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"Hoya 55mm Pro1 Digital Circular Polarizing Filter"
"The Hoya Pro-1 Digital Circular Polariser Filter allows you to significantly reduce reflections and glare from non-metallic surfaces. A camera angle of 30 degrees from the reflecting surface (glass, water, etc.) is ideal for maximum effect. The Pro-1 Digital Circular Polariser Filter also enables colours to become more saturated and appear clearer with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. Hoya's polarising filters do not affect the overall colour balance of a shot. Pro-1 Digital Circular Polariser Filter main features Hoya Pro-1 Digital Filters Digital camera CCD or CMOS sensors are highly susceptible to reflections and this stray light can ruin your photographs. Don't risk your valuable photos by using bare-glass filters - try a Hoya Digital Multi-Coated filter and see how the benefit of substantially reduced reflections can improve your images. Reduced internal reflections mean a clearer image with greater contrast. Digital Multi-Coated - Digital multi-coated filters greatly reduce the appearance of lens flare and ghosting caused by reflections. Black Almite Frame - Filters feature a black matte aluminium satin finish almite frame which reduces reflections. Black Rimmed Glass - These filters are equipped with black rimmed glass to reduce the chance of light reflecting off the edge. Low Profile Frame - Ultra thin filter frames to help avoid vignetting on super wide angle lenses are also designed to hold a lens cap. Knurling Edge Frame - These filters are equipped with a straight knurling edge for non-slip, easy attachment and removal. UV Protected Case - Filter cases are UV protected to further lengthen the life of filters."
Price: 35.99

"Hoya 55mm Pro1 Digital Circular Polarising & UV Filter Kit"
"The Hoya Pro1 Digital kit includes:   • UV Polarising Filter • Circular Polarising Filter   Pro1 Digital UV   The Pro1 Digital UV Absorbs the ultraviolet rays, often making outdoor photographs hazy and indistinct. This multi-purpose, all-around filter also serves as a permanent lens protector. In addition, it can not only be used for digital cameras which they were specifically made for buy film cameras as well.   Pro1 Digital Circular Polariser   Light rays that are reflected by a surface have the chance of becoming polarised. To select which light rays enter your camera lens polarising filters are used. CIRCULAR PL filters are useful when removing unneeded reflections from non-metallic surfaces such as water, glass etc. To increase the contrast and saturation in blue skies and white clouds, this product allows colours to become further saturated and appear clearer with an improved contrast. The overall balance of a shot will NOT be affected by the Hoya polarising filters.   Key Features   Digital Multi-Coated Digital multi-coated filters are used to significantly diminish the appearance of lens flare and ghosting caused by reflections.   Black Almite Frame  A black matte aluminium satin finish almite frame is included to decrease reflections.   Black Rimmed Glass To reduce the possibility of light reflecting off the edge, filters have been especially equipped with black rimmed glass.   Low Profile Frame Ultra-thin filter frames are provided to avoid vignetting on super wide angle lenses. There are also designed to hold a lens cap.   Knurling Edge Frame For easy attachment, non-slip and removal these filters have been equipped with a straight knurling edge.   UV Protected Case Filter cases have been UV protected to ensure the life of filter is further lengthened.  "
Price: 54.95

"Hoya 62mm Pro Neutral Density ND64 Filter"
"The PROND64 has a 6-stop light reduction equal to a ND optical density of 1.8.   The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 9 filters from two stop to 10 stop light reduction.   The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.   The PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.   Neutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.   Features Include: • 1.8 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required. • To convey movement and control depth of field more easily this filter provides a 6-stop reduction. • Using metallic ACCU-ND coating guarantees colour accuracy and consistency between different Pro ND filter grades. • Prevents filter jamming by using one-piece aluminium ring, which enhances durability and rigidity for assured use. • For continuous image clarity this filter is made from clear optical glass. 6-Stop Neutral Density Filter 1.8 Solid Optical Density Permits Increased Exposure Length Metallic ACCU-ND Coating Clear Optical Glass Construction   This filter has been designed to fit all lenses with a 62mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 45.99

"Hoya 72mm Pro Neutral Density ND64 Filter"
"The PROND64 has a 6-stop light reduction equal to a ND optical density of 1.8.   The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 9 filters from two stop to 10 stop light reduction.   The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.   The PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.   Neutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.   Features Include: • 1.8 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required. • To convey movement and control depth of field more easily this filter provides a 6-stop reduction. • Using metallic ACCU-ND coating guarantees colour accuracy and consistency between different Pro ND filter grades. • Prevents filter jamming by using one-piece aluminium ring, which enhances durability and rigidity for assured use. • For continuous image clarity this filter is made from clear optical glass. 6-Stop Neutral Density Filter 1.8 Solid Optical Density Permits Increased Exposure Length Metallic ACCU-ND Coating Clear Optical Glass Construction  This filter has been designed to fit all lenses with a 72mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 60.00

"Hoya 58mm Pro Neutral Density ND32 Filter"
"The PROND32 has a 5-stop light reduction equal to a ND optical density of 1.5.   The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 9 filters from two stop to 10 stop light reduction.   The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.   The PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.   Neutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.   Features Include: • 1.5 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required. • To convey movement and control depth of field more easily this filter provides a 5-stop reduction. • Using metallic ACCU-ND coating guarantees colour accuracy and consistency between different Pro ND filter grades. • Prevents filter jamming by using one-piece aluminium ring, which enhances durability and rigidity for assured use. • For continuous image clarity this filter is made from clear optical glass. 5-Stop Neutral Density Filter 1.5 Solid Optical Density Permits Increased Exposure Length Metallic ACCU-ND Coating Clear Optical Glass Construction   This filter has been produced to fit all lenses with a 58mm thread size. Check the end of your lens to verify the required size."
Price: 24.95

"Hoya 67mm Variable Density x3-400 Filter"
"For both still photography and video use, the Hoya 67mm Variable Density x3-400 Filter makes it easy to adjust the brightness of a scene as well as gives more control over the exposure settings of your camera. By rotating the inner filter ring, the filter decreases light transmittance between approximately 1/3 and 1/400th of its original level. This permits aperture values to be set dependant on the desired effect and allows a much greater range of shutter speed. For example, in full sunlight crowds of people or water can be blurred using a long shutter speed. Depending on the situation the practical exposure range and light transmittance will vary.   Main Features Include: • Filter Factor NDx3-NDx400 • Approx. 1.5 to 8.5 stops light reduction. • Black Almite Frame with satin finish to reduce reflections. • Low Profile Frame – avoids vignetting on super wide-angle lenses, will accept a clip-cap. • Rotating inner filter ring with scale indicating max. through to min. settings   The Hoya Variable Neutral Density Filter provides a convenient way to maintain exposure control by being able to vary the amount of light entering the camera by 1.5 to 9 stops (0.45 to 2.7 density for Cine use). The precision built-in double ring design allows the outer ring rotates to control amount of neutral density effect anywhere within the 1.5 – 9 stop range. This double-ring design is also thin to reduce the likelihood of vignetting with wide-angle lenses. This control allows for many special effects such as being able to control depth of field by using a wider aperture or create or control motion blur by being able to choose just the right slower shutter speeds for perfect blurring.   The HOYA Variable Neutral Density filter can take the place of a range of graded ND filters which saves money by only needing to buy one filter and saves time on location or on set by not needing to change filters constantly to change the effect, just turn the right to get the effect you want. The HOYA Variable Neutral Density filter puts you in control.   This is an especially useful tool when creating motion blur in moving water such as waterfalls, rivers and crashing waves. Other examples of good times to use very slow shutter speeds to create blur are; moving vehicles, trains, cars and congested city traffic; blurred panning effects where the subject, a runner, bicyclist or car is clear but the background around it is blurred from the camera following its movement   Variable Neutral Density filters, and ND filters in general have these main uses: • Slow down shutter speed for motion blurring effects like waterfalls, cars or blurred panning movement to make the subject stand out from the background. • Allow wider apertures to be used to decrease depth-of-field, literally focusing more attention on the subject. • Allow higher ISO films to be used in brighter lighting conditions • Allow cine/video cameras, which have a fixed shutter-speed range, to film on brighter lighting conditions such as the beach or in snow on a sunny day.   The Hoya Variable Density filter uses high-quality optical glass from Hoya Corporation, the world’s largest optical glass manufacturer and is available in sizes 52mm to 82mm.   For best results Hoya recommends using a tripod when photographing with slow shutter speeds.   Notes: The practical exposure range and light transmittance will vary depending on the situation. When using the filter near or at MIN a cross-like dark pattern will appear across the image and cannot be eliminated. This is a property of the filter and all variable ND filters Variable 0.45-2.7 Neutral Density Filter Reduce Exposure by 1.5-9 Stops Darkens Entire Image Greater Control Over Exposure Settings Allows Wider Aperture   This filter has been produced to fit all lenses with a 67mm thread size. Check the end of your lens to verify the required size."
Price: 98.99

"Hoya 77mm HMC Skylight 1B Filter"
"The Hoya 77mm HMC Skylight 1B Filter reduces the excessive bluishness that frequently occurs in outdoor colour photography, especially in open shade under a clear, blue sky. The absorption peak is in the range which corresponds to the film's green spectrum. This means outstanding outdoor shots with superb colour balance and clarity under all conditions. Also keeps skin tones free of coloured reflections from nearby objects such as the shade of trees.   HMC (HOYA MULTI COATED) These popular filters are renowned for their ability to minimise reflection at the filter surfaces which reduces flare and ghosting. The result is an average light transmission of over 97%, giving sharp contrast and well balanced colour. HOYA HMC filters are recommended for enhancing the performance of today's multicoated lenses.   The Hoya Skylight (1B) generally produces a pleasing and warm picture tones, due to its light pick colour. This filter helps to protect your lens from dust, moisture and scratches.   Key Features Include: • Providing additional benefits of correction for Ultraviolet(UV) light that can register on film and videotape, either as a bluish cast or can obscure distant details. • Reduces flare and ghosting by being multicoated to minimize reflection at the filter surfaces • Can reduce bluish cast common with some electronic flash units • Can be left on at all times for protection Reduces the excessive bluishness Outstanding outdoor shots Superb colour balance and clarity under all conditions Enhances the performance of Multicoated lenses   This filter has been produced to fit all lenses with a 77mm thread size. Check the end of your lens to verify the required size."
Price: 25.99

"Hoya 72mm HMC Skylight 1B Filter"
"Due to its light pink colour, the Hoya Skylight (1B) filters reduce the bluish cast of daylight and produces a pleasing, warmer picture tone. Wise initial investments, they help protect your lens from dust, moisture and scratches, which can lead to costly repairs. The Hoya 52mm HMC Skylight 1B Filter reduces the excessive bluishness that frequently occurs in outdoor colour photography, especially in open shade under a clear, blue sky. Multicoated to minimize reflection at the filter surfaces which reduces flare and ghosting. If desired they can be left on at all times for protection Skylight filters provide additional benefits of correction for Ultraviolet(UV) light which can register on film and videotape as a bluish cast and can obscure distant details Also used to reduce the bluish cast common with some electronic flash units Reduces the excessive bluishness that frequently occurs in outdoor colour photography, especially in open shade under a clear, blue sky; Also keeps skin tones free of coloured reflections from nearby objects such as the shade of trees The absorption peak is in the range which corresponds to the film's green spectrum; This means outstanding outdoor shots with superb colour balance and clarity under all conditions"
Price: 22.95

"Hoya 52mm HMC Skylight 1B Filter"
"The Hoya 52mm HMC Skylight 1B Filter reduces the excessive bluishness that frequently occurs in outdoor colour photography, especially in open shade under a clear, blue sky. The absorption peak is in the range which corresponds to the film's green spectrum. This means outstanding outdoor shots with superb colour balance and clarity under all conditions. Also keeps skin tones free of coloured reflections from nearby objects such as the shade of trees.   HMC (HOYA MULTI COATED) These popular filters are renowned for their ability to minimise reflection at the filter surfaces which reduces flare and ghosting. The result is an average light transmission of over 97%, giving sharp contrast and well balanced colour. HOYA HMC filters are recommended for enhancing the performance of today's multicoated lenses.   The Hoya Skylight (1B) generally produces a pleasing and warm picture tones, due to its light pick colour. This filter helps to protect your lens from dust, moisture and scratches.   Key Features Include: • Providing additional benefits of correction for Ultraviolet(UV) light that can register on film and videotape, either as a bluish cast or can obscure distant details. • Reduces flare and ghosting by being multicoated to minimize reflection at the filter surfaces • Can reduce bluish cast common with some electronic flash units • Can be left on at all times for protection Reduces the excessive bluishness Outstanding outdoor shots Superb colour balance and clarity under all conditions Enhances the performance of Multicoated lenses   This filter has been designed to fit all lenses with a 52mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 12.95

"Hoya 58mm HMC Skylight 1B Filter"
"Due to its light pink colour, the Hoya Skylight (1B) filters reduce the bluish cast of daylight and produce a pleasing, warmer picture tone. Wise initial investments, they help protect your lens from dust, moisture and scratches, which can lead to costly repairs. The Hoya 52mm HMC Skylight 1B Filter reduces the excessive bluishness that frequently occurs in outdoor colour photography, especially in open shade under a clear, blue sky. Multicoated to minimize reflection at the filter surfaces which reduces flare and ghosting. If desired they can be left on at all times for protection Skylight filters provide additional benefits of correction for Ultraviolet(UV) light which can register on film and videotape as a bluish cast and can obscure distant details Also used to reduce the bluish cast common with some electronic flash units Reduces the excessive bluishness that frequently occurs in outdoor colour photography, especially in open shade under a clear, blue sky; Also keeps skin tones free of coloured reflections from nearby objects such as the shade of trees The absorption peak is in the range which corresponds to the film's green spectrum; This means outstanding outdoor shots with superb colour balance and clarity under all conditions"
Price: 15.99

"Hoya 62mm HMC Skylight 1B Filter"
"The Hoya 62mm HMC Skylight 1B Filter reduces the excessive bluishness that frequently occurs in outdoor colour photography, especially in open shade under a clear, blue sky. The absorption peak is in the range which corresponds to the film's green spectrum. This means outstanding outdoor shots with superb colour balance and clarity under all conditions. Also keeps skin tones free of coloured reflections from nearby objects such as the shade of trees.   HMC (HOYA MULTI COATED) These popular filters are renowned for their ability to minimise reflection at the filter surfaces which reduces flare and ghosting. The result is an average light transmission of over 97%, giving sharp contrast and well balanced colour. HOYA HMC filters are recommended for enhancing the performance of today's multicoated lenses.   The Hoya Skylight (1B) generally produces a pleasing and warm picture tones, due to its light pick colour. This filter helps to protect your lens from dust, moisture and scratches.   Key Features Include: • Providing additional benefits of correction for Ultraviolet(UV) light that can register on film and videotape, either as a bluish cast or can obscure distant details. • Reduces flare and ghosting by being multicoated to minimize reflection at the filter surfaces • Can reduce bluish cast common with some electronic flash units • Can be left on at all times for protection Reduces the excessive bluishness Outstanding outdoor shots Superb colour balance and clarity under all conditions Enhances the performance of Multicoated lenses   This filter has been designed to fit all lenses with a 62mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 17.99

"Hoya 67mm HMC Skylight 1B Filter"
"Due to its light pink colour, the Hoya Skylight (1B) filters reduce the bluish cast of daylight and produces a pleasing, warmer picture tone. Wise initial investments, they help protect your lens from dust, moisture and scratches, which can lead to costly repairs. The Hoya 52mm HMC Skylight 1B Filter reduces the excessive bluishness that frequently occurs in outdoor colour photography, especially in open shade under a clear, blue sky. Multicoated to minimize reflection at the filter surfaces which reduces flare and ghosting. If desired they can be left on at all times for protection Skylight filters provide additional benefits of correction for Ultraviolet(UV) light which can register on film and videotape as a bluish cast and can obscure distant details Also used to reduce the bluish cast common with some electronic flash units Reduces the excessive bluishness that frequently occurs in outdoor colour photography, especially in open shade under a clear, blue sky; Also keeps skin tones free of coloured reflections from nearby objects such as the shade of trees The absorption peak is in the range which corresponds to the film's green spectrum; This means outstanding outdoor shots with superb colour balance and clarity under all conditions"
Price: 22.49

"Hoya 67mm HMC Yellow/Green (X0) Filter"
"The Hoya Yellow/Green (X0) Hoya Multi-Coated (HMC) Glass filter has an effect similar to that of the medium yellow filter, but it also darkens red colours. Clouds in the sky gain more contrast. A red roof and red flowers are rendered darker in relation to plant greens (as they would not with a purely yellow filter). The yellow-green filter accentuates the delicate springtime green in nature. It makes portraits more dramatic. Need more contrast in your black and white? Want a more dramatic April sky? Want those apples to look a little ""redder""? Here's the Hoya Yellow-Green filter! Multi-coated to minimize reflection at the filter surfaces which reduces flare and ghosting. Especially suited to landscape photography because it enhances the light green colour of the leaves Due to its favourable effect on red tones, it is also suitable for portraits against the sky Universal asset for all scenery Darkens sky in contrast to clouds"
Price: 34.99

"Hoya 58mm Linear Polarising Filter"
"Light rays that are reflected by any surface become polarised and polarising filters are used to select which light rays enter your camera lens. The filter factor is between 2.3 and 2.8 (approx. +1.3 stops), this varies in accordance to how the filter is orientated to the sun or rotated. Both the PL (Linear Polarising) and PL-CIR (Circular Polarising) filters have the same effect, however it is important that the correct version is chosen for your camera.   The Hoya 58mm Linear Polariser Filter allows you to remove unwanted reflections and glare from non-metallic surfaces such as water, glass etc. It also enables better contrast by allowing colours to become more saturated and appear clearer. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall colour balance of a shot.   How to select the correct Polarising filter: Cameras today use semi-silvered mirrors or prisms to split the light entering the viewfinder enabling it to calculate exposure and focusing distance. To give unpredictable exposure or focusing PL (Linear Polarising) filters can sometimes interact with these items. Unless you have a manual focus camera that has no beam splitter it is recommend that you choose a PL-CIR filter.   PLEASE NOTE: • All auto-focus SLR and certain manual focus SLR cameras require circular polarizers. Consult your instruction manual. • This is a linear polariser. Not suitable for Auto Focus cameras. For these you require a circular polariser. Designed to adjust brightly reflected light especially sunlight and reduce unwanted glare Creates dramatic sky/cloud contrast and saturates colours without changing colour balance Mount rotates to control amount of effect Coatings applied to both surfaces to suppress reflection and increase light transmission For use with manual focus cameras and lenses   This filter has been produced to fit all lenses with a 58mm thread size. Check the end of your lens to verify the required size."
Price: 15.50

"Hoya 55mm HMC Yellow/Green (X0) Filter"
"HMC (HOYA MULTI COATED)   This range of popular filters are renowned for their ability to minimise reflection at the filter surfaces which reduces flare and ghosting. The result is an average light transmission of over 97%, giving sharp contrast and well balanced colour. HOYA HMC filters are recommended for enhancing the performance of today's multicoated lenses.   Why use the Hoya Yellow/Green (X0) Hoya?   • It is suited to landscape photography because it enhances the light green colour of the leaves • Its Excellent for correcting skin tones, bringing out facial expressions in close-ups and emphasizing the feeling of liveliness. • The XO is highly effective for outdoor portraits because red is rendered dark while green appears lighter • It is suitable for portraits against the sky because of the favourable effect it has on red tone • The X1 is highly effective for indoor portraits under tungsten lighting. • Used primarily for black and white photography. • Darkens sky in contrast to clouds • Universal asset for all scenery   This glass filter has a similar effect to the medium yellow filter, however it darkens red colours so more contrast is gained from clouds in the sky. The yellow-green filter makes portraits more dramatic and accentuates the delicate springtime green in nature. With this filter a red roof or red flowers can appear rendered darker in relation to plant greens. This would not be the case with a purely yellow filter.   For Colour Film:   The filters below are primarily designed for use with Black & White film. However, they can be used with colour film to produce special colour effects.   This filter has been produced to fit all lenses with a 55mm thread size. Check the end of your lens to verify the required size."
Price: 19.99

"Hoya 46mm HMC Yellow/Green (X0) Filter"
"HMC (HOYA MULTI COATED)   This range of popular filters are renowned for their ability to minimise reflection at the filter surfaces which reduces flare and ghosting. The result is an average light transmission of over 97%, giving sharp contrast and well balanced colour. HOYA HMC filters are recommended for enhancing the performance of today's multicoated lenses.   Why use the Hoya Yellow/Green (X0) Hoya?   • It is suited to landscape photography because it enhances the light green colour of the leaves • Its Excellent for correcting skin tones, bringing out facial expressions in close-ups and emphasizing the feeling of liveliness. • The XO is highly effective for outdoor portraits because red is rendered dark while green appears lighter • It is suitable for portraits against the sky because of the favourable effect it has on red tone • The X1 is highly effective for indoor portraits under tungsten lighting. • Used primarily for black and white photography. • Darkens sky in contrast to clouds • Universal asset for all scenery     This glass filter has a similar effect to the medium yellow filter, however it darkens red colours so more contrast is gained from clouds in the sky. The yellow-green filter makes portraits more dramatic and accentuates the delicate springtime green in nature. With this filter a red roof or red flowers can appear rendered darker in relation to plant greens. This would not be the case with a purely yellow filter.   For Colour Film:   The filters below are primarily designed for use with Black & White film. However, they can be used with colour film to produce special colour effects.   Filters:   • K2 (Yellow) • G (Orange) • 25A (Red) • X0 (Yellow/green) • X1 (Green)   This filter has been designed to fit all lenses with a 46mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 23.99

"Hoya 55 HMC Yellow Y2 Filter"
"Commonly used for a noticeable increase in contrast with black and white films. Especially useful for clear contrast between blue sky with clouds and foreground. It is also suitable for landscapes and nature scenes. Multicoated to minimize reflection at the filter surfaces which reduces flare and ghosting. Designed for use with black and white film, but can be used with digital cameras for creative effects Manufactured using the highest quality heat-resistant tempered glass, which creates a smooth, clear image Hard Coated HMC Multicoating process suppresses ghosting, flare and reflections, and increases light transmission Fits lenses with a 55mm front filter screw mount"
Price: 23.99

"Hoya 52mm HMC NDx2 Filter"
"The Hoya HMC NDx2 Filter reduces the amount of light entering the lens by 1 f/stop, allowing a wider aperture to be selected, which is perfect for portraiture to reduce depth of field. Subject appears crisp and clear while the background becomes a soft blur. Alternatively, the NDx2 Filter can be used to allow longer shutter exposures than would otherwise be possible and is widely used for subjects such as waterfalls and other nature scenes to blur the moving elements and emphasize the movement."
Price: 12.95

"Hoya 77mm Variable Density x3-400 Filter"
"For both still photography and video use, the Hoya 77mm Variable Density x3-400 Filter makes it easy to adjust the brightness of a scene as well as gives more control over the exposure settings of your camera. By rotating the inner filter ring, the filter decreases light transmittance between approximately 1/3 and 1/400th of its original level. This permits aperture values to be set dependant on the desired effect and allows a much greater range of shutter speed. For example, in full sunlight crowds of people or water can be blurred using a long shutter speed. Depending on the situation the practical exposure range and light transmittance will vary.   Main Features Include: • Filter Factor NDx3-NDx400 • Approx. 1.5 to 8.5 stops light reduction. • Black Almite Frame with satin finish to reduce reflections. • Low Profile Frame – avoids vignetting on super wide-angle lenses, will accept a clip-cap. • Rotating inner filter ring with scale indicating max. through to min. settings   The Hoya Variable Neutral Density Filter provides a convenient way to maintain exposure control by being able to vary the amount of light entering the camera by 1.5 to 9 stops (0.45 to 2.7 density for Cine use). The precision built-in double ring design allows the outer ring rotates to control amount of neutral density effect anywhere within the 1.5 – 9 stop range. This double-ring design is also thin to reduce the likelihood of vignetting with wide-angle lenses. This control allows for many special effects such as being able to control depth of field by using a wider aperture or create or control motion blur by being able to choose just the right slower shutter speeds for perfect blurring.   The HOYA Variable Neutral Density filter can take the place of a range of graded ND filters which saves money by only needing to buy one filter and saves time on location or on set by not needing to change filters constantly to change the effect, just turn the right to get the effect you want. The HOYA Variable Neutral Density filter puts you in control.   This is an especially useful tool when creating motion blur in moving water such as waterfalls, rivers and crashing waves. Other examples of good times to use very slow shutter speeds to create blur are; moving vehicles, trains, cars and congested city traffic; blurred panning effects where the subject, a runner, bicyclist or car is clear but the background around it is blurred from the camera following its movement   Variable Neutral Density filters, and ND filters in general have these main uses: • Slow down shutter speed for motion blurring effects like waterfalls, cars or blurred panning movement to make the subject stand out from the background. • Allow wider apertures to be used to decrease depth-of-field, literally focusing more attention on the subject. • Allow higher ISO films to be used in brighter lighting conditions • Allow cine/video cameras, which have a fixed shutter-speed range, to film on brighter lighting conditions such as the beach or in snow on a sunny day.   The Hoya Variable Density filter uses high-quality optical glass from Hoya Corporation, the world’s largest optical glass manufacturer and is available in sizes 52mm to 82mm.   For best results Hoya recommends using a tripod when photographing with slow shutter speeds.   Notes: The practical exposure range and light transmittance will vary depending on the situation. When using the filter near or at MIN a cross-like dark pattern will appear across the image and cannot be eliminated. This is a property of the filter and all variable ND filters Variable 0.45-2.7 Neutral Density Filter Reduce Exposure by 1.5-9 Stops Darkens Entire Image Greater Control Over Exposure Settings Allows Wider Aperture   This filter has been produced to fit all lenses with a 77mm thread size. Check the end of your lens to verify the required size."
Price: 114.95

"Hoya 67mm Pro1 Digital Circular Polarizing Filter"
"The Hoya Pro-1 Digital Circular Polariser Filter allows you to significantly reduce reflections and glare from non-metallic surfaces. A camera angle of 30 degrees from the reflecting surface (glass, water, etc.) is ideal for maximum effect. The Pro-1 Digital Circular Polariser Filter also enables colours to become more saturated and appear clearer with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. Hoya's polarising filters do not affect the overall colour balance of a shot. Pro-1 Digital Circular Polariser Filter main features Hoya Pro-1 Digital Filters Digital camera CCD or CMOS sensors are highly susceptible to reflections and this stray light can ruin your photographs. Don't risk your valuable photos by using bare-glass filters - try a Hoya Digital Multi-Coated filter and see how the benefit of substantially reduced reflections can improve your images. Reduced internal reflections mean a clearer image with greater contrast. Digital Multi-Coated - Digital multi-coated filters greatly reduce the appearance of lens flare and ghosting caused by reflections. Black Almite Frame - Filters feature a black matte aluminium satin finish almite frame which reduces reflections. Black Rimmed Glass - These filters are equipped with black rimmed glass to reduce the chance of light reflecting off the edge. Low Profile Frame - Ultra thin filter frames to help avoid vignetting on super wide angle lenses are also designed to hold a lens cap. Knurling Edge Frame - These filters are equipped with a straight knurling edge for non-slip, easy attachment and removal. UV Protected Case - Filter cases are UV protected to further lengthen the life of filters."
Price: 43.99

"Hoya 55mm Pro Neutral Density ND1000 Filter"
"The PROND1000 has a 10-stop light reduction equal to a ND optical density of 3.0.   The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 9 filters from two stop to 10 stop light reduction.   The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.   The PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.   Neutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.   The HOYA PROND 1000 is an extremely dark neutral density filter with a filter factor 1000. This filter factor converts to a 10 stops reduction on the amount of light entering the lens. With this extreme filter motion is greatly blurred or depending on the speed some moving subjects will disappear altogether. With a ND filter as strong as the PROND 1000 shutter speeds as slow as 16 seconds or more are possible in daylight.   Features Include: • 3.0 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required. • To convey movement and control depth of field more easily this filter provides a 10-stop reduction. • Using metallic ACCU-ND coating guarantees colour accuracy and consistency between different Pro ND filter grades. • Prevents filter jamming by using one-piece aluminium ring, which enhances durability and rigidity for assured use. • For continuous image clarity this filter is made from clear optical glass. 10-Stop Neutral Density Filter 3.0 Solid Optical Density Permits Increased Exposure Length Metallic ACCU-ND Coating Clear Optical Glass Construction   This filter has been produced to fit all lenses with a 55mm thread size. Check the end of your lens to verify the required size."
Price: 36.99

"Hoya 72mm HMC NDx400 Filter"
"The Hoya 72mm HMC NDx400 Filter reduces light entering the lens by 9 stops to less than 1/500th of its original intensity. This vast reduction in light is ideal for photographing incredibly bright subjects such as solar eclipses, industrial welding processes and other ultra-bright light sources, which could otherwise be extremely dangerous. It can also be used to achieve super slow shutter speeds in daylight to render moving subjects invisible, making for strange, ghost-town like pictures of busy city streets and dream-like landscapes."
Price: 47.95

"Hoya 67mm Pro1 Digital UV Filter"
"Absorbs the ultraviolet rays which often make outdoor photographs hazy and indistinct. This multi-purpose, all-around filter can serves as a permanent lens protector. While designed specifically for digital cameras the PRO1 Digital series can be used on film cameras as well. KEY FEATURES Digital Multi-Coated Digital multi-coated filters greatly reduce the appearance of lens flare and ghosting caused by reflections. Black Almite Frame Filters feature a black matte aluminium satin finish almite frame which reduces reflections. Black Rimmed Glass These filters are equipped with black rimmed glass to reduce the chance of light reflecting off the edge. Low Profile Frame Ultra thin filter frames to help avoid vignetting on super wide angle lenses are also designed to hold a lens cap. Knurling Edge Frame These filters are equipped with a straight knurling edge for non-slip, easy attachment and removal. UV Protected Case Filter cases are UV protected to further lengthen the life of filters."
Price: 28.49

"Hoya 67mm Pro1 Digital Circular Polarising & UV Filter Kit"
"The Hoya Pro1 Digital kit includes:   • UV Polarising Filter • Circular Polarising Filter   Pro1 Digital UV   The Pro1 Digital UV Absorbs the ultraviolet rays, often making outdoor photographs hazy and indistinct. This multi-purpose, all-around filter also serves as a permanent lens protector. In addition, it can not only be used for digital cameras which they were specifically made for buy film cameras as well.   Pro1 Digital Circular Polariser   Light rays that are reflected by a surface have the chance of becoming polarised. To select which light rays enter your camera lens polarising filters are used. CIRCULAR PL filters are useful when removing unneeded reflections from non-metallic surfaces such as water, glass etc. To increase the contrast and saturation in blue skies and white clouds, this product allows colours to become further saturated and appear clearer with an improved contrast. The overall balance of a shot will NOT be affected by the Hoya polarising filters.   Key Features   Digital Multi-Coated Digital multi-coated filters are used to significantly diminish the appearance of lens flare and ghosting caused by reflections.   Black Almite Frame  A black matte aluminium satin finish almite frame is included to decrease reflections.   Black Rimmed Glass To reduce the possibility of light reflecting off the edge, filters have been especially equipped with black rimmed glass.   Low Profile Frame Ultra-thin filter frames are provided to avoid vignetting on super wide angle lenses. There are also designed to hold a lens cap.   Knurling Edge Frame For easy attachment, non-slip and removal these filters have been equipped with a straight knurling edge.   UV Protected Case Filter cases have been UV protected to ensure the life of filter is further lengthened.  "
Price: 69.49

"Hoya 72mm Pro Neutral Density ND16 Filter"
"The PROND16 has a 4-stop light reduction equal to a ND optical density of 1.2.   The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 9 filters from two stop to 10 stop light reduction.   The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.   The PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.   Neutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.   Features Include: • 1.2 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required. • To convey movement and control depth of field more easily this filter provides a 4-stop reduction. • Using metallic ACCU-ND coating guarantees colour accuracy and consistency between different Pro ND filter grades. • Prevents filter jamming by using one-piece aluminium ring, which enhances durability and rigidity for assured use. • For continuous image clarity this filter is made from clear optical glass. 4-Stop Neutral Density Filter 1.2 Solid Optical Density Permits Increased Exposure Length Metallic ACCU-ND Coating Clear Optical Glass Construction   This filter has been designed to fit all lenses with a 72mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 36.95

"Hoya 72mm Pro Neutral Density ND1000 Filter"
"The PROND1000 has a 10-stop light reduction equal to a ND optical density of 3.0.   The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 9 filters from two stop to 10 stop light reduction.   The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.   The PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.   Neutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.   The HOYA PROND 1000 is an extremely dark neutral density filter with a filter factor 1000. This filter factor converts to a 10 stops reduction on the amount of light entering the lens. With this extreme filter motion is greatly blurred or depending on the speed some moving subjects will disappear altogether. With a ND filter as strong as the PROND 1000 shutter speeds as slow as 16 seconds or more are possible in daylight.   Features Include: • 3.0 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required. • To convey movement and control depth of field more easily this filter provides a 10-stop reduction. • Using metallic ACCU-ND coating guarantees colour accuracy and consistency between different Pro ND filter grades. • Prevents filter jamming by using one-piece aluminium ring, which enhances durability and rigidity for assured use. • For continuous image clarity this filter is made from clear optical glass. 10-Stop Neutral Density Filter 3.0 Solid Optical Density Permits Increased Exposure Length Metallic ACCU-ND Coating Clear Optical Glass Construction   This filter has been designed to fit all lenses with a 72mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 60.00

"Hoya 55mm Pro Neutral Density ND32 Filter"
"The PROND32 has a 5-stop light reduction equal to a ND optical density of 1.5.   The ACCU-ND technology in the Hoya PROND filters yields a truly neutral colour balance that will not add any noticeable colour-cast to your images. The Hoya PROND series is aimed at the still photography and HDSLR video markets. The series provides 9 filters from two stop to 10 stop light reduction.   The Metallic ACCU-ND coating on the PROND filters do not colour shift as you move from one density to the next, a common problem with other series of neutral density filters. Now you can set your white balance once and have the same colour balance even if you need to change filters due to changes in lighting, or for creative effect.   The PROND filters use Hoya’s exclusive clear optical glass that has a metallic ACCU-ND coating front and back to create the neutral density affect.   Neutral density filters are designed to reduce the amount of light entering your camera lens and should not have any other effect on the image. Reducing the amount of light allows for the use of wider apertures or slower shutter speeds for creative and dramatic effect in bright lighting conditions.   Features Include: • 1.5 ND filter darkens the image, allowing you to photograph with a longer shutter speed or wider aperture than normally required. • To convey movement and control depth of field more easily this filter provides a 5-stop reduction. • Using metallic ACCU-ND coating guarantees colour accuracy and consistency between different Pro ND filter grades. • Prevents filter jamming by using one-piece aluminium ring, which enhances durability and rigidity for assured use. • For continuous image clarity this filter is made from clear optical glass. 5-Stop Neutral Density Filter 1.5 Solid Optical Density Permits Increased Exposure Length Metallic ACCU-ND Coating Clear Optical Glass Construction   This filter has been produced to fit all lenses with a 55mm thread size. Check the end of your lens to verify the required size."
Price: 22.99

"Hoya 46mm Linear Polarising Filter"
"Light rays which are reflected by any surface become polarised and polarising filters are used to select which light rays enter your camara lens. PL (Linear Polarising) and PL-CIR (Circular Polarising) filters have the same effect, but it is important that you choose the correct version for your camera. They allows you to remove unwanted reflections from non-metallic surfaces such as water, glass etc. They also enable colors to become more saturated and appear clearer, with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall color balance of a shot. How to select the correct Polarising filter: Many of today's cameras use semi-silvered mirrors or prisms to split the light entering the viewfinder in order to calculate exposure and focusing distance. PL (Linear Polarising) filters can sometimes interact with these items to give unpredictable exposure or focusing. So we recommend that you choose a PL-CIR filter unless you have a manual focus camera which has no beam splitter. Designed to adjust brightly reflected light especially sunlight and reduce unwanted glare Creates dramatic sky/cloud contrast and saturates colours without changing colour balance Mount rotates to control amount of effect Coatings applied to both surfaces to suppress reflection and increase light transmission For use with manual focus cameras and lenses   This filter has been designed to fit all lenses with a 46mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 13.95

"Hoya 49mm Linear Polarising Filter"
"Light rays that are reflected by any surface become polarised and polarising filters are used to select which light rays enter your camera lens. The filter factor is between 2.3 and 2.8 (approx. +1.3 stops), this varies in accordance to how the filter is orientated to the sun or rotated. Both the PL (Linear Polarising) and PL-CIR (Circular Polarising) filters have the same effect, however it is important that the correct version is chosen for your camera.   The Hoya 49mm Linear Polariser Filter allows you to remove unwanted reflections and glare from non-metallic surfaces such as water, glass etc. It also enables better contrast by allowing colours to become more saturated and appear clearer. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall colour balance of a shot.   How to select the correct Polarising filter: Cameras today use semi-silvered mirrors or prisms to split the light entering the viewfinder enabling it to calculate exposure and focusing distance. To give unpredictable exposure or focusing PL (Linear Polarising) filters can sometimes interact with these items. Unless you have a manual focus camera that has no beam splitter it is recommend that you choose a PL-CIR filter.   PLEASE NOTE: • All auto-focus SLR and certain manual focus SLR cameras require circular polarizers. Consult your instruction manual. • This is a linear polariser. Not suitable for Auto Focus cameras. For these you require a circular polariser. Designed to adjust brightly reflected light especially sunlight and reduce unwanted glare Creates dramatic sky/cloud contrast and saturates colours without changing colour balance Mount rotates to control amount of effect Coatings applied to both surfaces to suppress reflection and increase light transmission For use with manual focus cameras and lenses   This filter has been produced to fit all lenses with a 49mm thread size. Check the end of your lens to verify the required size."
Price: 12.99

"Hoya 52mm UV & IR Cut Filter"
"The Hoya 52mm UV and IR Cut Filter allows only the visible spectrum of light rays to enter the camera and get captured by the sensor. It does this when the lens filter is attached to your lens. Both higher frequency ultraviolet rays and lower frequency infrared light rays are blocked out by using the UV and IR Cut Filter. the CCD and CMOS sensors found in our cameras are extremely susceptible to catching UV and IR rays, there just outside the visible spectrum and have a very negative impact on image quality.   This filter is used on a digital camera and the video, which do not have an IR protection filter toward an image sensor or were remodelled. This is important because unfiltered CCD and CMOS sensors are extremely susceptible to UV and IR rays just outside the visible spectrum that can have a very negative impact on image quality.   The Hoya UV & IR light transmission curve shows the sharp-cut nature of the filter glass and coatings as well as the consistent light transmission in the visible spectrum. This curve demonstrates a more even visible light transmission than the closest competitor. This means that sharper images with more depth and finer, richer colour gradations are possible with the Hoya UV & IR Cut filter.   The effect of the filter is achieved mainly though the multi-layer coatings on the surface of the filter. Hoya begins with crystal clear, colourless optical glass and then bonds coating to this filter that block both UV and IR light rays outside of the range mentioned. There is light incidence angle dependence in the transmission factor because over layer is thick, so this filter doesn't suit use by a wide-angle lens. It is suitable for heavenly body photography.   Key Features: • Produces better accuracy of colour in digital images than found in most traditional IR filters, when using colour CCD or CMOS camera sensors that are particularly susceptible to UV and IR rays. • Only cuts through those light rays that fall within the visible spectrum of light, this filter blocks both ultraviolet rays found below 390 nm, as well as infrared rays above 700 nm • This combination filter cuts through atmospheric haze to a greater degree than otherwise found. • Compatible with stackable standard filters for a better combination of effects. • Provides support with low-profile and a rigid aluminium filter ring.   An Important Note Regarding Wide-Angle Lenses: Increasing the angle of incidence, meaning light rays entering the filter from an extreme angle as is the case with super-wide and ultra-wide angle lenses, leads to an increasing colour shift as the angle increases. This is based on the physics of light and the nature of the coatings. All UV-IR cut filters have the same properties in this regard. It is not recommended this filter be used with lenses having a field of view greater than 60 degrees.   Please Note: The UV-IR CUT filter is intended for use with digital SLR cameras and cine cameras that do NOT have an IR filter installed in front of the sensor. Colour balance effects can occur when this filter is used with cameras that have an IR filter installed in front of the sensor. Please consult your camera's owner’s manual before use.   Available in sizes 49mm through 82mm. Cuts Out UV Rays Below 390 nm Cuts Out IR Rays Above 700 mn Retains Visible Light Spectrum Reduce Effects of Atmospheric Haze Clearer and Sharper Pictures Outdoors   This filter has been designed to fit all lenses with a 52mm thread size. Check the end of your lens or inside your lens cap for lens diameter."
Price: 50.00