| "Apple MacBook Pro Core i7 2.7 15 Retina (Early 2013) 16GB 512GB 512ssdGB" |
| "Incredibly powerful. By design.The all-new MacBook Pro started with a blank slate - without the constraints of legacy technology. That gave us the freedom to imagine something radical, something entirely different. A notebook so thin, so light, and so powerful. A notebook designed for the future, but ready to use today.Thin, light, and innovative beyond measure.It may be incredibly thin and light, but the all-new MacBook Pro is also incredibly powerful. To achieve all that in a single design required relentless focus and a willingness to make bold decisions. Every millimeter was designed, engineered, built, and assembled to the most exacting performance standards. Bulky legacy technologies like the spinning hard drive and optical disc drive were left behind in favor of newer, higher-performance technologies - all-flash storage, for example. It's much faster and far more reliable than a traditional hard drive. And it takes up 90 percent less space. Which is one of many reasons this MacBook Pro isn't just extremely capable, it's extremely portable, too."
Price: 631.99 |
| "Apple MacBook Pro Core i5 2.6 13 Retina (Mid 2014) 8GB 128GB" |
| "Incredibly powerful. By design.When we designed the MacBook Pro with Retina display, we started with a blank slate. That gave us the freedom to imagine something radical, something entirely different. A notebook so thin, so light and so powerful. A notebook designed for the future, but ready to use today."
Price: 579.99 |
| "Apple Macbook Pro i5 13"" 3.1GHz (Touch/Mid 2017) 8GB Space G 512GB Space Gray" |
| "The inside story. And the outside story, too.With its durable unibody enclosure, LED-backlit display, and Multi-Touch trackpad, MacBook Pro looks beautiful. And works beautifully.Strength. Lightness. Beauty. Seamlessly integrated.MacBook Pro is machined from a single piece of aluminum, an engineering breakthrough that replaced many parts with just one. It's called the unibody. And the first time you pick up a MacBook Pro you'll notice the difference it makes. The entire enclosure is thinner and lighter than other notebooks. It looks polished and refined. And it feels strong and durable - perfect for life inside (and outside) your briefcase or backpack."
Price: 1049.99 |
| "Apple MacBook Pro Core i5 2.5 13 (Mid 2012) 8GB 128GB 128ssdGB" |
| "The inside story. And the outside story, too.With its durable unibody enclosure, LED-backlit display, and Multi-Touch trackpad, MacBook Pro looks beautiful. And works beautifully.Strength. Lightness. Beauty. Seamlessly integrated.MacBook Pro is machined from a single piece of aluminum, an engineering breakthrough that replaced many parts with just one. It's called the unibody. And the first time you pick up a MacBook Pro you'll notice the difference it makes. The entire enclosure is thinner and lighter than other notebooks. It looks polished and refined. And it feels strong and durable - perfect for life inside (and outside) your briefcase or backpack."
Price: 409.99 |
| "Apple MacBook Pro Core i7 2.8 15 Retina (Mid-2014) (DG) 16GB 1TB 1TBSSD" |
| "Incredibly powerful. By design.When we designed the MacBook Pro with Retina display, we started with a blank slate. That gave us the freedom to imagine something radical, something entirely different. A notebook so thin, so light and so powerful. A notebook designed for the future, but ready to use today."
Price: 1149.99 |
| "Apple Macbook Air Core i5 13"" 1.8GHz (2017) 8GB 128GB NULL" |
| "MacBook AirMake big things happen. All day long.MacBook Air lasts up to an incredible 12 hours between charges. So from your morning coffee till your evening commute, you can work unplugged. When it's time to kick back and relax, you can get up to 12 hours of iTunes movie playback. And with up to 30 days of standby time, you can go away for weeks and pick up right where you left off.Thin. Light. Powerful.And ready for anything.Whatever the task, fifth-generation Intel Core i5 and i7 processors with Intel HD Graphics 6000 are up to it. From editing photos to browsing the web, everything happens ultrafast. And all that power is encased in an incredibly thin 0.68-inch unibody design that weighs only 2.96 pounds.802.11ac Wi-Fi.Effortless wireless.Instantly connect to an 802.11ac base station - including AirPort Extreme or AirPort Time Capsule - and experience wireless performance up to 3x faster than the previous Wi-Fi generation. 802.11ac also delivers expanded range, so you can work more freely than ever.All systems go with SSD storage.The SSD storage in MacBook Air is up to 17x faster than a 5400-rpm notebook hard drive. So everything you do is snappy and responsive. MacBook Air even wakes up fast, thanks to SSD storage and fifth-generation Intel Core processors.macOSmacOS is the operating system that powers everything you do on a Mac. macOS Sierra introduces Siri to Mac - along with new ways to enjoy your photos, shop more securely online, and work more seamlessly between devices."
Price: 639.99 |
| "Apple iMac Core i5 3.5 27-inch (5K Ret)(Mid 2017) 8GB 1TB" |
| "The vision is brighter than ever.A desktop experience that draws you in and keeps you there. This is the idea behind today's iMac. And now that idea is more powerful than ever. The new iMac is packed with all-new processors, the latest graphics technologies, innovative storage, and higher-bandwidth connectivity. And it all comes to life on the brightest and most colorful Retina display iMac has ever seen. So you get an even more immersive experience - and a scintillating new way to take it all in.PerformanceThink fast. We did.Performance boosts across the board.Faster and more powerful than ever, iMac is now equipped with seventh-generation Intel Core i5 and i7 processors and the latest high-performance graphics. Storage kicks into high gear as well, with the speedy and spacious Fusion Drive now available in standard configurations of both the 27-inch and 21.5-inch Retina models. So you can do everything you love to do on iMac. All at maximum velocity.Graphics that render you speechless.iMac features powerful new Radeon Pro 500 series graphics that make a spectacle of everything you see. The 27-inch iMac with Retina 5K display is loaded with up to 8GB of dedicated VRAM. And the 21.5-inch iMac with Retina 4K display ignites with up to 4GB. Both deliver visual effects and 3D graphics that exhibit raw power in its most polished form. On top of that, you get advanced video editing capabilities. Now you can edit multicam projects in Final Cut Pro X with up to five streams of full-resolution 4K video.Accelerate your every move.An all-new seventh-generation Intel Core processor in every iMac. It's more speed than iMac has ever reached before - taking the 27-inch model up to 4.2GHz, and the 21.5-inch model up to 3.6GHz. And Turbo Boost gives you even more power when you're using processor-intensive applications like Logic Pro or Final Cut Pro. It all takes place behind the scenes, but you'll see the difference in so many ways."
Price: 1299.99 |
| "Apple Macbook Core M3 12"" 1.2GHz (Mid 2017) 8GB 256GB Space Gray" |
| "Light. Years ahead.The goal with MacBook was to do the impossible: engineer a full-size experience into the thinnest, lightest Mac notebook yet. And not only is it compact - it's more powerful than ever. The new MacBook delivers up to 20 percent faster performance with new seventh-generation Intel Core m3, i5, and i7 processors, and up to 50 percent faster SSD storage."
Price: 809.99 |
| "Apple MacBook Air Core i5 1.7 11 (Mid 2012) 4GB 64GB" |
| "The more you learn about it, the more beautiful it becomes.Sure, MacBook Air is unbelievably thin and light. But we also designed it to be powerful, capable, durable, and enjoyable to use, with enough battery life to get you through the day. That's the difference between a notebook that's simply thin and light and one that's so much more.Thin, light, durable. Thank you, flash storage.Even at less than an inch thin, MacBook Air sets a pretty high standard - by making flash storage standard. Flash chips are very compact, allowing MacBook Air to be incredibly thin and light. Flash is also solid state, meaning there are no moving parts. Which makes it reliable, durable, and quiet. And it takes up much less space - about 90 percent less, in fact. That creates room for other important things, like a bigger battery. So you have a notebook that weighs almost nothing and runs for hours on a single charge. That's mobility mastered."
Price: 309.99 |
| "Apple Macbook Pro Core i5 13"" 2.3GHz (Mid 2017) 8GB Space Gr 256GB Space Gray" |
| "Incredibly powerful. By design.When we designed MacBook Pro with Retina display, we started with a blank slate. That gave us the freedom to imagine something radical, something entirely different. A notebook so thin, so light, and so powerful it's like nothing you've ever seen before. A notebook designed for the future, but ready to use today.Less has never been more.It may be incredibly thin and light, but MacBook Pro with Retina display is also incredibly powerful. To achieve all that in a single design required relentless focus and a willingness to make bold decisions. Every millimeter was designed, engineered, built, and assembled to the most exacting performance standards. Bulky legacy technologies like the spinning hard drive and optical disc drive were left behind in favor of newer, higher-performance technologies - PCIe-based flash storage, for example. Flash is not only much faster and more reliable than a traditional hard drive, it takes up 90 percent less space. Which is one of many reasons MacBook Pro isn't just extremely capable, it's extremely portable, too."
Price: 1104.99 |
| "Apple MacBook Air Core i5 1.6 13 (Early 2015) 8GB 128GB" |
| "The deeper you look, the more beautiful it becomes.Sure, MacBook Air is unbelievably thin and light. But we also designed it to be powerful, capable, durable, and enjoyable to use. With enough battery life to get you through the day. That's the difference between a notebook that's simply thin and light and one that's so much more.See your QWERTY in lights.Anyone can try to make a notebook that's thin and light. Success comes in doing it without cutting corners. That's why MacBook Air features a full-size keyboard that's just as comfortable to type on as a desktop keyboard. And the keyboard is backlit, so you can type in low-light conditions with ease. A built-in sensor detects changes in the ambient lighting and adjusts the keyboard and display brightness automatically, giving you the perfect illumination in any environment."
Price: 499.99 |
| "Apple MacBook Pro Core i5 2.4 13 (Late 2013) 8GB 256GB" |
| "Incredibly powerful. By design.The all-new MacBook Pro started with a blank slate - without the constraints of legacy technology. That gave us the freedom to imagine something radical, something entirely different. A notebook so thin, so light, and so powerful. A notebook designed for the future, but ready to use today.Thin, light, and innovative beyond measure.It may be incredibly thin and light, but the all-new MacBook Pro is also incredibly powerful. To achieve all that in a single design required relentless focus and a willingness to make bold decisions. Every millimeter was designed, engineered, built, and assembled to the most exacting performance standards. Bulky legacy technologies like the spinning hard drive and optical disc drive were left behind in favor of newer, higher-performance technologies - all-flash storage, for example. It's much faster and far more reliable than a traditional hard drive. And it takes up 90 percent less space. Which is one of many reasons this MacBook Pro isn't just extremely capable, it's extremely portable, too."
Price: 479.99 |
| "Apple MacBook Pro Core i5 2.9 13 Retina (Early 2015) 8gb 512GB" |
| "Incredibly powerful. By design.When we designed MacBook Pro with Retina display, we started with a blank slate. That gave us the freedom to imagine something radical, something entirely different. A notebook so thin, so light, and so powerful it's like nothing you've ever seen before. A notebook designed for the future, but ready to use today.Less has never been more.It may be incredibly thin and light, but MacBook Pro with Retina display is also incredibly powerful. To achieve all that in a single design required relentless focus and a willingness to make bold decisions. Every millimeter was designed, engineered, built, and assembled to the most exacting performance standards. Bulky legacy technologies like the spinning hard drive and optical disc drive were left behind in favor of newer, higher-performance technologies - PCIe-based flash storage, for example. Flash is not only much faster and more reliable than a traditional hard drive, it takes up 90 percent less space. Which is one of many reasons MacBook Pro isn't just extremely capable, it's extremely portable, too."
Price: 709.99 |
| "Apple MacBook Air Core i7 1.7 13 (Early 2014) 8GB 128GB SSD 128ssdGB" |
| "Punches way above its weight.Mac mini features fourth-generation Intel Core processors, faster integrated graphics, Thunderbolt 2, next-generation Wi-Fi, and plenty of ports. Everything you expect from a Mac. And more.Intel Iris Graphics and HD Graphics 5000.Every pixel comes alive.Intel Iris Graphics and Intel HD Graphics 5000 deliver up to 90 percent more pixel-pushing performance than the previous generation of integrated graphics. So the video you watch and the games you play are smoother and more responsive. Flipping through photo albums is a breeze. And now you've got all the power you need to edit your HD video into a film worthy of a red carpet premiere."
Price: 459.99 |
| "Apple MacBook Pro Core i7 2.6 15 Retina (Late 2013) (DG) 16GB 1TB" |
| "Incredibly powerful. By design.When we designed the MacBook Pro with Retina display, we started with a blank slate. That gave us the freedom to imagine something radical, something entirely different. A notebook so thin, so light and so powerful. A notebook designed for the future, but ready to use today."
Price: 769.99 |
| "Apple MacBook Air Core i5 1.6 13 (Early 2015) 8GB 128GB" |
| "The deeper you look, the more beautiful it becomes.Sure, MacBook Air is unbelievably thin and light. But we also designed it to be powerful, capable, durable, and enjoyable to use. With enough battery life to get you through the day. That's the difference between a notebook that's simply thin and light and one that's so much more.See your QWERTY in lights.Anyone can try to make a notebook that's thin and light. Success comes in doing it without cutting corners. That's why MacBook Air features a full-size keyboard that's just as comfortable to type on as a desktop keyboard. And the keyboard is backlit, so you can type in low-light conditions with ease. A built-in sensor detects changes in the ambient lighting and adjusts the keyboard and display brightness automatically, giving you the perfect illumination in any environment."
Price: 439.99 |
| "Apple MacBook Pro Core i5 2.4 13 Retina (Late 2013) 8GB 128GB" |
| "Incredibly powerful. By design.The all-new MacBook Pro started with a blank slate - without the constraints of legacy technology. That gave us the freedom to imagine something radical, something entirely different. A notebook so thin, so light, and so powerful. A notebook designed for the future, but ready to use today.Thin, light, and innovative beyond measure.It may be incredibly thin and light, but the all-new MacBook Pro is also incredibly powerful. To achieve all that in a single design required relentless focus and a willingness to make bold decisions. Every millimeter was designed, engineered, built, and assembled to the most exacting performance standards. Bulky legacy technologies like the spinning hard drive and optical disc drive were left behind in favor of newer, higher-performance technologies - all-flash storage, for example. It's much faster and far more reliable than a traditional hard drive. And it takes up 90 percent less space. Which is one of many reasons this MacBook Pro isn't just extremely capable, it's extremely portable, too."
Price: 399.99 |
| "Apple MacBook Pro Core i7 3.1 13 Retina (Early 2015) 16GB 128GB" |
| "Incredibly powerful. By design.When we designed MacBook Pro with Retina display, we started with a blank slate. That gave us the freedom to imagine something radical, something entirely different. A notebook so thin, so light, and so powerful it's like nothing you've ever seen before. A notebook designed for the future, but ready to use today.Less has never been more.It may be incredibly thin and light, but MacBook Pro with Retina display is also incredibly powerful. To achieve all that in a single design required relentless focus and a willingness to make bold decisions. Every millimeter was designed, engineered, built, and assembled to the most exacting performance standards. Bulky legacy technologies like the spinning hard drive and optical disc drive were left behind in favor of newer, higher-performance technologies - PCIe-based flash storage, for example. Flash is not only much faster and more reliable than a traditional hard drive, it takes up 90 percent less space. Which is one of many reasons MacBook Pro isn't just extremely capable, it's extremely portable, too."
Price: 789.99 |
| "Apple Macbook Core M3 12"" 1.1GHz (Early 2016) 8GB 256GB Gold" |
| "Pure invention.We designed MacBook to be not only thinner and lighter, but more functional and intuitive than ever before. To do that, we couldn't just shave a millimetre here, a gram there. So we started from scratch, reinventing each essential element as part of a singular, deceptively simple design. It's everything there is to love about Mac. In its purest form ever.A keyboard reimagined from A to Z.From the beginning, our goal was to design a full, uncompromising Mac experience. And a full-size keyboard is an essential part of that. In order to fit a full-size keyboard in the incredibly thin MacBook, we designed the keyboard from the ground up. Each component has been rethought, from the underlying mechanism to the curvature of the surface of each key to the distinctive new typeface. The result is a keyboard dramatically thinner than its predecessor. Now when your finger strikes the key, it goes down and bounces back with a crisp, consistent motion that makes typing with precision a breeze.Butterfly mechanismTraditional keyboards use a scissor mechanism, which tends to wobble around the edges. This creates a lack of precision when you strike anywhere except the centre of the key. We needed to reduce key wobbling for a keyboard this thin; otherwise, striking a key off-centre could result in the keycap hitting bottom before a keystroke registers. So we designed a unique butterfly mechanism, which is wider than the scissor mechanism and has a single assembly made from a stiffer material - allowing for a more stable, responsive key that takes up less vertical space. This innovative design improves stability, uniformity and control - no matter where you press on the key."
Price: 579.99 |
| "Apple MacBook M 1.2 12 (Uni)(Early 2015) 8 GB 512 GB 512ssdGB Space Gray" |
| "Pure invention.We designed the new MacBook to be not only thinner and lighter, but more functional and intuitive than ever before. To do that, we couldn't just shave a millimetre here, a gram there. So we started from scratch, reinventing each essential element as part of a singular, deceptively simple design. It's everything there is to love about Mac. In its purest form ever.A keyboard reimagined from A to Z.From the beginning, our goal was to design a full, uncompromising Mac experience. And a full-size keyboard is an essential part of that. In order to fit a full-size keyboard in the incredibly thin MacBook, we designed the keyboard from the ground up. Each component has been rethought specifically for the new MacBook, from the underlying mechanism to the curvature of the surface of each key to the distinctive new typeface. The result is a keyboard dramatically thinner than its predecessor. Now when your finger strikes the key, it goes down and bounces back with a crisp, consistent motion that makes typing with precision a breeze.Butterfly mechanismTraditional keyboards use a scissor mechanism, which tends to wobble around the edges. This creates a lack of precision when you strike anywhere except the centre of the key. We needed to reduce key wobbling for a keyboard this thin; otherwise, striking a key off-centre could result in the keycap hitting bottom before a keystroke registers. So we designed an entirely new butterfly mechanism, which is wider than the scissor mechanism and has a single assembly made from a stiffer material - allowing for a more stable, responsive key that takes up less vertical space. This innovative design improves stability, uniformity and control - no matter where you press on the key.Key designThe redesigned keys on the new MacBook feature a larger surface area, a thinner construction and a deeper curvature, creating a more defined space for your fingertip to naturally find and press the keys. These refinements may be subtle, but the feel is distinct and intuitive. Combined with the butterfly mechanism, this new design allows for much greater control when typing.Precision backlightingWhen we set out to design an incredibly thin keyboard, one of the first things we considered was how to backlight the keys in a way that took up less space while delivering an even cleaner and more refined look and feel. To do that, we removed the row of LEDs and the light guide panel that distributed light throughout the keyboard and instead placed an individual LED under each key. These LEDs are calibrated for uniform brightness, so every key and character looks clear and sharp with minimal light around the keycap. All while being engineered for as much energy efficiency as possible.3 million pixels.0.88 millimetres. Razor sharp.The 12-inch Retina display on the new MacBook isn't just picture perfect - it's also paper thin. In fact, at just 0.88 millimetres, it's the thinnest Retina display ever on a Mac. A specially developed automated manufacturing process forms the impossibly thin edge-to-edge glass that's only 0.5 millimetres thick. And we reduced the space between display components for a tighter, more integrated design.To deliver the gorgeous Retina experience on the sleek new MacBook, we had to innovate on every level, right down to the pixel. So we redesigned the pixels to create a larger aperture, allowing more light to pass through. This enabled us to use LED backlighting that's 30 per cent more energy efficient than the Retina display on any other Mac notebook, yet still achieve the same level of vivid brightness."
Price: 599.99 |
| "Apple MacBook Air Core i7 1.7 13 (Mid-2013) 8GB 256GB SSD 256ssdGB" |
| "The more you learn about it, the more beautiful it becomes.Sure, MacBook Air is unbelievably thin and light. But we also designed it to be powerful, capable, durable, and enjoyable to use, with enough battery life to get you through the day. That's the difference between a notebook that's simply thin and light and one that's so much more.Thin, light, durable. Thank you, flash storage.Even at less than an inch thin, MacBook Air sets a pretty high standard - by making flash storage standard. Flash chips are very compact, allowing MacBook Air to be incredibly thin and light. Flash is also solid state, meaning there are no moving parts. Which makes it reliable, durable, and quiet. And it takes up much less space - about 90 percent less, in fact. That creates room for other important things, like a bigger battery. So you have a notebook that weighs almost nothing and runs for hours on a single charge. That's mobility mastered."
Price: 409.99 |
| "Apple MacBook Pro Core i5 2.9 13 Retina (Early 2015) 8gb 256GB" |
| "Incredibly powerful. By design.When we designed MacBook Pro with Retina display, we started with a blank slate. That gave us the freedom to imagine something radical, something entirely different. A notebook so thin, so light, and so powerful it's like nothing you've ever seen before. A notebook designed for the future, but ready to use today.Less has never been more.It may be incredibly thin and light, but MacBook Pro with Retina display is also incredibly powerful. To achieve all that in a single design required relentless focus and a willingness to make bold decisions. Every millimeter was designed, engineered, built, and assembled to the most exacting performance standards. Bulky legacy technologies like the spinning hard drive and optical disc drive were left behind in favor of newer, higher-performance technologies - PCIe-based flash storage, for example. Flash is not only much faster and more reliable than a traditional hard drive, it takes up 90 percent less space. Which is one of many reasons MacBook Pro isn't just extremely capable, it's extremely portable, too."
Price: 619.99 |
| "Apple MacBook Pro Core i7 3.1 13 Retina (Early 2015) 16GB 256Gb" |
| "Incredibly powerful. By design.When we designed MacBook Pro with Retina display, we started with a blank slate. That gave us the freedom to imagine something radical, something entirely different. A notebook so thin, so light, and so powerful it's like nothing you've ever seen before. A notebook designed for the future, but ready to use today.Less has never been more.It may be incredibly thin and light, but MacBook Pro with Retina display is also incredibly powerful. To achieve all that in a single design required relentless focus and a willingness to make bold decisions. Every millimeter was designed, engineered, built, and assembled to the most exacting performance standards. Bulky legacy technologies like the spinning hard drive and optical disc drive were left behind in favor of newer, higher-performance technologies - PCIe-based flash storage, for example. Flash is not only much faster and more reliable than a traditional hard drive, it takes up 90 percent less space. Which is one of many reasons MacBook Pro isn't just extremely capable, it's extremely portable, too."
Price: 869.99 |
| "Apple Mac mini Core i7 2.3 (Late 2012) 4GB HDD 1TB" |
| "A real overachiever.Mac mini features third-generation Intel Core processors, faster integrated graphics, Thunderbolt, and plenty of ports. Expect big things."
Price: 469.99 |
| "Apple MacBook Pro Core i7 2.2 15 Retina (Mid 2015) (IG) 16GB 512GB" |
| "Incredibly powerful. By design.When we designed MacBook Pro with Retina display, we started with a blank slate. That gave us the freedom to imagine something radical, something entirely different. A notebook so thin, so light, and so powerful it's like nothing you've ever seen before. A notebook designed for the future, but ready to use today.Less has never been more.It may be incredibly thin and light, but MacBook Pro with Retina display is also incredibly powerful. To achieve all that in a single design required relentless focus and a willingness to make bold decisions. Every millimeter was designed, engineered, built, and assembled to the most exacting performance standards. Bulky legacy technologies like the spinning hard drive and optical disc drive were left behind in favor of newer, higher-performance technologies - PCIe-based flash storage, for example. Flash is not only much faster and more reliable than a traditional hard drive, it takes up 90 percent less space. Which is one of many reasons MacBook Pro isn't just extremely capable, it's extremely portable, too."
Price: 1149.99 |
| "Apple MacBook Air Core i7 1.7 13 (Mid-2013) 8GB 256GB SSD 256ssdGB" |
| "The more you learn about it, the more beautiful it becomes.Sure, MacBook Air is unbelievably thin and light. But we also designed it to be powerful, capable, durable, and enjoyable to use, with enough battery life to get you through the day. That's the difference between a notebook that's simply thin and light and one that's so much more.Thin, light, durable. Thank you, flash storage.Even at less than an inch thin, MacBook Air sets a pretty high standard - by making flash storage standard. Flash chips are very compact, allowing MacBook Air to be incredibly thin and light. Flash is also solid state, meaning there are no moving parts. Which makes it reliable, durable, and quiet. And it takes up much less space - about 90 percent less, in fact. That creates room for other important things, like a bigger battery. So you have a notebook that weighs almost nothing and runs for hours on a single charge. That's mobility mastered."
Price: 449.99 |
| "Apple Macbook Core M3 12"" 1.1GHz (Early 2016) 8GB 256GB Space Gray" |
| "Pure invention.We designed MacBook to be not only thinner and lighter, but more functional and intuitive than ever before. To do that, we couldn't just shave a millimetre here, a gram there. So we started from scratch, reinventing each essential element as part of a singular, deceptively simple design. It's everything there is to love about Mac. In its purest form ever.A keyboard reimagined from A to Z.From the beginning, our goal was to design a full, uncompromising Mac experience. And a full-size keyboard is an essential part of that. In order to fit a full-size keyboard in the incredibly thin MacBook, we designed the keyboard from the ground up. Each component has been rethought, from the underlying mechanism to the curvature of the surface of each key to the distinctive new typeface. The result is a keyboard dramatically thinner than its predecessor. Now when your finger strikes the key, it goes down and bounces back with a crisp, consistent motion that makes typing with precision a breeze.Butterfly mechanismTraditional keyboards use a scissor mechanism, which tends to wobble around the edges. This creates a lack of precision when you strike anywhere except the centre of the key. We needed to reduce key wobbling for a keyboard this thin; otherwise, striking a key off-centre could result in the keycap hitting bottom before a keystroke registers. So we designed a unique butterfly mechanism, which is wider than the scissor mechanism and has a single assembly made from a stiffer material - allowing for a more stable, responsive key that takes up less vertical space. This innovative design improves stability, uniformity and control - no matter where you press on the key."
Price: 609.99 |
| "Apple Macbook Pro Core i5 13"" 2.0Ghz (Late 2016) 8GB Gray 256GB Space Gray" |
| "Incredibly powerful. By design.The all-new MacBook Pro started with a blank slate - without the constraints of legacy technology. That gave us the freedom to imagine something radical, something entirely different. A notebook so thin, so light, and so powerful. A notebook designed for the future, but ready to use today.Thin, light, and innovative beyond measure.It may be incredibly thin and light, but the all-new MacBook Pro is also incredibly powerful. To achieve all that in a single design required relentless focus and a willingness to make bold decisions. Every millimeter was designed, engineered, built, and assembled to the most exacting performance standards. Bulky legacy technologies like the spinning hard drive and optical disc drive were left behind in favor of newer, higher-performance technologies - all-flash storage, for example. It's much faster and far more reliable than a traditional hard drive. And it takes up 90 percent less space. Which is one of many reasons this MacBook Pro isn't just extremely capable, it's extremely portable, too."
Price: 799.99 |
| "Apple MacBook Air Core i5 1.6 13 (Early 2015) 4GB 256GB" |
| "The deeper you look, the more beautiful it becomes.Sure, MacBook Air is unbelievably thin and light. But we also designed it to be powerful, capable, durable, and enjoyable to use. With enough battery life to get you through the day. That's the difference between a notebook that's simply thin and light and one that's so much more.See your QWERTY in lights.Anyone can try to make a notebook that's thin and light. Success comes in doing it without cutting corners. That's why MacBook Air features a full-size keyboard that's just as comfortable to type on as a desktop keyboard. And the keyboard is backlit, so you can type in low-light conditions with ease. A built-in sensor detects changes in the ambient lighting and adjusts the keyboard and display brightness automatically, giving you the perfect illumination in any environment."
Price: 489.99 |
| "Apple MacBook Air Core i7 1.7 13 (Mid-2013) 4GB 128GB SSD 128ssdGB" |
| "The more you learn about it, the more beautiful it becomes.Sure, MacBook Air is unbelievably thin and light. But we also designed it to be powerful, capable, durable, and enjoyable to use, with enough battery life to get you through the day. That's the difference between a notebook that's simply thin and light and one that's so much more.Thin, light, durable. Thank you, flash storage.Even at less than an inch thin, MacBook Air sets a pretty high standard - by making flash storage standard. Flash chips are very compact, allowing MacBook Air to be incredibly thin and light. Flash is also solid state, meaning there are no moving parts. Which makes it reliable, durable, and quiet. And it takes up much less space - about 90 percent less, in fact. That creates room for other important things, like a bigger battery. So you have a notebook that weighs almost nothing and runs for hours on a single charge. That's mobility mastered."
Price: 316.99 |
