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"Hoya 39mm HMC Digital UV(C) Filter"
"The Hoya 39mm HMC Digital UV(C) Filter absorbs the ultraviolet rays that can often make outdoor photographs hazy and indistinct. The filter manages to do this as it is a multi-purpose fine-weather filter that is for colour as well as black and white film and digital photography. This clear UV filter also serves as a permanent lens protector.   Hoya HMC (Hoya Multi-Coated) Digital Filters The Hoya HMC (Hoya Multi-Coated) Digital Filter is renowned for its ability to minimise reflection at the filter surfaces which reduce flare and ghosting. The result is an average light transmission of over 97%, giving sharp contrast. These filters are recommended for enhancing the performance of today's multicoated lenses.   This filter has been designed to fit all lenses with a 39mm thread size. Check the end of your lens or inside your lens cap for lens diameter.   HMC Digital UV(C) Filter main features   Digital Multi-Coated Digital multi-coated filters greatly reduce the appearance of lens flare and ghosting caused by reflections.   Black Almite Frame Filters feature a black matte aluminium satin finish almite frame which reduces reflections.   Black Rimmed Glass These filters are equipped with black rimmed glass to reduce the chance of light reflecting off the edge.   Low Profile Frame Ultra-thin filter frames to help avoid vignetting on super wide angle lenses are also designed to hold a lens cap.     Knurling Edge Frame These filters are equipped with a straight knurling edge for non-slip, easy attachment and removal.   UV Protected Case Filter cases are UV protected to further lengthen the life of filters.     Heat-Resistant Tempered Glass Improved Light Transmission Standard UV Filter Minimizes Bluish Cast Protects Lens Element"
Price: 11.95

"Hoya 49mm Pro Neutral Density ND8 Filter"
"The PROND8 has a 3-stop light reduction equal to a ND optical density of 0.9.   The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 9 filters from two stop to 10 stop light reduction.   The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.   The PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.   Neutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.   Features Include: • 0.9 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required. • To convey movement and control depth of field more easily this filter provides a 3-stop reduction. • Using metallic ACCU-ND coating guarantees colour accuracy and consistency between different Pro ND filter grades. • Prevents filter jamming by using one-piece aluminium ring, which enhances durability and rigidity for assured use. • For continuous image clarity this filter is made from clear optical glass. 3-Stop Neutral Density Filter 0.9 Solid Optical Density Permits Increased Exposure Length Metallic ACCU-ND Coating Clear Optical Glass Construction   This filter has been produced to fit all lenses with a 49mm thread size. Check the end of your lens to verify the required size."
Price: 25.99

"Hoya 67mm Pro Neutral Density ND8 Filter"
"The PROND8 has a 3-stop light reduction equal to a ND optical density of 0.9.   The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 9 filters from two stop to 10 stop light reduction.   The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.   The PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.   Neutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.   Features Include: • 0.9 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required. • To convey movement and control depth of field more easily this filter provides a 3-stop reduction. • Using metallic ACCU-ND coating guarantees colour accuracy and consistency between different Pro ND filter grades. • Prevents filter jamming by using one-piece aluminium ring, which enhances durability and rigidity for assured use. • For continuous image clarity this filter is made from clear optical glass. 3-Stop Neutral Density Filter 0.9 Solid Optical Density Permits Increased Exposure Length Metallic ACCU-ND Coating Clear Optical Glass Construction   This filter has been produced to fit all lenses with a 67mm thread size. Check the end of your lens to verify the required size."
Price: 44.95

"Hoya 52mm Pro Neutral Density ND16 Filter"
"The PROND16 has a 4-stop light reduction equal to a ND optical density of 1.2.   The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 9 filters from two stop to 10 stop light reduction.   The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.   The PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.   Neutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.   Features Include: • 1.2 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required. • To convey movement and control depth of field more easily this filter provides a 4-stop reduction. • Using metallic ACCU-ND coating guarantees colour accuracy and consistency between different Pro ND filter grades. • Prevents filter jamming by using one-piece aluminium ring, which enhances durability and rigidity for assured use. • For continuous image clarity this filter is made from clear optical glass. 4-Stop Neutral Density Filter 1.2 Solid Optical Density Permits Increased Exposure Length Metallic ACCU-ND Coating Clear Optical Glass Construction   This filter has been designed to fit all lenses with a 52mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 28.95

"Hoya 58mm HRT Circular Polarizing and UV Filter"
"The Hoya UV HRT Circular Polariser filter combines two filters; the UV and Circular Polariser into one high-quality filter in a single ring. The filter cuts through glare by eliminating reflections and ultraviolet (UV) rays; its High Resolution and Transmission polarising film (HRT) enables results with better contrast as well as vivid and saturated colours. It is commonly used for landscape photography and photographing shiny non-metallic materials or surfaces such as water, glass, watches, paintings etc.   The Hoya HRT Circular-Polarizer UV Filter is designed to decrease the bluish cast of daylight and block ultraviolet light whilst eliminating reflections and glare. It does this by filtering out light which has turned polarized because of a reflection from a non-metallic surface. Light scatters into what appears to be a haze as light from the sun naturally becomes partially polarized because of reflecting off electrons in air molecules. The product noticeably reduces glare and reflections from non-metallic surfaces and increases the saturation of skies and foliage.   The only difference between a circular polarizer and a linear polarizer is that it contains a quarter wave plane that the linear polarizer does not. The purpose of this quarter wave plane is to circularly polarize the linearly polarized light for the use of auto focus and exposure functions. As a result of how the light is broken down and filtered with a linear polarizer, auto focus and exposure accuracy become skewed during use. It permits the use of these functions when the light becomes circularly polarized.   Its High-Rate Transparency polarizing film allows the filter to offer approximately 98% average light transmission whilst remaining non-coated. It is built from optical glass and precision milled aluminium frames.   Main Features include: • Polarizing filters filter and arrange directionally polarized light perpendicularly to the reflected light, letting much of the light be absorbed. • Reduce reflections and glare by filtering out light which has become polarized because of reflection from a non-metallic surface. • High-Rate Transparency polarizing film aids give approximately 98% average light transmission. • Provides extra saturated and vivid colours as well as clears up haze in distant landscapes. • When used at a 90° angle from the sun it has the strongest effect. • Built from optical glass and precision milled aluminium frames. • 2.5 to 2.8x filter factor lessens exposure by 1.3 to 1.5 stops. • Blocks UV light and decreases bluish cast of daylight. • Plastic filter case for storage and transport. • Non-coated.   This filter has been produced to fit all lenses with a 58mm thread size. Check the end of your lens to verify the required size."
Price: 30.95

"Hoya 67mm Pro Neutral Density ND64 Filter"
"The PROND64 has a 6-stop light reduction equal to a ND optical density of 1.8.   The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 9 filters from two stop to 10 stop light reduction.   The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.   The PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.   Neutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.   Features Include: • 1.8 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required. • To convey movement and control depth of field more easily this filter provides a 6-stop reduction. • Using metallic ACCU-ND coating guarantees colour accuracy and consistency between different Pro ND filter grades. • Prevents filter jamming by using one-piece aluminium ring, which enhances durability and rigidity for assured use. • For continuous image clarity this filter is made from clear optical glass. 6-Stop Neutral Density Filter 1.8 Solid Optical Density Permits Increased Exposure Length Metallic ACCU-ND Coating Clear Optical Glass Construction   This filter has been produced to fit all lenses with a 67mm thread size. Check the end of your lens to verify the required size."
Price: 43.99

"Hoya 55mm 3x Filter Kit HMC Digital UV(C)+Circular Polarising CPL+ND8"
"This kit contains:   • 1x HMC Digital UV(C) Filter • 1x Circular Polarising Filter • 1x NDx8 Filters • 1x Filter wallet.   HMC Digital UV(C) Filter   The Hoya HMC Digital UV(C) Filter is a multi-purpose fine-weather filter that can absorb the ultraviolet rays; often making outdoor photographs hazy and indistinct. The clear UV filter has a multi-purpose use and can be left on the lens to serve as a permanent lens protector, digital photography and used for colour as well as black and white film. This filter is renowned for its ability to minimise reflection at the filter surfaces which reduces flare and ghosting. The result is an average light transmission of over 97%, giving sharp contrast and well balanced colour. Hoya HMC Digital filters are recommended for enhancing the performance of today's multicoated lenses.   Other uses include:   • Functions as over-all protection filter to minimize moisture, dust and scratches from reaching lens elements. • This filter can be paired with others as its clear filter provides no additional coloration or contrast   Circular Polarising Filter   The Hoya Circular Polarising Filter allows significant reduction reflections and glare from non-metallic surfaces. For maximum effect a camera angle of 30 degrees from the reflecting surface (glass, water, etc.) is ideal. To appear clearer with a better contrast the Circular Polarising Filter enables colours to become more saturated; this effect can be used to increase the contrast and saturation in blue skies and white clouds. The only difference between a circular polarizer and a linear polarizer is that it contains a quarter wave plane that the linear polarizer does not. The purpose of this quarter wave plane is to circularly polarize the linearly polarized light for the use of auto focus and exposure functions. As a result of how the light is broken down and filtered with a linear polarizer, auto focus and exposure accuracy become skewed during use. It permits the use of these functions when the light becomes circularly polarized.   Other uses include:   • Filters out light that has become polarized as a result of reflection from a non-metallic surface, which helps to decrease reflections and glare. • Polarizing filters position and filter directionally polarized light perpendicularly to the reflected light, permitting absorption of much of the light • Provides more saturation, vivid colours and clears up haze in distant landscapes • Used at a 90° angle from the sun produces the strongest effects. • Ideal for use with digital cameras as well as autofocus lenses where a linear polarizer frequently disrupts auto exposure and focus features.   NDx8 Neutral Density Filter   Neutral Density filters offer the possibility to achieve otherwise unachievable results and can enable the shooter to adjust exposure without affecting colour balance. ND filters appear grey and reduce the amount of light reaching the film and have no effect on the colour balance. This filter offers a filter factor of 0.9, which is equivalent to 3 stops of light.   Other uses include:     • Enabling slow shutter speeds to be used, in particularly with high speed films in order to record movement in subjects. For example, waterfalls, clouds, or cars • Reduces depth of field by permitting broader apertures to be used, this helps separate subjects from their background • The filter can be used outdoors in bright situations as it diminishes the effective ISO of high speed film (above ISO 400) • Allows cine and video cameras (which have fixed shutter speeds) to film subjects. An example of these include snow, sand or other bright scenes which could cause overexposure • 8x = ND 0.9 (exposure adjustment = 3 stops, reduces ISO 1/8)   Filter Wallet   This kit comes with a handy filter pouch that your filters can be safely guarded in and will fit within your gear bag. UV (C) HMC Filter Circular Polarizer Filter Neutral Density (NDX8) 0.9 Filter Filter Pouch  "
Price: 29.99

"Hoya 82mm Pro1 Digital Circular Polarizing Filter"
"The Hoya 82mm Pro-1 Digital Circular Polariser Filter has the ability to significantly decrease reflections and glare from non-metallic surfaces. For maximum effect a camera angle of 30 degrees from the reflecting surface is ideal.   Light rays which are reflected by any surface can become polarised so polarising filters are used to select which light rays enter your camera lens. CIRCULAR PL filters allows you to remove unwanted reflections from non-metallic surfaces such as water, glass etc. They also enable colours to become more saturated and appear clearer with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall colour balance of a shot.   Hoya Pro-1 Digital Filters Digital camera CCD/CMOS sensors are extremely susceptible to reflections which can cause stray light to ruin your photographs. Do not use bare-glass filters and risk your valuable photos- try the Hoya Digital Multi-Coated filter; notice the benefit of substantially reduced reflections that improve your images. Clearer image with greater contrast is produced from reduced internal reflections.     KEY FEATURES   Digital Multi-Coated Digital multi-coated filters greatly reduce the appearance of lens flare and ghosting caused by reflections.   Black Almite Frame Filters feature a black matte aluminium satin finish almite frame which reduces reflections.   Black Rimmed Glass These filters are equipped with black rimmed glass to reduce the chance of light reflecting off the edge.   Low Profile Frame Ultra-thin filter frames to help avoid vignetting on super wide angle lenses are also designed to hold a lens cap.   Knurling Edge Frame These filters are equipped with a straight knurling edge for non-slip, easy attachment and removal.   UV Protected Case Filter cases are UV protected to further lengthen the life of filters. 3 to 4x Filter Factor, +1.6 to 2 Stops Helps to Eliminate Reflections and Glare Reduces Haze in Landscapes Greater Color and Tonal Saturation Optical Glass   This filter has been produced to fit all lenses with a 82mm thread size. Check the end of your lens to verify the required size."
Price: 54.99

"Hoya 43mm Linear Polarising Filter"
"Light rays which are reflected by any surface become polarised and polarising filters are used to select which light rays enter your camara lens. PL (Linear Polarising) and PL-CIR (Circular Polarising) filters have the same effect, but it is important that you choose the correct version for your camera. They allow you to remove unwanted reflections from non-metallic surfaces such as water, glass etc. They also enable colors to become more saturated and appear clearer, with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall color balance of a shot. How to select the correct Polarising filter: Many of today's cameras use semi-silvered mirrors or prisms to split the light entering the viewfinder in order to calculate exposure and focusing distance. PL (Linear Polarising) filters can sometimes interact with these items to give unpredictable exposure or focusing. So we recommend that you choose a PL-CIR filter unless you have a manual focus camera which has no beam splitter."
Price: 17.50

"Hoya 82mm Linear Polarising Filter"
"Light rays that are reflected by any surface become polarised and polarising filters are used to select which light rays enter your camera lens. The filter factor is between 2.3 and 2.8 (approx. +1.3 stops), this varies in accordance to how the filter is orientated to the sun or rotated. Both the PL (Linear Polarising) and PL-CIR (Circular Polarising) filters have the same effect, however it is important that the correct version is chosen for your camera.   The Hoya 82mm Linear Polariser Filter allows you to remove unwanted reflections and glare from non-metallic surfaces such as water, glass etc. It also enables better contrast by allowing colours to become more saturated and appear clearer. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall colour balance of a shot.   How to select the correct Polarising filter: Cameras today use semi-silvered mirrors or prisms to split the light entering the viewfinder enabling it to calculate exposure and focusing distance. To give unpredictable exposure or focusing PL (Linear Polarising) filters can sometimes interact with these items. Unless you have a manual focus camera that has no beam splitter it is recommend that you choose a PL-CIR filter.   PLEASE NOTE: • All auto-focus SLR and certain manual focus SLR cameras require circular polarizers. Consult your instruction manual. • This is a linear polariser. Not suitable for Auto Focus cameras. For these you require a circular polariser. Designed to adjust brightly reflected light especially sunlight and reduce unwanted glare Creates dramatic sky/cloud contrast and saturates colours without changing colour balance Mount rotates to control amount of effect Coatings applied to both surfaces to suppress reflection and increase light transmission For use with manual focus cameras and lenses   This filter has been produced to fit all lenses with a 82mm thread size. Check the end of your lens to verify the required size."
Price: 44.99

"Hoya 62mm HMC Yellow/Green (X0) Filter"
"HMC (HOYA MULTI COATED)   This range of popular filters are renowned for their ability to minimise reflection at the filter surfaces which reduces flare and ghosting. The result is an average light transmission of over 97%, giving sharp contrast and well balanced colour. HOYA HMC filters are recommended for enhancing the performance of today's multicoated lenses.   Why use the Hoya Yellow/Green (X0) Hoya?   • It is suited to landscape photography because it enhances the light green colour of the leaves • Its Excellent for correcting skin tones, bringing out facial expressions in close-ups and emphasizing the feeling of liveliness. • The XO is highly effective for outdoor portraits because red is rendered dark while green appears lighter • It is suitable for portraits against the sky because of the favourable effect it has on red tone • The X1 is highly effective for indoor portraits under tungsten lighting. • Used primarily for black and white photography. • Darkens sky in contrast to clouds • Universal asset for all scenery   This glass filter has a similar effect to the medium yellow filter, however it darkens red colours so more contrast is gained from clouds in the sky. The yellow-green filter makes portraits more dramatic and accentuates the delicate springtime green in nature. With this filter a red roof or red flowers can appear rendered darker in relation to plant greens. This would not be the case with a purely yellow filter.   For Colour Film:   The filters below are primarily designed for use with Black & White film. However, they can be used with colour film to produce special colour effects.   This filter has been designed to fit all lenses with a 62mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 34.99

"Hoya 55mm HRT Circular Polarizing and UV Filter"
"The Hoya UV HRT Circular Polariser filter combines two filters; the UV and Circular Polariser into one high-quality filter in a single ring. The filter cuts through glare by eliminating reflections and ultraviolet (UV) rays; its High Resolution and Transmission polarising film (HRT) enables results with better contrast as well as vivid and saturated colours. It is commonly used for landscape photography and photographing shiny non-metallic materials or surfaces such as water, glass, watches, paintings etc.   The Hoya HRT Circular-Polarizer UV Filter is designed to decrease the bluish cast of daylight and block ultraviolet light whilst eliminating reflections and glare. It does this by filtering out light which has turned polarized because of a reflection from a non-metallic surface. Light scatters into what appears to be a haze as light from the sun naturally becomes partially polarized because of reflecting off electrons in air molecules. The product noticeably reduces glare and reflections from non-metallic surfaces and increases the saturation of skies and foliage.   The only difference between a circular polarizer and a linear polarizer is that it contains a quarter wave plane that the linear polarizer does not. The purpose of this quarter wave plane is to circularly polarize the linearly polarized light for the use of auto focus and exposure functions. As a result of how the light is broken down and filtered with a linear polarizer, auto focus and exposure accuracy become skewed during use. It permits the use of these functions when the light becomes circularly polarized.   Its High-Rate Transparency polarizing film allows the filter to offer approximately 98% average light transmission whilst remaining non-coated. It is built from optical glass and precision milled aluminium frames.   Main Features include: • Polarizing filters filter and arrange directionally polarized light perpendicularly to the reflected light, letting much of the light be absorbed. • Reduce reflections and glare by filtering out light which has become polarized because of reflection from a non-metallic surface. • High-Rate Transparency polarizing film aids give approximately 98% average light transmission. • Provides extra saturated and vivid colours as well as clears up haze in distant landscapes. • When used at a 90° angle from the sun it has the strongest effect. • Built from optical glass and precision milled aluminium frames. • 2.5 to 2.8x filter factor lessens exposure by 1.3 to 1.5 stops. • Blocks UV light and decreases bluish cast of daylight. • Plastic filter case for storage and transport. • Non-coated.   This filter has been produced to fit all lenses with a 55mm thread size. Check the end of your lens to verify the required size."
Price: 34.99

"Hoya 58mm HMC Yellow/Green (X0) Filter"
"The Hoya Yellow/Green (X0) Hoya Multi-Coated (HMC) Glass filter has an effect similar to that of the medium yellow filter, but it also darkens red colours. Clouds in the sky gain more contrast. A red roof and red flowers are rendered darker in relation to plant greens (as they would not with a purely yellow filter). The yellow-green filter accentuates the delicate springtime green in nature. It makes portraits more dramatic. Need more contrast in your black and white? Want a more dramatic April sky? Want those apples to look a little ""redder""? Here's the Hoya Yellow-Green filter! Multi-coated to minimize reflection at the filter surfaces which reduces flare and ghosting. Especially suited to landscape photography because it enhances the light green colour of the leaves Due to its favourable effect on red tones, it is also suitable for portraits against the sky Universal asset for all scenery Darkens sky in contrast to clouds"
Price: 20.99

"Hoya 62mm HRT Circular Polarizing and UV Filter"
"The Hoya UV HRT Circular Polariser filter combines two filters; the UV and Circular Polariser into one high-quality filter in a single ring. The filter cuts through glare by eliminating reflections and ultraviolet (UV) rays; its High Resolution and Transmission polarising film (HRT) enables results with better contrast as well as vivid and saturated colours. It is commonly used for landscape photography and photographing shiny non-metallic materials or surfaces such as water, glass, watches, paintings etc.   The Hoya 62mm HRT Circular-Polarizer UV Filter is designed to decrease the bluish cast of daylight and block ultraviolet light whilst eliminating reflections and glare. It does this by filtering out light which has turned polarized because of a reflection from a non-metallic surface. Light scatters into what appears to be a haze as light from the sun naturally becomes partially polarized because of reflecting off electrons in air molecules. The product noticeably reduces glare and reflections from non-metallic surfaces and increases the saturation of skies and foliage.   The only difference between a circular polarizer and a linear polarizer is that it contains a quarter wave plane that the linear polarizer does not. The purpose of this quarter wave plane is to circularly polarize the linearly polarized light for the use of auto focus and exposure functions. As a result of how the light is broken down and filtered with a linear polarizer, auto focus and exposure accuracy become skewed during use. It permits the use of these functions when the light becomes circularly polarized.   Its High-Rate Transparency polarizing film allows the filter to offer approximately 98% average light transmission whilst remaining non-coated. It is built from optical glass and precision milled aluminium frames.   Main Features include: • Polarizing filters filter and arrange directionally polarized light perpendicularly to the reflected light, letting much of the light be absorbed. • Reduce reflections and glare by filtering out light which has become polarized because of reflection from a non-metallic surface. • High-Rate Transparency polarizing film aids give approximately 98% average light transmission. • Provides extra saturated and vivid colours as well as clears up haze in distant landscapes. • When used at a 90° angle from the sun it has the strongest effect. • Built from optical glass and precision milled aluminium frames. • 2.5 to 2.8x filter factor lessens exposure by 1.3 to 1.5 stops. • Blocks UV light and decreases bluish cast of daylight. • Plastic filter case for storage and transport. • Non-coated.   This filter has been designed to fit all lenses with a 62mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 40.99

"Hoya 52mm Pro Neutral Density ND64 Filter"
"The PROND64 has a 6-stop light reduction equal to a ND optical density of 1.8.   The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 9 filters from two stop to 10 stop light reduction.   The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.   The PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.   Neutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.   Features Include: • 1.8 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required. • To convey movement and control depth of field more easily this filter provides a 6-stop reduction. • Using metallic ACCU-ND coating guarantees colour accuracy and consistency between different Pro ND filter grades. • Prevents filter jamming by using one-piece aluminium ring, which enhances durability and rigidity for assured use. • For continuous image clarity this filter is made from clear optical glass. 6-Stop Neutral Density Filter 1.8 Solid Optical Density Permits Increased Exposure Length Metallic ACCU-ND Coating Clear Optical Glass Construction   This filter has been designed to fit all lenses with a 52mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 26.99

"Hoya 67mm Pro Neutral Density ND200 Filter"
"The PROND200 has a 7 2/3-stop light reduction equal to a ND optical density of approx. 2.1.   The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 9 filters from two stop to 10 stop light reduction.   The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.   The PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.   Neutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.   The HOYA PROND 200 is a dark neutral density filter with a filter factor of 200. This filter factor converts to a 7 2/3 stops light loss. This is a great filter for blurring motion a lot on a sunny day. Example: In daylight maybe the slowest shutter speed available with a filter is 1/60 sec’ at F/22. By adding the PROND 200 a shutter speed of 4 full seconds would be possible.   Features Include: • 2.1 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required. • To convey movement and control depth of field more easily this filter provides a 7 2/3-stop reduction. • Using metallic ACCU-ND coating guarantees colour accuracy and consistency between different Pro ND filter grades. • Prevents filter jamming by using one-piece aluminium ring, which enhances durability and rigidity for assured use. • For continuous image clarity this filter is made from clear optical glass. 7.6-Stop Neutral Density Filter 2.3 Solid Optical Density Permits Increased Exposure Length Metallic ACCU-ND Coating Clear Optical Glass Construction   This filter has been produced to fit all lenses with a 67mm thread size. Check the end of your lens to verify the required size."
Price: 72.95

"Hoya 72mm Variable Density x3-400 Filter"
"For both still photography and video use, the Hoya 72mm Variable Density x3-400 Filter makes it easy to adjust the brightness of a scene as well as gives more control over the exposure settings of your camera. By rotating the inner filter ring, the filter decreases light transmittance between approximately 1/3 and 1/400th of its original level. This permits aperture values to be set dependant on the desired effect and allows a much greater range of shutter speed. For example, in full sunlight crowds of people or water can be blurred using a long shutter speed. Depending on the situation the practical exposure range and light transmittance will vary.   Main Features Include: • Filter Factor NDx3-NDx400 • Approx. 1.5 to 8.5 stops light reduction. • Black Almite Frame with satin finish to reduce reflections. • Low Profile Frame – avoids vignetting on super wide-angle lenses, will accept a clip-cap. • Rotating inner filter ring with scale indicating max. through to min. settings   The Hoya Variable Neutral Density Filter provides a convenient way to maintain exposure control by being able to vary the amount of light entering the camera by 1.5 to 9 stops (0.45 to 2.7 density for Cine use). The precision built-in double ring design allows the outer ring rotates to control amount of neutral density effect anywhere within the 1.5 – 9 stop range. This double-ring design is also thin to reduce the likelihood of vignetting with wide-angle lenses. This control allows for many special effects such as being able to control depth of field by using a wider aperture or create or control motion blur by being able to choose just the right slower shutter speeds for perfect blurring.   The HOYA Variable Neutral Density filter can take the place of a range of graded ND filters which saves money by only needing to buy one filter and saves time on location or on set by not needing to change filters constantly to change the effect, just turn the right to get the effect you want. The HOYA Variable Neutral Density filter puts you in control.   This is an especially useful tool when creating motion blur in moving water such as waterfalls, rivers and crashing waves. Other examples of good times to use very slow shutter speeds to create blur are; moving vehicles, trains, cars and congested city traffic; blurred panning effects where the subject, a runner, bicyclist or car is clear but the background around it is blurred from the camera following its movement   Variable Neutral Density filters, and ND filters in general have these main uses: • Slow down shutter speed for motion blurring effects like waterfalls, cars or blurred panning movement to make the subject stand out from the background. • Allow wider apertures to be used to decrease depth-of-field, literally focusing more attention on the subject. • Allow higher ISO films to be used in brighter lighting conditions • Allow cine/video cameras, which have a fixed shutter-speed range, to film on brighter lighting conditions such as the beach or in snow on a sunny day.   The Hoya Variable Density filter uses high-quality optical glass from Hoya Corporation, the world’s largest optical glass manufacturer and is available in sizes 52mm to 82mm.   For best results Hoya recommends using a tripod when photographing with slow shutter speeds.   Notes: The practical exposure range and light transmittance will vary depending on the situation. When using the filter near or at MIN a cross-like dark pattern will appear across the image and cannot be eliminated. This is a property of the filter and all variable ND filters Variable 0.45-2.7 Neutral Density Filter Reduce Exposure by 1.5-9 Stops Darkens Entire Image Greater Control Over Exposure Settings Allows Wider Aperture   This filter has been designed to fit all lenses with a 72mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 98.99

"Hoya 62mm HMC NDx4 Filter"
"In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential.   Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film, they have no effect on colour balance.   The Hoya HMC NDx4 Filter decreases the quantity of light entering the lens by 2 f/stops, permitting wider apertures to be selected. This is perfect for portraiture to shrink depth of field. Subject appears crisp and clear while the background becomes a soft blur. The ND4 Filter is widely used for subjects such as waterfalls and other nature scenes to blur the moving elements and emphasize the movement.   Four main uses: 1) To enable slow shutter speeds to be used, especially with fast films, to record movement in subjects such as waterfalls, clouds, cars, seas etc. 2) To decrease depth of field by allowing wider apertures to be used, which helps separate subjects from their background. 3) To decrease the effective ISO of high speed film (ie: above ISO400) and allow it to be used outdoors in blight situations. 4) To allow cine and video cameras (which have fixed shutter speeds) to film subjects such as snow, sand or other bright scenes which would normally cause over-exposure.   Neutral Density Factors • 2x = ND.3 (exposure adjustment = 1 stop, reduces ISO 1/2) • 4x = ND.6 (exposure adjustment = 2 stops, reduces ISO 1/4) • 8x = ND.9 (exposure adjustment = 3 stops, reduces ISO 1/8)   Hoya filters ensure photographers clear, sharp and accurate images by continuing to make their filters from quality glass. Filters are produced to provide even colour, polished thickness and tolerance and all surfaces are ground. Three-Layer HMC Coating Optical Glass, Aluminum Filter Ring Allowing wider apertures   This filter has been designed to fit all lenses with a 62mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 15.99

"Hoya 52mm HMC NDx8 Filter"
"In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential.   Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film, they have no effect on colour balance.   Hoya filters ensure photographers clear, sharp and accurate images by continuing to make their filters from quality glass. Filters are produced to provide even colour, polished thickness and tolerance and all surfaces are ground.   Four main uses: 1) To enable slow shutter speeds to be used, especially with fast films, to record movement in subjects such as waterfalls, clouds, cars, seas etc. 2) To decrease depth of field by allowing wider apertures to be used, which helps separate subjects from their background. 3) To decrease the effective ISO of high speed film (i.e.: above ISO400) and allow it to be used outdoors in blight situations. 4) To allow cine and video cameras (which have fixed shutter speeds) to film subjects such as snow, sand or other bright scenes which would normally cause over-exposure.   Neutral Density Factors • 2x = ND.3 (exposure adjustment = 1 stop, reduces ISO 1/2) • 4x = ND.6 (exposure adjustment = 2 stops, reduces ISO 1/4) • 8x = ND.9 (exposure adjustment = 3 stops, reduces ISO 1/8) Three-Layer HMC Coating Optical Glass, Aluminum Filter Ring Allowing wider apertures   This filter has been designed to fit all lenses with a 52mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 12.99

"Hoya 72mm HMC NDx8 Filter"
"The Hoya 72mm HMC ND8 Filter reduces the amount of light entering the lens by 3 f/stops, allowing wider apertures to be selected, which is perfect for portraiture outside under bright lighting to reduce depth of field. Subject appears crisp and clear while the background becomes a soft blur. Alternatively, the ND8 Filter can be used to allow longer shutter exposures than would otherwise be possible and is widely used for subjects such as waterfalls and other nature scenes to blur the moving elements and emphasize the movement."
Price: 24.95

"Hoya 55mm HMC NDx400 Filter"
"The Hoya 55mm HMC NDx400 Filter reduces light entering the lens by 9 stops to less than 1/500th of its original intensity. This vast reduction in light is ideal for photographing incredibly bright subjects such as solar eclipses, industrial welding processes and other ultra-bright light sources, which could otherwise be extremely dangerous. It can also be used to achieve super slow shutter speeds in daylight to render moving subjects invisible, making for strange, ghost-town like pictures of busy city streets and dream-like landscapes."
Price: 26.99

"Hoya 52mm HMC NDx4 Filter"
"The Hoya 52mm HMC NDx4 Filter reduces the amount of light entering the lens by 2 f/stops, allowing wider apertures to be selected, which is perfect for portraiture to reduce depth of field. Subject appears crisp and clear while the background becomes a soft blur. Alternatively, the ND4 Filter can be used to allow longer shutter exposures than would otherwise be possible and is widely used for subjects such as waterfalls and other nature scenes to blur the moving elements and emphasize the"
Price: 12.49

"Hoya 62mm HMC NDx2 Filter"
"The Hoya HMC NDx2 Filter reduces the amount of light entering the lens by 1 f/stop, allowing a wider aperture to be selected, which is perfect for portraiture to reduce depth of field. Subject appears crisp and clear while the background becomes a soft blur. Alternatively, the NDx2 Filter can be used to allow longer shutter exposures than would otherwise be possible and is widely used for subjects such as waterfalls and other nature scenes to blur the moving elements and emphasize the movement."
Price: 17.99

"Hoya 67mm HMC NDx8 Filter"
"In conditions of extreme light intensity, such as sunshine on snowy mountains or on the beach, or when using a camcorder, ND (Neutral Density) filters are recommended as essential.   Neutral Density filters are often ignored by photographers, but they have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film, they have no effect on colour balance.   Hoya filters ensure photographers clear, sharp and accurate images by continuing to make their filters from quality glass. Filters are produced to provide even colour, polished thickness and tolerance and all surfaces are ground.   Four main uses: 1) To enable slow shutter speeds to be used, especially with fast films, to record movement in subjects such as waterfalls, clouds, cars, seas etc. 2) To decrease depth of field by allowing wider apertures to be used, which helps separate subjects from their background. 3) To decrease the effective ISO of high speed film (i.e.: above ISO400) and allow it to be used outdoors in blight situations. 4) To allow cine and video cameras (which have fixed shutter speeds) to film subjects such as snow, sand or other bright scenes which would normally cause over-exposure.   Neutral Density Factors • 2x = ND.3 (exposure adjustment = 1 stop, reduces ISO 1/2) • 4x = ND.6 (exposure adjustment = 2 stops, reduces ISO 1/4) • 8x = ND.9 (exposure adjustment = 3 stops, reduces ISO 1/8) Three-Layer HMC Coating Optical Glass, Aluminum Filter Ring Allowing wider apertures   This filter has been produced to fit all lenses with a 67mm thread size. Check the end of your lens to verify the required size."
Price: 18.95

"Hoya 82mm UV & IR Cut Filter"
"The Hoya 82mm UV and IR Cut Filter allows only the visible spectrum of light rays to enter the camera and get captured by the sensor. It does this when the lens filter is attached to your lens. Both higher frequency ultraviolet rays and lower frequency infrared light rays are blocked out by using the UV and IR Cut Filter. the CCD and CMOS sensors found in our cameras are extremely susceptible to catching UV and IR rays, there just outside the visible spectrum and have a very negative impact on image quality.   This filter is used on a digital camera and the video, which do not have an IR protection filter toward an image sensor or were remodelled. This is important because unfiltered CCD and CMOS sensors are extremely susceptible to UV and IR rays just outside the visible spectrum that can have a very negative impact on image quality.   The Hoya UV & IR light transmission curve shows the sharp-cut nature of the filter glass and coatings as well as the consistent light transmission in the visible spectrum. This curve demonstrates a more even visible light transmission than the closest competitor. This means that sharper images with more depth and finer, richer colour gradations are possible with the Hoya UV & IR Cut filter.   The effect of the filter is achieved mainly though the multi-layer coatings on the surface of the filter. Hoya begins with crystal clear, colourless optical glass and then bonds coating to this filter that block both UV and IR light rays outside of the range mentioned. There is light incidence angle dependence in the transmission factor because over layer is thick, so this filter doesn't suit use by a wide-angle lens. It is suitable for heavenly body photography.   Key Features: • Produces better accuracy of colour in digital images than found in most traditional IR filters, when using colour CCD or CMOS camera sensors that are particularly susceptible to UV and IR rays. • Only cuts through those light rays that fall within the visible spectrum of light, this filter blocks both ultraviolet rays found below 390 nm, as well as infrared rays above 700 nm • This combination filter cuts through atmospheric haze to a greater degree than otherwise found. • Compatible with stackable standard filters for a better combination of effects. • Provides support with low-profile and a rigid aluminium filter ring.   An Important Note Regarding Wide-Angle Lenses: Increasing the angle of incidence, meaning light rays entering the filter from an extreme angle as is the case with super-wide and ultra-wide angle lenses, leads to an increasing colour shift as the angle increases. This is based on the physics of light and the nature of the coatings. All UV-IR cut filters have the same properties in this regard. It is not recommended this filter be used with lenses having a field of view greater than 60 degrees.   Please Note: The UV-IR CUT filter is intended for use with digital SLR cameras and cine cameras that do NOT have an IR filter installed in front of the sensor. Colour balance effects can occur when this filter is used with cameras that have an IR filter installed in front of the sensor. Please consult your camera's owner’s manual before use.   Available in sizes 49mm through 82mm. Cuts Out UV Rays Below 390 nm Cuts Out IR Rays Above 700 mn Retains Visible Light Spectrum Reduce Effects of Atmospheric Haze Clearer and Sharper Pictures Outdoors   This filter has been produced to fit all lenses with a 82mm thread size. Check the end of your lens to verify the required size."
Price: 99.95

"Hoya 77mm Pro1 Digital Circular Polarizing Filter"
"The Hoya Pro-1 Digital Circular Polariser Filter allows you to significantly reduce reflections and glare from non-metallic surfaces. A camera angle of 30 degrees from the reflecting surface (glass, water, etc.) is ideal for maximum effect. The Pro-1 Digital Circular Polariser Filter also enables colours to become more saturated and appear clearer with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. Hoya's polarising filters do not affect the overall colour balance of a shot. Pro-1 Digital Circular Polariser Filter main features Hoya Pro-1 Digital Filters Digital camera CCD or CMOS sensors are highly susceptible to reflections and this stray light can ruin your photographs. Don't risk your valuable photos by using bare-glass filters - try a Hoya Digital Multi-Coated filter and see how the benefit of substantially reduced reflections can improve your images. Reduced internal reflections mean a clearer image with greater contrast. Digital Multi-Coated - Digital multi-coated filters greatly reduce the appearance of lens flare and ghosting caused by reflections. Black Almite Frame - Filters feature a black matte aluminium satin finish almite frame which reduces reflections. Black Rimmed Glass - These filters are equipped with black rimmed glass to reduce the chance of light reflecting off the edge. Low Profile Frame - Ultra thin filter frames to help avoid vignetting on super wide angle lenses are also designed to hold a lens cap. Knurling Edge Frame - These filters are equipped with a straight knurling edge for non-slip, easy attachment and removal. UV Protected Case - Filter cases are UV protected to further lengthen the life of filters."
Price: 42.90

"Hoya 49 HMC Yellow Y2 Filter"
"Commonly used for a noticeable increase in contrast with black and white films. Especially useful for clear contrast between blue sky with clouds and foreground. It is also suitable for landscapes and nature scenes. Multicoated to minimize reflection at the filter surfaces which reduces flare and ghosting. Designed for use with black and white film, but can be used with digital cameras for creative effects Manufactured using the highest quality heat-resistant tempered glass, which creates a smooth, clear image Hard Coated HMC Multicoating process suppresses ghosting, flare and reflections, and increases light transmission Fits lenses with a 49mm front filter screw mount"
Price: 22.99

"Hoya 49mm HMC Skylight 1B Filter"
"Due to its light pink colour, the Hoya Skylight (1B) filters reduce the bluish cast of daylight and produces a pleasing, warmer picture tone. Wise initial investments, they help protect your lens from dust, moisture and scratches, which can lead to costly repairs. The Hoya 52mm HMC Skylight 1B Filter reduces the excessive bluishness that frequently occurs in outdoor colour photography, especially in open shade under a clear, blue sky. Multicoated to minimize reflection at the filter surfaces which reduces flare and ghosting. If desired they can be left on at all times for protection Skylight filters provide additional benefits of correction for Ultraviolet(UV) light which can register on film and videotape as a bluish cast and can obscure distant details Also used to reduce the bluish cast common with some electronic flash units Reduces the excessive bluishness that frequently occurs in outdoor colour photography, especially in open shade under a clear, blue sky; Also keeps skin tones free of coloured reflections from nearby objects such as the shade of trees The absorption peak is in the range which corresponds to the film's green spectrum; This means outstanding outdoor shots with superb colour balance and clarity under all conditions"
Price: 11.95

"Hoya 46mm Pro1 Digital UV Filter"
"The Hoya 46mm Pro1 Digital UV Filter absorbs the ultraviolet rays which often make outdoor photographs hazy and indistinct. This multi-purpose, all-around filter can serves as a permanent lens protector. While designed specifically for digital cameras the PRO1 Digital series can be used on film cameras as well. Digital camera CCD/CMOS sensors are extremely susceptible to reflections which can cause stray light to ruin your photographs. Do not use bare-glass filters and risk your valuable photos- try the Hoya Digital Multi-Coated filter; notice the benefit of substantially reduced reflections that improve your images. Clearer image with greater contrast is produced from reduced internal reflections.   Key Features Digital Multi-Coated Digital multi-coated filters greatly reduce the appearance of lens flare and ghosting caused by reflections. Black Almite Frame Filters feature a black matte aluminium satin finish almite frame which reduces reflections. Black Rimmed Glass These filters are equipped with black rimmed glass to reduce the chance of light reflecting off the edge. Low Profile Frame Ultra thin filter frames to help avoid vignetting on super wide angle lenses are also designed to hold a lens cap. Knurling Edge Frame These filters are equipped with a straight knurling edge for non-slip, easy attachment and removal. UV Protected Case Filter cases are UV protected to further lengthen the life of filters. Reduces Internal Reflections on Sensors Minimizes Bluish Cast Protects Front Element Black Aluminum Filter Ring Digital Multi-Coated   This filter has been designed to fit all lenses with a 46mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 18.49

"Hoya 49mm Pro1 Digital UV Filter"
"The Hoya 49mm Pro1 Digital UV Filter absorbs the ultraviolet rays which often make outdoor photographs hazy and indistinct. This multi-purpose, all-around filter can serves as a permanent lens protector. While designed specifically for digital cameras the PRO1 Digital series can be used on film cameras as well. Digital camera CCD/CMOS sensors are extremely susceptible to reflections which can cause stray light to ruin your photographs. Do not use bare-glass filters and risk your valuable photos- try the Hoya Digital Multi-Coated filter; notice the benefit of substantially reduced reflections that improve your images. Clearer image with greater contrast is produced from reduced internal reflections.   Key Features Digital Multi-Coated Digital multi-coated filters greatly reduce the appearance of lens flare and ghosting caused by reflections. Black Almite Frame Filters feature a black matte aluminium satin finish almite frame which reduces reflections. Black Rimmed Glass These filters are equipped with black rimmed glass to reduce the chance of light reflecting off the edge. Low Profile Frame Ultra thin filter frames to help avoid vignetting on super wide angle lenses are also designed to hold a lens cap. Knurling Edge Frame These filters are equipped with a straight knurling edge for non-slip, easy attachment and removal. UV Protected Case Filter cases are UV protected to further lengthen the life of filters. Reduces Internal Reflections on Sensors Minimizes Bluish Cast Protects Front Element Black Aluminum Filter Ring Digital Multi-Coated   This filter has been produced to fit all lenses with a 49mm thread size. Check the end of your lens to verify the required size."
Price: 14.95