main Features include: • Polarizing filters filter and arrange directionally polarized light perpendicularly to the reflected light, letting much of the light be absorbed. • Reduce reflections and glare by filtering out light which has become polarized because of reflection from a non-metallic surface. • High-Rate Transparency polarizing film aids give approximately 98% average light transmission. • Provides extra saturated and vivid colours as well as clears up haze in distant landscapes. • When used at a 90° angle from the sun it has the strongest effect. • Built from optical glass and precision milled aluminium frames. • 2.5 to 2.8x filter factor lessens exposure by 1.3 to 1.5 stops. • Blocks UV light and decreases bluish cast of daylight. • Plastic filter case for storage and transport. • Non-coated.   This filter has been designed to fit all lenses with a 52mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 32.95

"Hoya 46mm HMC Skylight 1B Filter"
"The Hoya 46mm HMC Skylight 1B Filter reduces the excessive bluishness that frequently occurs in outdoor colour photography, especially in open shade under a clear, blue sky. The absorption peak is in the range which corresponds to the film's green spectrum. This means outstanding outdoor shots with superb colour balance and clarity under all conditions. Also keeps skin tones free of coloured reflections from nearby objects such as the shade of trees.   HMC (HOYA MULTI COATED) These popular filters are renowned for their ability to minimise reflection at the filter surfaces which reduces flare and ghosting. The result is an average light transmission of over 97%, giving sharp contrast and well balanced colour. HOYA HMC filters are recommended for enhancing the performance of today's multicoated lenses.   The Hoya Skylight (1B) generally produces a pleasing and warm picture tones, due to its light pick colour. This filter helps to protect your lens from dust, moisture and scratches.   Key Features Include: • Providing additional benefits of correction for Ultraviolet(UV) light that can register on film and videotape, either as a bluish cast or can obscure distant details. • Reduces flare and ghosting by being multicoated to minimize reflection at the filter surfaces • Can reduce bluish cast common with some electronic flash units • Can be left on at all times for protection Reduces the excessive bluishness Outstanding outdoor shots Superb colour balance and clarity under all conditions Enhances the performance of Multicoated lenses   This filter has been designed to fit all lenses with a 46mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 10.95

"Hoya 72mm HMC 81C Colour Conversion Filter"
"The 81 Series of filters control the bluish colouration that affects daylight film. They can also remove excessive blue from the effects of electronic flash. Good for general scenics when the photographer wishes to remove the bluish cast from open shade or just add warmth to the photograph. Whereas the 81 Series of filters creates a feeling of warmth, the 82 Series creates a feeling of coolness. Multicoated to minimize reflection at the filter surfaces which reduces flare and ghosting. 81 SERIES CONVERSION FACTORS 81A decreases colour temperature from 3400 - 3200 degrees Kelvin 81B decreases colour temperature from 3500 - 3200 degrees Kelvin 81C decreases colour temperature from 3600 - 3200 degrees Kelvin"
Price: 38.32

"Hoya 67mm HMC 81C Colour Conversion Filter"
"HMC (HOYA MULTI COATED)   To reduce flare and ghosting the Hoya HMC 81A Filter is multicoated, which minimizes reflection at the filter surfaces. When the photographer desires to remove the bluish cast from open shade or just add warmth to the photograph this product is good for general scenics, it converts tungsten 3200 K film to 3400 K lighting.   Please note: The 81 Series of filters creates a feeling of warmth, the 82 Series creates a feeling of coolness.   81 Series Conversion Factors   • 81A decreases colour temperature from 3400 - 3200 degrees Kelvin • 81B decreases colour temperature from 3500 - 3200 degrees Kelvin • 81C decreases colour temperature from 3600 - 3200 degrees Kelvin This filter has been produced to fit all lenses with a 67mm thread size. Check the end of your lens to verify the required size."
Price: 28.95

"Hoya 62mm HMC 81C Colour Conversion Filter"
"HMC (HOYA MULTI COATED)   To reduce flare and ghosting the Hoya HMC 81A Filter is multicoated, which minimizes reflection at the filter surfaces. When the photographer desires to remove the bluish cast from open shade or just add warmth to the photograph this product is good for general scenics, it converts tungsten 3200 K film to 3400 K lighting.   Please note: The 81 Series of filters creates a feeling of warmth, the 82 Series creates a feeling of coolness.   81 Series Conversion Factors   • 81A decreases colour temperature from 3400 - 3200 degrees Kelvin • 81B decreases colour temperature from 3500 - 3200 degrees Kelvin • 81C decreases colour temperature from 3600 - 3200 degrees Kelvin   This filter has been designed to fit all lenses with a 62mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 13.45

"Hoya 58mm HMC 81C Colour Conversion Filter"
"HMC (HOYA MULTI COATED)   To reduce flare and ghosting the Hoya HMC 81A Filter is multicoated, which minimizes reflection at the filter surfaces. When the photographer desires to remove the bluish cast from open shade or just add warmth to the photograph this product is good for general scenics, it converts tungsten 3200 K film to 3400 K lighting.   Please note: The 81 Series of filters creates a feeling of warmth, the 82 Series creates a feeling of coolness.   81 Series Conversion Factors   • 81A decreases colour temperature from 3400 - 3200 degrees Kelvin • 81B decreases colour temperature from 3500 - 3200 degrees Kelvin • 81C decreases colour temperature from 3600 - 3200 degrees Kelvin This filter has been produced to fit all lenses with a 58mm thread size. Check the end of your lens to verify the required size."
Price: 18.50

"Hoya 55mm HMC 81C Colour Conversion Filter"
"HMC (HOYA MULTI COATED)   To reduce flare and ghosting the Hoya HMC 81A Filter is multicoated, which minimizes reflection at the filter surfaces. When the photographer desires to remove the bluish cast from open shade or just add warmth to the photograph this product is good for general scenics, it converts tungsten 3200 K film to 3400 K lighting.   Please note: The 81 Series of filters creates a feeling of warmth, the 82 Series creates a feeling of coolness.   81 Series Conversion Factors   • 81A decreases colour temperature from 3400 - 3200 degrees Kelvin • 81B decreases colour temperature from 3500 - 3200 degrees Kelvin • 81C decreases colour temperature from 3600 - 3200 degrees Kelvin   This filter has been produced to fit all lenses with a 55mm thread size. Check the end of your lens to verify the required size."
Price: 9.79

"Hoya 52mm HMC 81C Colour Conversion Filter"
"HMC (HOYA MULTI COATED)   To reduce flare and ghosting the Hoya HMC 81A Filter is multicoated, which minimizes reflection at the filter surfaces. When the photographer desires to remove the bluish cast from open shade or just add warmth to the photograph this product is good for general scenics, it converts tungsten 3200 K film to 3400 K lighting.   Please note: The 81 Series of filters creates a feeling of warmth, the 82 Series creates a feeling of coolness.     81 Series Conversion Factors   • 81A decreases colour temperature from 3400 - 3200 degrees Kelvin • 81B decreases colour temperature from 3500 - 3200 degrees Kelvin • 81C decreases colour temperature from 3600 - 3200 degrees Kelvin   This filter has been designed to fit all lenses with a 52mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 6.79

"Hoya 49mm HMC 81C Colour Conversion Filter"
"HMC (HOYA MULTI COATED)   To reduce flare and ghosting the Hoya HMC 81A Filter is multicoated, which minimizes reflection at the filter surfaces. When the photographer desires to remove the bluish cast from open shade or just add warmth to the photograph this product is good for general scenics, it converts tungsten 3200 K film to 3400 K lighting.   Please note: The 81 Series of filters creates a feeling of warmth, the 82 Series creates a feeling of coolness.   81 Series Conversion Factors   • 81A decreases colour temperature from 3400 - 3200 degrees Kelvin • 81B decreases colour temperature from 3500 - 3200 degrees Kelvin • 81C decreases colour temperature from 3600 - 3200 degrees Kelvin   This filter has been produced to fit all lenses with a 49mm thread size. Check the end of your lens to verify the required size."
Price: 6.85

"Hoya 82mm HRT Circular Polarizing and UV Filter"
"The Hoya UV HRT Circular Polariser filter combines two filters; the UV and Circular Polariser into one high-quality filter in a single ring. The filter cuts through glare by eliminating reflections and ultraviolet (UV) rays; its High Resolution and Transmission polarising film (HRT) enables results with better contrast as well as vivid and saturated colours. It is commonly used for landscape photography and photographing shiny non-metallic materials or surfaces such as water, glass, watches, paintings etc.   The Hoya HRT Circular-Polarizer UV Filter is designed to decrease the bluish cast of daylight and block ultraviolet light whilst eliminating reflections and glare. It does this by filtering out light which has turned polarized because of a reflection from a non-metallic surface. Light scatters into what appears to be a haze as light from the sun naturally becomes partially polarized because of reflecting off electrons in air molecules. The product noticeably reduces glare and reflections from non-metallic surfaces and increases the saturation of skies and foliage.   The only difference between a circular polarizer and a linear polarizer is that it contains a quarter wave plane that the linear polarizer does not. The purpose of this quarter wave plane is to circularly polarize the linearly polarized light for the use of auto focus and exposure functions. As a result of how the light is broken down and filtered with a linear polarizer, auto focus and exposure accuracy become skewed during use. It permits the use of these functions when the light becomes circularly polarized.   Its High-Rate Transparency polarizing film allows the filter to offer approximately 98% average light transmission whilst remaining non-coated. It is built from optical glass and precision milled aluminium frames.   Main Features include: • Polarizing filters filter and arrange directionally polarized light perpendicularly to the reflected light, letting much of the light be absorbed. • Reduce reflections and glare by filtering out light which has become polarized because of reflection from a non-metallic surface. • High-Rate Transparency polarizing film aids give approximately 98% average light transmission. • Provides extra saturated and vivid colours as well as clears up haze in distant landscapes. • When used at a 90° angle from the sun it has the strongest effect. • Built from optical glass and precision milled aluminium frames. • 2.5 to 2.8x filter factor lessens exposure by 1.3 to 1.5 stops. • Blocks UV light and decreases bluish cast of daylight. • Plastic filter case for storage and transport. • Non-coated.   This filter has been produced to fit all lenses with a 82mm thread size. Check the end of your lens to verify the required size."
Price: 57.95

"Hoya 77mm HRT Circular Polarizing and UV Filter"
"The Hoya UV HRT Circular Polariser filter combines two filters; the UV and Circular Polariser into one high-quality filter in a single ring. The filter cuts through glare by eliminating reflections and ultraviolet (UV) rays; its High Resolution and Transmission polarising film (HRT) enables results with better contrast as well as vivid and saturated colours. It is commonly used for landscape photography and photographing shiny non-metallic materials or surfaces such as water, glass, watches, paintings etc.   The Hoya HRT Circular-Polarizer UV Filter is designed to decrease the bluish cast of daylight and block ultraviolet light whilst eliminating reflections and glare. It does this by filtering out light which has turned polarized because of a reflection from a non-metallic surface. Light scatters into what appears to be a haze as light from the sun naturally becomes partially polarized because of reflecting off electrons in air molecules. The product noticeably reduces glare and reflections from non-metallic surfaces and increases the saturation of skies and foliage.   The only difference between a circular polarizer and a linear polarizer is that it contains a quarter wave plane that the linear polarizer does not. The purpose of this quarter wave plane is to circularly polarize the linearly polarized light for the use of auto focus and exposure functions. As a result of how the light is broken down and filtered with a linear polarizer, auto focus and exposure accuracy become skewed during use. It permits the use of these functions when the light becomes circularly polarized.   Its High-Rate Transparency polarizing film allows the filter to offer approximately 98% average light transmission whilst remaining non-coated. It is built from optical glass and precision milled aluminium frames.   Main Features include: • Polarizing filters filter and arrange directionally polarized light perpendicularly to the reflected light, letting much of the light be absorbed. • Reduce reflections and glare by filtering out light which has become polarized because of reflection from a non-metallic surface. • High-Rate Transparency polarizing film aids give approximately 98% average light transmission. • Provides extra saturated and vivid colours as well as clears up haze in distant landscapes. • When used at a 90° angle from the sun it has the strongest effect. • Built from optical glass and precision milled aluminium frames. • 2.5 to 2.8x filter factor lessens exposure by 1.3 to 1.5 stops. • Blocks UV light and decreases bluish cast of daylight. • Plastic filter case for storage and transport. • Non-coated.   This filter has been produced to fit all lenses with a 77mm thread size. Check the end of your lens to verify the required size."
Price: 42.95

"Hoya 72mm HRT Circular Polarizing and UV Filter"
"The Hoya UV HRT Circular Polariser filter combines two filters; the UV and Circular Polariser into one high-quality filter in a single ring. The filter cuts through glare by eliminating reflections and ultraviolet (UV) rays; its High Resolution and Transmission polarising film (HRT) enables results with better contrast as well as vivid and saturated colours. It is commonly used for landscape photography and photographing shiny non-metallic materials or surfaces such as water, glass, watches, paintings etc.   The Hoya HRT Circular-Polarizer UV Filter is designed to decrease the bluish cast of daylight and block ultraviolet light whilst eliminating reflections and glare. It does this by filtering out light which has turned polarized because of a reflection from a non-metallic surface. Light scatters into what appears to be a haze as light from the sun naturally becomes partially polarized because of reflecting off electrons in air molecules. The product noticeably reduces glare and reflections from non-metallic surfaces and increases the saturation of skies and foliage.   The only difference between a circular polarizer and a linear polarizer is that it contains a quarter wave plane that the linear polarizer does not. The purpose of this quarter wave plane is to circularly polarize the linearly polarized light for the use of auto focus and exposure functions. As a result of how the light is broken down and filtered with a linear polarizer, auto focus and exposure accuracy become skewed during use. It permits the use of these functions when the light becomes circularly polarized.   Its High-Rate Transparency polarizing film allows the filter to offer approximately 98% average light transmission whilst remaining non-coated. It is built from optical glass and precision milled aluminium frames.   Main Features include: • Polarizing filters filter and arrange directionally polarized light perpendicularly to the reflected light, letting much of the light be absorbed. • Reduce reflections and glare by filtering out light which has become polarized because of reflection from a non-metallic surface. • High-Rate Transparency polarizing film aids give approximately 98% average light transmission. • Provides extra saturated and vivid colours as well as clears up haze in distant landscapes. • When used at a 90° angle from the sun it has the strongest effect. • Built from optical glass and precision milled aluminium frames. • 2.5 to 2.8x filter factor lessens exposure by 1.3 to 1.5 stops. • Blocks UV light and decreases bluish cast of daylight. • Plastic filter case for storage and transport. • Non-coated. This filter has been designed to fit all lenses with a 72mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 44.95

"Hoya 62mm HMC 80B Colour Conversion Filter"
"HMC (HOYA MULTI COATED)   The Hoya 80B Hoya Multi-Coated (HMC) Glass filter (Blue) is renowned for its ability to minimise reflection at the filter surfaces which reduce flare and ghosting. The result is an average light transmission of over 97%, giving sharp contrast. This filter is often used to balance daylight film under tungsten, artificial or standard (household) incandescent lighting. HOYA HMC filters are recommended for enhancing the performance of today's multicoated lenses.   This filter brings back, correct colour tone to your images, therefore allowing “Balance”. Some loss of film speed which can require the use of a tripod may occur. However, at least, photos will demonstrate the proper tonality they deserve.   When slide copying on a copy stand, with only daylight film and a stand loaded with 3400K photofloods the 80B Hoya Multi-Coated (HMC) Glass filter can balance colours back to reasonable normality with its strong dark blue filter. This filter is also brilliant with shooting in rooms with incandescent light (household light bulbs) and daylight film as it can be used as a ""conversion"" filter.   The 80 Hoya series of filters have many uses; therefore to meet demand the filter is produced in many sizes. This product is for use for both professionals and amateur alike and must be considered an essential addition to any photo arsenal.   Hoya, one of the premier filter manufacturers continues to make filters from quality glass assuring the photographer sharp, clear and accurate images. Their filters consistently provide even colour all the way through the filter; all surfaces are ground and polished to specific thickness and tolerances. Even non-multi-coated Hoya filters have one layer of anti-reflective coating which is applied to each surface of the glass. This decreases light reflection off the surface from approx. 9% to an average of 4-5% by Hoya's single layer coating.   80 Series Colour Conversion Chart   These are colour conversion filters for the use of daylight type colour film with artificial light sources.   • 80A increases the colour temperature from 3200ºK to 5500ºK for use with 3200ºK lamps. • 80B increases the colour temperature from 3400ºK to 5500ºK for use with photoflood lamps. • 80C increases the colour temperature from 3800ºK to 5500ºK for use with clear flash bulbs. This filter has been designed to fit all lenses with a 62mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 20.95

"Hoya 62mm HMC Green (X1) Filter"
"HMC (HOYA MULTI COATED)   The Hoya HMC Green (X1) Filter is used primarily for black and white photography. X1 is highly effective for indoor portraits under tungsten lighting. This product is ideal when differentiating the green tonal values in black and white photography.   This range of popular filters are renowned for their ability to minimise reflection at the filter surfaces which reduces flare and ghosting. The result is an average light transmission of over 97%, giving sharp contrast and well balanced colour. HOYA HMC filters are recommended for enhancing the performance of today's multicoated lenses.   The Hoya HMC Green X1 Filter transmittance attains the maximum value by transmitting a comparatively narrow wavelength band centred around light in the green spectrum. Therefore, this product is named after the wavelength.   Why use the Hoya HMC Green (X1) Filter?   • Suitable for portraits against the sky because of the favourable effect it has on red tones • The Green (X1) Filter enhances the light green colour of the leaves which make this product especially suited to landscape photography • Universal asset for all scenics • Darkens sky in contrast to clouds This filter has been designed to fit all lenses with a 62mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 23.95

"Hoya 58mm HMC NDx4 Filter"
"In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential.   Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film, they have no effect on colour balance.   The Hoya HMC NDx4 Filter decreases the quantity of light entering the lens by 2 f/stops, permitting wider apertures to be selected. This is perfect for portraiture to shrink depth of field. Subject appears crisp and clear while the background becomes a soft blur. The ND4 Filter is widely used for subjects such as waterfalls and other nature scenes to blur the moving elements and emphasize the movement.   Four main uses: 1) To enable slow shutter speeds to be used, especially with fast films, to record movement in subjects such as waterfalls, clouds, cars, seas etc. 2) To decrease depth of field by allowing wider apertures to be used, which helps separate subjects from their background. 3) To decrease the effective ISO of high speed film (ie: above ISO400) and allow it to be used outdoors in blight situations. 4) To allow cine and video cameras (which have fixed shutter speeds) to film subjects such as snow, sand or other bright scenes which would normally cause over-exposure.   Neutral Density Factors • 2x = ND.3 (exposure adjustment = 1 stop, reduces ISO 1/2) • 4x = ND.6 (exposure adjustment = 2 stops, reduces ISO 1/4) • 8x = ND.9 (exposure adjustment = 3 stops, reduces ISO 1/8)   Hoya filters ensure photographers clear, sharp and accurate images by continuing to make their filters from quality glass. Filters are produced to provide even colour, polished thickness and tolerance and all surfaces are ground. Three-Layer HMC Coating Optical Glass, Aluminum Filter Ring Allowing wider apertures   This filter has been produced to fit all lenses with a 58mm thread size. Check the end of your lens to verify the required size."
Price: 13.95

"Hoya 58mm HMC NDx400 Filter"
"The Hoya NDx400 HMC Filter is designed to photograph with a wider aperture or slower shutter speed than normally required, it does this by slowing exposure time or increasing aperture, enabling control, depth of field and conveys movement more easily. It has a solid neutral density which allows a 9-stop surge in exposure length and darkens the entire image with its optical 2.7 density. The 9-stop light reduction is equal to a ND optical density of approx. 2.7.   Neutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.   The fact that this filter provides a 98-99% light transmission decreases internal flare and reflections. The filter features a three-layer HMC multi-coating and has been produced from high quality optimal glass; the reason for this is for notable image clarity. The product is also set in a durable aluminium filter ring.   HMC (HOYA MULTI COATED) This popular filter is renowned for its ability to minimise reflection at the filter surfaces which reduces flare and ghosting. The result is an average light transmission of over 97%, giving sharp contrast and well balanced colour. HOYA HMC filters are recommended for enhancing the performance of today's multicoated lenses.    Main Features Include: • Three-layer multi coating which helps to diminish internal reflections, ghosting and maintain an overall neutral colour balance. • The 2.7 ND filter darkens the image, enabling use with wider aperture and slower shutter speed than normally needed. • Providing a 9-stop reduction, which makes conveying movement as well as control depth easier.   Please note: This filter is NOT suitable for solar photography. DO NOT look at the sun through this filter, eye damage will occur. 9-Stop Neutral Density Filter 2.7 Solid Optical Density Permits Increased Exposure Length Three-Layer HMC Coating Optical Glass, Aluminum Filter Ring   This filter has been produced to fit all lenses with a 58mm thread size. Check the end of your lens to verify the required size."
Price: 27.49