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"UOMA Beauty Badass Icon Concentrated Matte Lipstick 3.5ml (Various Shades) - Funmilayo"
"Create the perfect pout with the UOMA Beauty Badass Icon Concentrated Matte Lipstick. Rich in colour and highly pigmented, this lippy promises huge colour payoff with a single swipe, helping you to make a statement. Thanks to the lightweight texture, the formula is comfortable to wear. Smooth and creamy, the lipstick glides onto the skin, drying for a matte finish. As if that wasn’t enough, the formula is infused with skin-friendly ingredients to ensure your pout doesn’t dry out. Wild Mango Butter nurtures and nourishes the skin, transforming lips from dry and damaged to smooth and silky. Providing long-lasting hydration, this ingredient lets you enjoy the matte look without the drying effect. Free from parabens, talc and fragrance. Cruelty-free."
Price: 28.6

"UOMA Beauty Badass Icon Concentrated Matte Lipstick 3.5ml (Various Shades) - Eartha"
"Create the perfect pout with the UOMA Beauty Badass Icon Concentrated Matte Lipstick. Rich in colour and highly pigmented, this lippy promises huge colour payoff with a single swipe, helping you to make a statement. Thanks to the lightweight texture, the formula is comfortable to wear. Smooth and creamy, the lipstick glides onto the skin, drying for a matte finish. As if that wasn’t enough, the formula is infused with skin-friendly ingredients to ensure your pout doesn’t dry out. Wild Mango Butter nurtures and nourishes the skin, transforming lips from dry and damaged to smooth and silky. Providing long-lasting hydration, this ingredient lets you enjoy the matte look without the drying effect. Free from parabens, talc and fragrance. Cruelty-free."
Price: 28.6

"UOMA Beauty Badass Icon Concentrated Matte Lipstick 3.5ml (Various Shades) - Nina"
"Create the perfect pout with the UOMA Beauty Badass Icon Concentrated Matte Lipstick. Rich in colour and highly pigmented, this lippy promises huge colour payoff with a single swipe, helping you to make a statement. Thanks to the lightweight texture, the formula is comfortable to wear. Smooth and creamy, the lipstick glides onto the skin, drying for a matte finish. As if that wasn’t enough, the formula is infused with skin-friendly ingredients to ensure your pout doesn’t dry out. Wild Mango Butter nurtures and nourishes the skin, transforming lips from dry and damaged to smooth and silky. Providing long-lasting hydration, this ingredient lets you enjoy the matte look without the drying effect. Free from parabens, talc and fragrance. Cruelty-free."
Price: 28.6

"UOMA Beauty Badass Icon Concentrated Matte Lipstick 3.5ml (Various Shades) - Angela"
"Create the perfect pout with the UOMA Beauty Badass Icon Concentrated Matte Lipstick. Rich in colour and highly pigmented, this lippy promises huge colour payoff with a single swipe, helping you to make a statement. Thanks to the lightweight texture, the formula is comfortable to wear. Smooth and creamy, the lipstick glides onto the skin, drying for a matte finish. As if that wasn’t enough, the formula is infused with skin-friendly ingredients to ensure your pout doesn’t dry out. Wild Mango Butter nurtures and nourishes the skin, transforming lips from dry and damaged to smooth and silky. Providing long-lasting hydration, this ingredient lets you enjoy the matte look without the drying effect. Free from parabens, talc and fragrance. Cruelty-free."
Price: 28.6

"UOMA Beauty Badass Icon Concentrated Matte Lipstick 3.5ml (Various Shades) - Tracy"
"Create the perfect pout with the UOMA Beauty Badass Icon Concentrated Matte Lipstick. Rich in colour and highly pigmented, this lippy promises huge colour payoff with a single swipe, helping you to make a statement. Thanks to the lightweight texture, the formula is comfortable to wear. Smooth and creamy, the lipstick glides onto the skin, drying for a matte finish. As if that wasn’t enough, the formula is infused with skin-friendly ingredients to ensure your pout doesn’t dry out. Wild Mango Butter nurtures and nourishes the skin, transforming lips from dry and damaged to smooth and silky. Providing long-lasting hydration, this ingredient lets you enjoy the matte look without the drying effect. Free from parabens, talc and fragrance. Cruelty-free."
Price: 28.6

"UOMA Beauty Badass Icon Concentrated Matte Lipstick 3.5ml (Various Shades) - Coretta"
"Create the perfect pout with the UOMA Beauty Badass Icon Concentrated Matte Lipstick. Rich in colour and highly pigmented, this lippy promises huge colour payoff with a single swipe, helping you to make a statement. Thanks to the lightweight texture, the formula is comfortable to wear. Smooth and creamy, the lipstick glides onto the skin, drying for a matte finish. As if that wasn’t enough, the formula is infused with skin-friendly ingredients to ensure your pout doesn’t dry out. Wild Mango Butter nurtures and nourishes the skin, transforming lips from dry and damaged to smooth and silky. Providing long-lasting hydration, this ingredient lets you enjoy the matte look without the drying effect. Free from parabens, talc and fragrance. Cruelty-free."
Price: 28.6

"UOMA Beauty Boss Gloss Pure Colour Lip Gloss 3ml (Various Shades) - Ambition"
"Impressive colour met with a generous dose of shine, the UOMA Beauty Boss Gloss Pure Colour Lip Gloss gives your pout an eye-catching pop of vibrancy. Boasting a long-wear finish that lasts just like a stain, the formula leaves your lips feeling soft, comfortable and cared for while looking their absolute best. Gliding across lips seamlessly, the gloss gives you a glass-like look that’s enviably dewy and kissable. Enriched with Lychee Fruit Extract, the formula ensures your lips stay silky and supple while offering a layer of protection against the sun’s damaging UV rays. It also forms a shield that helps to prevent additional damage from environmental aggressors, making this a multi-use product that looks after more than just your aesthetic. Designed not to be sticky, enjoy optimal levels of shine without the tacky residue."
Price: 26.0

"UOMA Beauty Boss Gloss Pure Colour Lip Gloss 3ml (Various Shades) - Zero Fk"
"Impressive colour met with a generous dose of shine, the UOMA Beauty Boss Gloss Pure Colour Lip Gloss gives your pout an eye-catching pop of vibrancy. Boasting a long-wear finish that lasts just like a stain, the formula leaves your lips feeling soft, comfortable and cared for while looking their absolute best. Gliding across lips seamlessly, the gloss gives you a glass-like look that’s enviably dewy and kissable. Enriched with Lychee Fruit Extract, the formula ensures your lips stay silky and supple while offering a layer of protection against the sun’s damaging UV rays. It also forms a shield that helps to prevent additional damage from environmental aggressors, making this a multi-use product that looks after more than just your aesthetic. Designed not to be sticky, enjoy optimal levels of shine without the tacky residue."
Price: 26.0

"UOMA Beauty Boss Gloss Pure Colour Lip Gloss 3ml (Various Shades) - Passion"
"Impressive colour met with a generous dose of shine, the UOMA Beauty Boss Gloss Pure Colour Lip Gloss gives your pout an eye-catching pop of vibrancy. Boasting a long-wear finish that lasts just like a stain, the formula leaves your lips feeling soft, comfortable and cared for while looking their absolute best. Gliding across lips seamlessly, the gloss gives you a glass-like look that’s enviably dewy and kissable. Enriched with Lychee Fruit Extract, the formula ensures your lips stay silky and supple while offering a layer of protection against the sun’s damaging UV rays. It also forms a shield that helps to prevent additional damage from environmental aggressors, making this a multi-use product that looks after more than just your aesthetic. Designed not to be sticky, enjoy optimal levels of shine without the tacky residue."
Price: 26.0

"UOMA Beauty Boss Gloss Pure Colour Lip Gloss 3ml (Various Shades) - Class"
"Impressive colour met with a generous dose of shine, the UOMA Beauty Boss Gloss Pure Colour Lip Gloss gives your pout an eye-catching pop of vibrancy. Boasting a long-wear finish that lasts just like a stain, the formula leaves your lips feeling soft, comfortable and cared for while looking their absolute best. Gliding across lips seamlessly, the gloss gives you a glass-like look that’s enviably dewy and kissable. Enriched with Lychee Fruit Extract, the formula ensures your lips stay silky and supple while offering a layer of protection against the sun’s damaging UV rays. It also forms a shield that helps to prevent additional damage from environmental aggressors, making this a multi-use product that looks after more than just your aesthetic. Designed not to be sticky, enjoy optimal levels of shine without the tacky residue."
Price: 26.0

"UOMA Beauty Boss Gloss Pure Colour Lip Gloss 3ml (Various Shades) - Sass"
"Impressive colour met with a generous dose of shine, the UOMA Beauty Boss Gloss Pure Colour Lip Gloss gives your pout an eye-catching pop of vibrancy. Boasting a long-wear finish that lasts just like a stain, the formula leaves your lips feeling soft, comfortable and cared for while looking their absolute best. Gliding across lips seamlessly, the gloss gives you a glass-like look that’s enviably dewy and kissable. Enriched with Lychee Fruit Extract, the formula ensures your lips stay silky and supple while offering a layer of protection against the sun’s damaging UV rays. It also forms a shield that helps to prevent additional damage from environmental aggressors, making this a multi-use product that looks after more than just your aesthetic. Designed not to be sticky, enjoy optimal levels of shine without the tacky residue."
Price: 26.0

"UOMA Beauty Boss Gloss Pure Colour Lip Gloss 3ml (Various Shades) - Rose"
"Impressive colour met with a generous dose of shine, the UOMA Beauty Boss Gloss Pure Colour Lip Gloss gives your pout an eye-catching pop of vibrancy. Boasting a long-wear finish that lasts just like a stain, the formula leaves your lips feeling soft, comfortable and cared for while looking their absolute best. Gliding across lips seamlessly, the gloss gives you a glass-like look that’s enviably dewy and kissable. Enriched with Lychee Fruit Extract, the formula ensures your lips stay silky and supple while offering a layer of protection against the sun’s damaging UV rays. It also forms a shield that helps to prevent additional damage from environmental aggressors, making this a multi-use product that looks after more than just your aesthetic. Designed not to be sticky, enjoy optimal levels of shine without the tacky residue."
Price: 26.0

"UOMA Beauty Boss Gloss Pure Colour Lip Gloss 3ml (Various Shades) - Cray Cray"
"Impressive colour met with a generous dose of shine, the UOMA Beauty Boss Gloss Pure Colour Lip Gloss gives your pout an eye-catching pop of vibrancy. Boasting a long-wear finish that lasts just like a stain, the formula leaves your lips feeling soft, comfortable and cared for while looking their absolute best. Gliding across lips seamlessly, the gloss gives you a glass-like look that’s enviably dewy and kissable. Enriched with Lychee Fruit Extract, the formula ensures your lips stay silky and supple while offering a layer of protection against the sun’s damaging UV rays. It also forms a shield that helps to prevent additional damage from environmental aggressors, making this a multi-use product that looks after more than just your aesthetic. Designed not to be sticky, enjoy optimal levels of shine without the tacky residue."
Price: 26.0

"UOMA Beauty Boss Gloss Pure Colour Lip Gloss 3ml (Various Shades) - No Stoppin"
"Impressive colour met with a generous dose of shine, the UOMA Beauty Boss Gloss Pure Colour Lip Gloss gives your pout an eye-catching pop of vibrancy. Boasting a long-wear finish that lasts just like a stain, the formula leaves your lips feeling soft, comfortable and cared for while looking their absolute best. Gliding across lips seamlessly, the gloss gives you a glass-like look that’s enviably dewy and kissable. Enriched with Lychee Fruit Extract, the formula ensures your lips stay silky and supple while offering a layer of protection against the sun’s damaging UV rays. It also forms a shield that helps to prevent additional damage from environmental aggressors, making this a multi-use product that looks after more than just your aesthetic. Designed not to be sticky, enjoy optimal levels of shine without the tacky residue."
Price: 26.0

"UOMA Beauty Black Magic Hypnotic Impact Metallic Lipstick 3ml (Various Shades) - Poise"
"Create a mesmerising and lustrous pout with the Uoma Beauty Black Magic Hypnotic Impact Metallic Lipstick. Rebellious, creative and inclusive, this innovative black-owned beauty brand is championing uncompromising diversity. Aiming to re-write the rules of beauty, the brand offers bold colour payoff with skin-loving formulations suitable for all skin tones. Leave them spellbound with this hypnotic, high octane and high impact metallic lipstick. Bold yet wearable, the shimmering formulation melts onto the lips, adorning your pout with an iridescent veil. Sparkling like loose glitter, the lipstick creates a multi-dimensional shine to catch the light and steal the show. The nourishing formulation is infused with Brazil Nut Oil to moisturise and nourish the lips with essential minerals and vitamins, offering comfortable wear to leave your lips feeling pillowy soft. Instantly transforming your look, this playful lipstick is all you need to take your makeup from daytime to dance floor."
Price: 31.3

"UOMA Beauty Black Magic Hypnotic Impact Metallic Lipstick 3ml (Various Shades) - Mother"
"Create a mesmerising and lustrous pout with the Uoma Beauty Black Magic Hypnotic Impact Metallic Lipstick. Rebellious, creative and inclusive, this innovative black-owned beauty brand is championing uncompromising diversity. Aiming to re-write the rules of beauty, the brand offers bold colour payoff with skin-loving formulations suitable for all skin tones. Leave them spellbound with this hypnotic, high octane and high impact metallic lipstick. Bold yet wearable, the shimmering formulation melts onto the lips, adorning your pout with an iridescent veil. Sparkling like loose glitter, the lipstick creates a multi-dimensional shine to catch the light and steal the show. The nourishing formulation is infused with Brazil Nut Oil to moisturise and nourish the lips with essential minerals and vitamins, offering comfortable wear to leave your lips feeling pillowy soft. Instantly transforming your look, this playful lipstick is all you need to take your makeup from daytime to dance floor."
Price: 31.3

"UOMA Beauty Black Magic Hypnotic Impact Metallic Lipstick 3ml (Various Shades) - Savage"
"Create a mesmerising and lustrous pout with the Uoma Beauty Black Magic Hypnotic Impact Metallic Lipstick. Rebellious, creative and inclusive, this innovative black-owned beauty brand is championing uncompromising diversity. Aiming to re-write the rules of beauty, the brand offers bold colour payoff with skin-loving formulations suitable for all skin tones. Leave them spellbound with this hypnotic, high octane and high impact metallic lipstick. Bold yet wearable, the shimmering formulation melts onto the lips, adorning your pout with an iridescent veil. Sparkling like loose glitter, the lipstick creates a multi-dimensional shine to catch the light and steal the show. The nourishing formulation is infused with Brazil Nut Oil to moisturise and nourish the lips with essential minerals and vitamins, offering comfortable wear to leave your lips feeling pillowy soft. Instantly transforming your look, this playful lipstick is all you need to take your makeup from daytime to dance floor."
Price: 31.3

"UOMA Beauty Black Magic Hypnotic Impact Metallic Lipstick 3ml (Various Shades) - On Fire"
"Create a mesmerising and lustrous pout with the Uoma Beauty Black Magic Hypnotic Impact Metallic Lipstick. Rebellious, creative and inclusive, this innovative black-owned beauty brand is championing uncompromising diversity. Aiming to re-write the rules of beauty, the brand offers bold colour payoff with skin-loving formulations suitable for all skin tones. Leave them spellbound with this hypnotic, high octane and high impact metallic lipstick. Bold yet wearable, the shimmering formulation melts onto the lips, adorning your pout with an iridescent veil. Sparkling like loose glitter, the lipstick creates a multi-dimensional shine to catch the light and steal the show. The nourishing formulation is infused with Brazil Nut Oil to moisturise and nourish the lips with essential minerals and vitamins, offering comfortable wear to leave your lips feeling pillowy soft. Instantly transforming your look, this playful lipstick is all you need to take your makeup from daytime to dance floor."
Price: 31.3

"UOMA Beauty Black Magic Hypnotic Impact Metallic Lipstick 3ml (Various Shades) - Lady of Gold"
"Create a mesmerising and lustrous pout with the Uoma Beauty Black Magic Hypnotic Impact Metallic Lipstick. Rebellious, creative and inclusive, this innovative black-owned beauty brand is championing uncompromising diversity. Aiming to re-write the rules of beauty, the brand offers bold colour payoff with skin-loving formulations suitable for all skin tones. Leave them spellbound with this hypnotic, high octane and high impact metallic lipstick. Bold yet wearable, the shimmering formulation melts onto the lips, adorning your pout with an iridescent veil. Sparkling like loose glitter, the lipstick creates a multi-dimensional shine to catch the light and steal the show. The nourishing formulation is infused with Brazil Nut Oil to moisturise and nourish the lips with essential minerals and vitamins, offering comfortable wear to leave your lips feeling pillowy soft. Instantly transforming your look, this playful lipstick is all you need to take your makeup from daytime to dance floor."
Price: 31.3

"UOMA Beauty Black Magic Hypnotic Impact Metallic Lipstick 3ml (Various Shades) - Bahia"
"Create a mesmerising and lustrous pout with the Uoma Beauty Black Magic Hypnotic Impact Metallic Lipstick. Rebellious, creative and inclusive, this innovative black-owned beauty brand is championing uncompromising diversity. Aiming to re-write the rules of beauty, the brand offers bold colour payoff with skin-loving formulations suitable for all skin tones. Leave them spellbound with this hypnotic, high octane and high impact metallic lipstick. Bold yet wearable, the shimmering formulation melts onto the lips, adorning your pout with an iridescent veil. Sparkling like loose glitter, the lipstick creates a multi-dimensional shine to catch the light and steal the show. The nourishing formulation is infused with Brazil Nut Oil to moisturise and nourish the lips with essential minerals and vitamins, offering comfortable wear to leave your lips feeling pillowy soft. Instantly transforming your look, this playful lipstick is all you need to take your makeup from daytime to dance floor."
Price: 31.3

"UOMA Beauty Black Magic Hypnotic Impact Metallic Lipstick 3ml (Various Shades) - Trinidad"
"Create a mesmerising and lustrous pout with the Uoma Beauty Black Magic Hypnotic Impact Metallic Lipstick. Rebellious, creative and inclusive, this innovative black-owned beauty brand is championing uncompromising diversity. Aiming to re-write the rules of beauty, the brand offers bold colour payoff with skin-loving formulations suitable for all skin tones. Leave them spellbound with this hypnotic, high octane and high impact metallic lipstick. Bold yet wearable, the shimmering formulation melts onto the lips, adorning your pout with an iridescent veil. Sparkling like loose glitter, the lipstick creates a multi-dimensional shine to catch the light and steal the show. The nourishing formulation is infused with Brazil Nut Oil to moisturise and nourish the lips with essential minerals and vitamins, offering comfortable wear to leave your lips feeling pillowy soft. Instantly transforming your look, this playful lipstick is all you need to take your makeup from daytime to dance floor."
Price: 31.3

"UOMA Beauty Say What Foundation 30ml (Various Shades) - White Pearl T1C"
"Create the illusion of flawless, poreless skin with the UOMA Beauty Say What?! Foundation. The brand, founded by makeup guru and Nigerian-born Sharon Chuter, strives to offer a wide variety of makeup to suit all skin tones, allowing everybody to feel confident and empowered. The uniquely-crafted foundation glides effortlessly across the skin, the lightweight texture allowing it to avoid sinking into fine lines or looking cakey. An ingenious identifier, known as the Fitzpatrick scale, is utilised in order to determine how different skin types react to the sun, which made it possible for UOMA to recognise six different skin categories. Thanks to this, the foundation range is highly inclusive and wearable, catering to the individual needs of different complexions to allow everybody to find their ‘Skin Kins’. For example, ‘White Pearl’, crafted for extremely pale skin, is infused with Microalgae to neutralise the look of redness and inflammation. ‘Black Pearl’, for very deep skin tones, is boosted with an enrichment of Tomato Extract, allowing it to assist with the look of dullness and to promote luminosity. Complete with a buildable formula that allows minimal to full coverage, the foundation dries to a photo-ready matte finish, offering the appearance of baby-smooth, radiant skin. Biomimicry Pigments allow the formula to attempt to replicate your complexion, encouraging a natural-looking, blurred aesthetic. The cruelty free status of the foundation allows you to be safe in the knowledge that you are being kind to the planet, while promoting a show-stopping, rejuvenated-looking base. Cruelty free."
Price: 39.3

"UOMA Beauty Say What Foundation 30ml (Various Shades) - White Pearl T1N"
"Create the illusion of flawless, poreless skin with the UOMA Beauty Say What?! Foundation. The brand, founded by makeup guru and Nigerian-born Sharon Chuter, strives to offer a wide variety of makeup to suit all skin tones, allowing everybody to feel confident and empowered. The uniquely-crafted foundation glides effortlessly across the skin, the lightweight texture allowing it to avoid sinking into fine lines or looking cakey. An ingenious identifier, known as the Fitzpatrick scale, is utilised in order to determine how different skin types react to the sun, which made it possible for UOMA to recognise six different skin categories. Thanks to this, the foundation range is highly inclusive and wearable, catering to the individual needs of different complexions to allow everybody to find their ‘Skin Kins’. For example, ‘White Pearl’, crafted for extremely pale skin, is infused with Microalgae to neutralise the look of redness and inflammation. ‘Black Pearl’, for very deep skin tones, is boosted with an enrichment of Tomato Extract, allowing it to assist with the look of dullness and to promote luminosity. Complete with a buildable formula that allows minimal to full coverage, the foundation dries to a photo-ready matte finish, offering the appearance of baby-smooth, radiant skin. Biomimicry Pigments allow the formula to attempt to replicate your complexion, encouraging a natural-looking, blurred aesthetic. The cruelty free status of the foundation allows you to be safe in the knowledge that you are being kind to the planet, while promoting a show-stopping, rejuvenated-looking base. Cruelty free."
Price: 39.3

"UOMA Beauty Say What Foundation 30ml (Various Shades) - White Pearl T1W"
"Create the illusion of flawless, poreless skin with the UOMA Beauty Say What?! Foundation. The brand, founded by makeup guru and Nigerian-born Sharon Chuter, strives to offer a wide variety of makeup to suit all skin tones, allowing everybody to feel confident and empowered. The uniquely-crafted foundation glides effortlessly across the skin, the lightweight texture allowing it to avoid sinking into fine lines or looking cakey. An ingenious identifier, known as the Fitzpatrick scale, is utilised in order to determine how different skin types react to the sun, which made it possible for UOMA to recognise six different skin categories. Thanks to this, the foundation range is highly inclusive and wearable, catering to the individual needs of different complexions to allow everybody to find their ‘Skin Kins’. For example, ‘White Pearl’, crafted for extremely pale skin, is infused with Microalgae to neutralise the look of redness and inflammation. ‘Black Pearl’, for very deep skin tones, is boosted with an enrichment of Tomato Extract, allowing it to assist with the look of dullness and to promote luminosity. Complete with a buildable formula that allows minimal to full coverage, the foundation dries to a photo-ready matte finish, offering the appearance of baby-smooth, radiant skin. Biomimicry Pigments allow the formula to attempt to replicate your complexion, encouraging a natural-looking, blurred aesthetic. The cruelty free status of the foundation allows you to be safe in the knowledge that you are being kind to the planet, while promoting a show-stopping, rejuvenated-looking base. Cruelty free."
Price: 39.3

"UOMA Beauty Say What Foundation 30ml (Various Shades) - White Pearl T2C"
"Create the illusion of flawless, poreless skin with the UOMA Beauty Say What?! Foundation. The brand, founded by makeup guru and Nigerian-born Sharon Chuter, strives to offer a wide variety of makeup to suit all skin tones, allowing everybody to feel confident and empowered. The uniquely-crafted foundation glides effortlessly across the skin, the lightweight texture allowing it to avoid sinking into fine lines or looking cakey. An ingenious identifier, known as the Fitzpatrick scale, is utilised in order to determine how different skin types react to the sun, which made it possible for UOMA to recognise six different skin categories. Thanks to this, the foundation range is highly inclusive and wearable, catering to the individual needs of different complexions to allow everybody to find their ‘Skin Kins’. For example, ‘White Pearl’, crafted for extremely pale skin, is infused with Microalgae to neutralise the look of redness and inflammation. ‘Black Pearl’, for very deep skin tones, is boosted with an enrichment of Tomato Extract, allowing it to assist with the look of dullness and to promote luminosity. Complete with a buildable formula that allows minimal to full coverage, the foundation dries to a photo-ready matte finish, offering the appearance of baby-smooth, radiant skin. Biomimicry Pigments allow the formula to attempt to replicate your complexion, encouraging a natural-looking, blurred aesthetic. The cruelty free status of the foundation allows you to be safe in the knowledge that you are being kind to the planet, while promoting a show-stopping, rejuvenated-looking base. Cruelty free."
Price: 39.3

"UOMA Beauty Say What Foundation 30ml (Various Shades) - White Pearl T2N"
"Create the illusion of flawless, poreless skin with the UOMA Beauty Say What?! Foundation. The brand, founded by makeup guru and Nigerian-born Sharon Chuter, strives to offer a wide variety of makeup to suit all skin tones, allowing everybody to feel confident and empowered. The uniquely-crafted foundation glides effortlessly across the skin, the lightweight texture allowing it to avoid sinking into fine lines or looking cakey. An ingenious identifier, known as the Fitzpatrick scale, is utilised in order to determine how different skin types react to the sun, which made it possible for UOMA to recognise six different skin categories. Thanks to this, the foundation range is highly inclusive and wearable, catering to the individual needs of different complexions to allow everybody to find their ‘Skin Kins’. For example, ‘White Pearl’, crafted for extremely pale skin, is infused with Microalgae to neutralise the look of redness and inflammation. ‘Black Pearl’, for very deep skin tones, is boosted with an enrichment of Tomato Extract, allowing it to assist with the look of dullness and to promote luminosity. Complete with a buildable formula that allows minimal to full coverage, the foundation dries to a photo-ready matte finish, offering the appearance of baby-smooth, radiant skin. Biomimicry Pigments allow the formula to attempt to replicate your complexion, encouraging a natural-looking, blurred aesthetic. The cruelty free status of the foundation allows you to be safe in the knowledge that you are being kind to the planet, while promoting a show-stopping, rejuvenated-looking base. Cruelty free."
Price: 39.3

"UOMA Beauty Say What Foundation 30ml (Various Shades) - White Pearl T2W"
"Create the illusion of flawless, poreless skin with the UOMA Beauty Say What?! Foundation. The brand, founded by makeup guru and Nigerian-born Sharon Chuter, strives to offer a wide variety of makeup to suit all skin tones, allowing everybody to feel confident and empowered. The uniquely-crafted foundation glides effortlessly across the skin, the lightweight texture allowing it to avoid sinking into fine lines or looking cakey. An ingenious identifier, known as the Fitzpatrick scale, is utilised in order to determine how different skin types react to the sun, which made it possible for UOMA to recognise six different skin categories. Thanks to this, the foundation range is highly inclusive and wearable, catering to the individual needs of different complexions to allow everybody to find their ‘Skin Kins’. For example, ‘White Pearl’, crafted for extremely pale skin, is infused with Microalgae to neutralise the look of redness and inflammation. ‘Black Pearl’, for very deep skin tones, is boosted with an enrichment of Tomato Extract, allowing it to assist with the look of dullness and to promote luminosity. Complete with a buildable formula that allows minimal to full coverage, the foundation dries to a photo-ready matte finish, offering the appearance of baby-smooth, radiant skin. Biomimicry Pigments allow the formula to attempt to replicate your complexion, encouraging a natural-looking, blurred aesthetic. The cruelty free status of the foundation allows you to be safe in the knowledge that you are being kind to the planet, while promoting a show-stopping, rejuvenated-looking base. Cruelty free."
Price: 39.3

"UOMA Beauty Say What Foundation 30ml (Various Shades) - Fair Lady T1C"
"Create the illusion of flawless, poreless skin with the UOMA Beauty Say What?! Foundation. The brand, founded by makeup guru and Nigerian-born Sharon Chuter, strives to offer a wide variety of makeup to suit all skin tones, allowing everybody to feel confident and empowered. The uniquely-crafted foundation glides effortlessly across the skin, the lightweight texture allowing it to avoid sinking into fine lines or looking cakey. An ingenious identifier, known as the Fitzpatrick scale, is utilised in order to determine how different skin types react to the sun, which made it possible for UOMA to recognise six different skin categories. Thanks to this, the foundation range is highly inclusive and wearable, catering to the individual needs of different complexions to allow everybody to find their ‘Skin Kins’. For example, ‘White Pearl’, crafted for extremely pale skin, is infused with Microalgae to neutralise the look of redness and inflammation. ‘Black Pearl’, for very deep skin tones, is boosted with an enrichment of Tomato Extract, allowing it to assist with the look of dullness and to promote luminosity. Complete with a buildable formula that allows minimal to full coverage, the foundation dries to a photo-ready matte finish, offering the appearance of baby-smooth, radiant skin. Biomimicry Pigments allow the formula to attempt to replicate your complexion, encouraging a natural-looking, blurred aesthetic. The cruelty free status of the foundation allows you to be safe in the knowledge that you are being kind to the planet, while promoting a show-stopping, rejuvenated-looking base. Cruelty free."
Price: 39.3

"UOMA Beauty Say What Foundation 30ml (Various Shades) - Fair Lady T1N"
"Create the illusion of flawless, poreless skin with the UOMA Beauty Say What?! Foundation. The brand, founded by makeup guru and Nigerian-born Sharon Chuter, strives to offer a wide variety of makeup to suit all skin tones, allowing everybody to feel confident and empowered. The uniquely-crafted foundation glides effortlessly across the skin, the lightweight texture allowing it to avoid sinking into fine lines or looking cakey. An ingenious identifier, known as the Fitzpatrick scale, is utilised in order to determine how different skin types react to the sun, which made it possible for UOMA to recognise six different skin categories. Thanks to this, the foundation range is highly inclusive and wearable, catering to the individual needs of different complexions to allow everybody to find their ‘Skin Kins’. For example, ‘White Pearl’, crafted for extremely pale skin, is infused with Microalgae to neutralise the look of redness and inflammation. ‘Black Pearl’, for very deep skin tones, is boosted with an enrichment of Tomato Extract, allowing it to assist with the look of dullness and to promote luminosity. Complete with a buildable formula that allows minimal to full coverage, the foundation dries to a photo-ready matte finish, offering the appearance of baby-smooth, radiant skin. Biomimicry Pigments allow the formula to attempt to replicate your complexion, encouraging a natural-looking, blurred aesthetic. The cruelty free status of the foundation allows you to be safe in the knowledge that you are being kind to the planet, while promoting a show-stopping, rejuvenated-looking base. Cruelty free."
Price: 39.3

"UOMA Beauty Say What Foundation 30ml (Various Shades) - Fair Lady T1W"
"Create the illusion of flawless, poreless skin with the UOMA Beauty Say What?! Foundation. The brand, founded by makeup guru and Nigerian-born Sharon Chuter, strives to offer a wide variety of makeup to suit all skin tones, allowing everybody to feel confident and empowered. The uniquely-crafted foundation glides effortlessly across the skin, the lightweight texture allowing it to avoid sinking into fine lines or looking cakey. An ingenious identifier, known as the Fitzpatrick scale, is utilised in order to determine how different skin types react to the sun, which made it possible for UOMA to recognise six different skin categories. Thanks to this, the foundation range is highly inclusive and wearable, catering to the individual needs of different complexions to allow everybody to find their ‘Skin Kins’. For example, ‘White Pearl’, crafted for extremely pale skin, is infused with Microalgae to neutralise the look of redness and inflammation. ‘Black Pearl’, for very deep skin tones, is boosted with an enrichment of Tomato Extract, allowing it to assist with the look of dullness and to promote luminosity. Complete with a buildable formula that allows minimal to full coverage, the foundation dries to a photo-ready matte finish, offering the appearance of baby-smooth, radiant skin. Biomimicry Pigments allow the formula to attempt to replicate your complexion, encouraging a natural-looking, blurred aesthetic. The cruelty free status of the foundation allows you to be safe in the knowledge that you are being kind to the planet, while promoting a show-stopping, rejuvenated-looking base. Cruelty free."
Price: 39.3

"UOMA Beauty Say What Foundation 30ml (Various Shades) - Fair Lady T2C"
"Create the illusion of flawless, poreless skin with the UOMA Beauty Say What?! Foundation. The brand, founded by makeup guru and Nigerian-born Sharon Chuter, strives to offer a wide variety of makeup to suit all skin tones, allowing everybody to feel confident and empowered. The uniquely-crafted foundation glides effortlessly across the skin, the lightweight texture allowing it to avoid sinking into fine lines or looking cakey. An ingenious identifier, known as the Fitzpatrick scale, is utilised in order to determine how different skin types react to the sun, which made it possible for UOMA to recognise six different skin categories. Thanks to this, the foundation range is highly inclusive and wearable, catering to the individual needs of different complexions to allow everybody to find their ‘Skin Kins’. For example, ‘White Pearl’, crafted for extremely pale skin, is infused with Microalgae to neutralise the look of redness and inflammation. ‘Black Pearl’, for very deep skin tones, is boosted with an enrichment of Tomato Extract, allowing it to assist with the look of dullness and to promote luminosity. Complete with a buildable formula that allows minimal to full coverage, the foundation dries to a photo-ready matte finish, offering the appearance of baby-smooth, radiant skin. Biomimicry Pigments allow the formula to attempt to replicate your complexion, encouraging a natural-looking, blurred aesthetic. The cruelty free status of the foundation allows you to be safe in the knowledge that you are being kind to the planet, while promoting a show-stopping, rejuvenated-looking base. Cruelty free."
Price: 39.3