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"Fujifilm GF 250mm f/4 R LM OIS WR Lens"
"A medium telephoto prime characterized by its sophisticated optical design, the GF 250mm f/4 R LM OIS WR from FUJIFILM is a 197.5mm-equivalent lens for the G-mount GFX camera system. Offering a mixture of long reach and a relatively bright f/4 maximum aperture, this lens is well-suited to isolating subject matter and working with shallow depth of field techniques. Complementing the visual compression of the telephoto focal length is an advanced optical layout, which uses one Super ED element and two extra-low dispersion elements to control color fringing and chromatic aberrations for a high degree of clarity and color accuracy.In addition to its optical assets, this lens is also distinguished by its five stop-effective image stabilization system that Minimizes the appearance of camera shake for sharper handheld imagery. It also features a linear autofocus motor that is both quick and quiet, and an internal focusing mechanism limits the overall lens length during use as well as maintains consistent image quality throughout the focusing range. The lens's magnesium-alloy build is also dust-, freeze-, and weather-resistant."
Price: 2426.99

"Fujifilm X-E3 Digital Cameras - Body only - Brown"
"A svelte, versatile camera, the Fujifilm X-E3 is a progression in their rangefinder-styled mirrorless series, and features an updated sensor and processor along with familiar classic design. Revolving around the 24.3MP APS-C X-Trans CMOS III sensor and X-Processor Pro image processor, high-resolution stills can be recorded with notable sharpness and clarity due to the sensor's organic layout and omission of an optical low-pass filter. The sensor and processor combination also avails quick continuous shooting up to 14 fps, an extended sensitivity range to ISO 51200, and the ability to record UHD 4K/30 video or Full HD 1080p/60 video. Additionally, when working with moving subjects, continuous autofocus performance has been optimized for improved moving subject tracking and overall accuracy. Benefitting the imaging capabilities, the X-E3 retains its retro-inspired physical design complete with a high-resolution 2.36m-dot electronic viewfinder, 3.0"" 1.04m-dot rear touchscreen LCD, and physical shutter speed and exposure compensation dials. Also, its wireless capabilities have been expanded to include Bluetooth connectivity for low-power image transferring and remote camera control from a linked mobile device.24.3MP APS-C X-Trans CMOS III SensorUtilizing Fujifilm's unique, randomized pixel array, the 24.3MP APS-C X-Trans CMOS III sensor affords a high degree of image quality and sharpness due to the omission of an optical low-pass filter. Versus conventional pixel patterns, the X-Trans design more closely mimics the organic nature of film in order to produce nuanced colors and smooth tonal transitions, while also reducing moiré and aliasing.X-Processor ProAside from benefitting the low-light performance with an expandable sensitivity range to ISO 51200, the X-Processor Pro also contributes to fast performance throughout the camera system, including a start-up time of 0.4 seconds, shutter lag time of 0.05 seconds, shooting interval time of 0.25 seconds, and a continuous shoot rate of 14 fps when working with an electronic shutter, or 8 fps with a mechanical shutter.UHD 4K and Full HD VideoThe X-E3 supports both recording in both UHD 4K/30p and Full HD 1080/60p video resolutions. Film Simulation modes can be used during recording to give a distinct look to footage, and video can also be output via HDMI to an external recorder or monitor, and a mic jack is featured for working with an external microphone.Body Design and Wireless ConnectivityThe rear 3.0"" 1.04m-dot LCD touchscreen allows for familiar operation, focus point selection, and menu navigation.High-resolution 2.36m-dot electronic viewfinder allows for bright, clear eye-level monitoring with a frame rate of 54.54 fps for smooth monitoring in a range of lighting conditions.A dedicated Focus Lever provides faster, more intuitive control over selecting specific focus points while shooting.Dedicated shutter speed and exposure compensation dials for direct, intuitive control over exposure settings.The physical exposure compensation dial now features a C position to permit an expanded compensation range when working with the control dials.An EF-X8 external shoe-mount flash is included to provide additional illumination when working in low-light conditions. The flash has a guide number of 26.2' at ISO 100.Built-in Wi-Fi and Bluetooth allow for direct wireless sharing of files as well as remote camera control from a linked mobile device.91-Point Autofocus SystemUtilizing both contrast- and phase-detection methods, the hybrid autofocus system employs 91 total points, which can be divided into 325 total areas for a high degree of focusing accuracy in a variety of lighting conditions. Approximately 50% side-to-side and 75% top-to-bottom of the frame is covered by phase-detection points in order to provide fast AF performance to suit working with moving subjects.When working with autofocus, you can choose either single-shot AF-S mode or continuous AF-C mode, and each can be used in conjunction with Single Point AF, Zone AF, or Wide/Tracking AF settings. Additionally, AF-C Custom Settings let you choose from five AF-C presets depending on how your subject is moving, and the AF algorithm has been optimized for improved subject tracking and overall accuracy.Film Simulation and Grain Effect ModesTaking advantage of Fujifilm's vast history in traditional film-based photography, the X-E3 integrates several Film Simulation modes, which can be used for photos or videos, to mimic the look and feel of some of Fujifilm's classic film types. A refined Classic Chrome mode is designed to deliver muted tones and a deep color reproduction, similar to that of a dated slide film. Pulling from their more contemporary line of transparency films, Provia offers natural-looking tones for everyday shooting, Velvia produces a more dramatic and rich tonality with deeper color saturation, and Astia gives less contrast for a softer depiction of skin tones. Mimicking their negative films, Pro Neg. Std. gives smooth image tones that are suitable for accurate color renditions, while Pro Neg. Hi produces a more dramatic feel with the ability to draw color out of a variety of lighting conditions. In addition to the colorful benefits of these Film Simulation modes, there are also monochrome modes that simulate the look of traditional yellow, green, and red black and white contrast filters, as well as an Acros mode that can also be paired with colored filter effects. A sepia mode is also available for producing an inherently nostalgic look.In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing."
Price: 347.99

"Fujifilm Instax Square SQ20 Hybrid Instant Camera - Matte Black"
"Offering a true mixture of digital and film, the FUJIFILM INSTAX SQUARE SQ20 is a hybrid digital camera capable of outputting square-format, 2.4 x 2.4"" INSTAX SQUARE prints. By recording digitally, you are able to print whichever images you want, whenever you want, and as many times as you want. This digital shooting workflow also allows you to apply filters and creative effects to images prior to printing them, and can be used to record up to 15 seconds of video and then print a chosen moment. Besides the unique hybrid capture-to-print technology, this camera is also characterized by its symmetrical and stylish physical design with dual shutter buttons, a central 33.4mm f/2.4 equivalent lens, built-in flash, and a rear 2.7"" 230k-dot LCD for image composition and printing setup."
Price: 134.99

"Fujifilm Instax Square SQ20 Hybrid Instant Camera - Beige"
"Offering a true mixture of digital and film, the FUJIFILM INSTAX SQUARE SQ20 is a hybrid digital camera capable of outputting square-format, 2.4 x 2.4"" INSTAX SQUARE prints. By recording digitally, you are able to print whichever images you want, whenever you want, and as many times as you want. This digital shooting workflow also allows you to apply filters and creative effects to images prior to printing them, and can be used to record up to 15 seconds of video and then print a chosen moment. Besides the unique hybrid capture-to-print technology, this camera is also characterized by its symmetrical and stylish physical design with dual shutter buttons, a central 33.4mm f/2.4 equivalent lens, built-in flash, and a rear 2.7"" 230k-dot LCD for image composition and printing setup."
Price: 134.99

"Fujifilm XF 8-16mm f/2.8 R LM WR Lens"
"An ultra-wide zoom characterized by a bright and advanced optical design, the XF 8-16mm f/2.8 R LM WR from FUJIFILM is a 12-24mm-equivalent lens featuring a constant f/2.8 maximum aperture for consistent performance throughout the zoom range. The optical layout comprises six extra-low dispersion elements, including three Super ED elements, which help to virtually eliminate chromatic aberrations and color fringing for greater clarity and color accuracy. Four aspherical elements are also used to suppress distortion, curvature of field, and spherical aberrations for improved sharpness. Also, a Nano-GI coating helps to control ghosting and flare for enhanced contrast and color fidelity when working in strong lighting conditions. Complementing the optics is a refined linear motor, which affords quick and quiet autofocus performance, and the lens body is weather-sealed in 11 distinct places to support working in trying environmental conditions."
Price: 1173.99

"Fujifilm Finepix X-T20 Digital Cameras with XC 15-45mm f/3.5-5.6 OIS - Silver"
"Blending a familiar form factor with a heightened feature-set, the X-T20 from Fujifilm is a sleek mirrorless camera designed for multimedia shooters. Utilizing a 24.3MP APS-C X-Trans CMOS III sensor and X-Processor Pro image processor, high-resolution stills can be recorded with notable sharpness and clarity due to the sensor's organic layout and omission of an optical low-pass filter. The sensor and processor combination also avails an extended sensitivity range to ISO 51200, a 14 fps continuous shooting rate when working with the electronic shutter, and the ability to record UHD 4K or Full HD 1080p video. When working with moving subjects, continuous autofocus performance has been optimized for improved moving subject tracking and overall accuracy, and Advanced SR Auto mode can also be used for fully automated shooting with intelligent scene recognition. Additionally, the retro-inspired camera body design incorporates a tilting 3.0"" 1.04m-dot touchscreen LCD as well as a 2.36m-dot electronic viewfinder, and physical dials are available for quickly and intuitively adjusting exposure and shooting settings.24.3MP APS-C X-Trans CMOS III SensorUtilizing Fujifilm's unique, randomized pixel array, the 24.3MP APS-C X-Trans CMOS III sensor affords a high degree of image quality and sharpness due to the omission of an optical low-pass filter. Versus conventional pixel patterns, the X-Trans design more closely mimics the organic nature of film in order to produce nuanced colors and smooth tonal transitions, while also reducing moiré and aliasing.X-Processor ProAside from benefitting the low-light performance with an expandable sensitivity range to ISO 51200, the X-Processor Pro also contributes to fast performance throughout the camera system, including a start-up time of 0.4 seconds, shutter lag time of 0.05 seconds, shooting interval time of 0.25 seconds, and a continuous shoot rate of 14 fps when working with an electronic shutter, or 8 fps with a mechanical shutter.UHD 4K and Full HD VideoAccessible via the drive dial on the top plate, the X-T20 supports both recording in both UHD 4K/30p and Full HD 1080/60p resolutions. Film Simulation modes can be used during recording to give a distinct look to footage, and video can also be output via HDMI to an external recorder or monitor, and a mic jack is featured for working with an external microphone.Body DesignThe rear 3.0"" 1.04m-dot LCD touchscreen allows for intuitive operation, focus point selection, and menu navigation, and its tilting design benefits working from high and low angles.High-resolution 2.36m-dot electronic viewfinder allows for bright, clear eye-level monitoring with a frame rate of 54.54 fps for smooth monitoring in a range of lighting conditions.Dedicated shutter speed, drive mode, and exposure compensation dials for direct, intuitive control over exposure and shooting settings.The physical exposure compensation dial now features a C position to permit an expanded +/- 5 EV range when working with the control dials.Built-in Wi-Fi allows for direct wireless sharing of files as well as remote camera control from a linked mobile device.Built-in pop-up flash is available for additional illumination, and a hot shoe is featured for working with an optional external flash.91-Point Autofocus SystemUtilizing both contrast- and phase-detection methods, the hybrid autofocus system employs 91 total points, which can be divided into 325 total areas for a high degree of focusing accuracy in a variety of lighting conditions. Approximately 50% side-to-side and 75% top-to-bottom of the frame is covered by phase-detection points in order to provide fast AF performance to suit working with moving subjects.When working with autofocus, you can choose either single-shot AF-S mode or continuous AF-C mode, and each can be used in conjunction with Single Point AF, Zone AF, or Wide/Tracking AF settings. Additionally, AF-C Custom Settings let you choose from five AF-C presets depending on how your subject is moving, and the AF algorithm has been optimized for improved subject tracking and overall accuracy.Film Simulation ModesTaking advantage of Fujifilm's vast history in traditional film-based photography, the X-T20 integrates several Film Simulation modes, which can be used for photos or videos, to mimic the look and feel of some of Fujifilm's classic film types. A refined Classic Chrome mode is designed to deliver muted tones and a deep color reproduction, similar to that of a dated slide film. Pulling from their more contemporary line of transparency films, Provia offers natural-looking tones for everyday shooting, Velvia produces a more dramatic and rich tonality with deeper color saturation, and Astia gives less contrast for a softer depiction of skin tones. Mimicking their negative films, Pro Neg. Std. gives smooth image tones that are suitable for accurate color renditions, while Pro Neg. Hi produces a more dramatic feel with the ability to draw color out of a variety of lighting conditions. In addition to the colorful benefits of these Film Simulation modes, there are also monochrome modes that simulate the look of traditional yellow, green, and red black and white contrast filters, as well as an Acros mode that can also be paired with colored filter effects. A sepia mode is also available for producing an inherently nostalgic look.Fujifilm XC 15-45mm f/3.5-5.6 OIS PZ LensThe XC 15-45mm is composed of ten elements in nine groups, three of which are aspherical and two that are extra-low dispersion (ED) to help achieve optimal image quality and sharpness. It features notable close-up capabilities, focusing as close as 5.1"" in wide focal lengths. Fully featured, the lens offers optical image stabilization with claims of up to 3 stops of compensation, as well as autofocus via an inner motor for quick and quiet operation. The maximum aperture varies by little more than a stop, from f/3.5 to f/5.6 depending on your focal length, and the minimum aperture is f/22 when fully stopped down.Other Camera FeaturesAdvanced SR Auto mode can be used for fully automatic shooting with scene recognition to permit on-the-fly shooting in a variety of settings.Interval Timer shooting lets you record an infinite number of consecutive frames with 1 second to 24 hour intervals, and a 1 minute to 24 hour starting delay.Multiple Exposure mode lets you shoot two consecutive overlaid frames, and the first frame will be shown on the rear LCD to aid in alignment for the second exposure.In-camera 180° panoramas can be shot by simply panning the camera about the scene.Advanced Filters: Toy Camera, Dynamic Tone, Miniature, High Key, Soft Focus, Pop Color, Low Key, and Partial Color (Red, Orange, Yellow, Green, Blue, and Purple)."
Price: 463.99

"Fujifilm FUJINON XC 50-230mm F4.5-6.7 OIS II lenses with HOYA 58mm Filter - Black"
"The black Fujifilm XC 50-230mm f/4.5-6.7 OIS Lens is an expansive telephoto zoom lens that provides a 35mm-equivalent focal length range of 76-350mm, covering portrait-length to telephoto perspectives. This broad range of coverage is well-suited to working with distant subjects and the integration of optical image stabilization to help minimize the appearance of camera shake works to produce sharper imagery when working in low-light conditions throughout the zoom range. Benefitting working with moving subjects and for video applications, a precision stepping AF motor is incorporated into the lens to provide high-speed, accurate focusing capabilities.One aspherical element and one extra-low dispersion element are integrated into the optical design of the lens to help minimize chromatic aberrations while also contributing to high overall image sharpness and clarity. A Super EBC (Electron Beam Coating) has also been applied to the glass elements to further minimize flare and ghosting for enhanced contrast and color neutrality.HOYA 58mm HMC UV(C) FilterHeat-resistant / High-Transparency glass The HOYA UV (C) filter uses the highest quality heat-resistant tempered glass, which creates a smooth, clear image. This filter cuts out all range of UV rays to give an astounding sharpness and clarity without the least affect on color balance. Constant use for lens protection is recommended. These popular filters are renowned for their ability to minimize reflection on filter surfaces which reduces flare and ghosting. With an average light transmission of over 97%, the HOYA HMC filters are engineered to enhance the performance of today's multi-coated lenses."
Price: 121.99

"Fujifilm GF 100-200mm f/5.6 R LM OIS WR Lens"
"Covering a flexible range of medium telephoto focal lengths, the FUJIFILM GF 100-200mm f/5.6 R LM OIS WR is a versatile zoom, well-suited for a variety of subjects from portraiture to landscapes. Offering a 79-158mm equivalent focal length, this lens is also characterized by its constant f/5.6 maximum aperture to maintain consistent brightness throughout the zoom range. The optical design incorporates two Super ED elements and one aspherical element, which minimize both chromatic and spherical aberrations for improved clarity, color accuracy, and sharpness.Balancing the optical attributes, this lens is also distinguished by its five stop-effective image stabilization system that minimizes the appearance of camera shake for sharper handheld imagery. A linear autofocus motor is also used to deliver fast, near-silent focusing performance to benefit both photos and videos. Additionally, the lens also features a dust-, freeze-, and weather-resistant construction to suit working in trying environmental conditions."
Price: 1421.99

"Fujifilm GFX 50R Medium Format Mirrorless Camera (Body Only)"
"Distinguished by its svelte, rangefinder-inspired design, the FUJIFILM GFX 50R is a sleek medium format mirrorless camera that is notably portable and highly capable. Revolving around a 43.8 x 32.9mm 51.4MP CMOS sensor, which is paired with the X-Processor Pro image processor, the GFX 50R is capable of producing high-resolution still imagery with an extremely wide dynamic range, a broad sensitivity range up to an extended ISO 102400, and the sensor's large size contributes to a unique three-dimensional look with especially smooth tonal and color transitions. The sensor and processor also enable recording Full HD 1080p30 video."
Price: 3115.99

"Fujifilm XF 16mm f/2.8 R WR Lens - Black"
"Continuing FUJIFILM's series of compact, portable primes, the black XF 16mm f/2.8 R WR is a 24mm-equivalent wide-angle lens, well-suited to landscape, nature, and architectural shooting. Its f/2.8 maximum aperture balances size and speed, and is suitable for working in available lighting conditions while also limiting the overall size and weight of the lens for everyday use. The optical design features two aspherical elements to reduce distortion and spherical aberrations in order to produce greater sharpness and accurate rendering. A Super EBC coating is also used to control flare and ghosting for improved contrast and color fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. Additionally, the lens is weather-sealed to suit working in inclement conditions."
Price: 290.99

"Fujifilm X-T30 Mirrorless Digital Cameras - Black (Body Only)"
"Pairing impressive imaging capabilities with an especially compact design, the black FUJIFILM X-T30 is a versatile mirrorless camera distinguished by advanced stills and video recording along with sleek and intuitive handling characteristics. Featuring a revised image sensor and processor, both high-resolution stills and 4K video can be recorded while an apt autofocus system delivers quick and accurate focusing performance. The sensor, a 26.1MP APS-C-format X-Trans CMOS 4, features a back-illuminated design, to promote greater image quality throughout the sensitivity range, along with a 425-point phase-detection autofocus system for quick, precise AF performance and subject tracking. Complementing the imaging and focusing is the X-Processor 4, which uses four CPUs for faster image processing as well as continuous shooting up to 8 fps with a mechanical shutter, 30 fps shooting at a 1.25x crop and electronic shutter, and internal DCI/UHD 4K30 video recording.Sharing a familiar aesthetic of FUJIFILM X-series cameras, the X-T30 sports classically inspired looks, has prominent physical controls, and has a high-resolution 2.36m-dot OLED electronic viewfinder. Conversely, a rear 3.0"" 1.04m-dot tilting touchscreen LCD can also be used for live view shooting and larger image playback. Additionally, the X-T30 also sports built-in Bluetooth for wireless sharing and remote control."
Price: 559.99

"Fujifilm X-T30 Mirrorless Digital Cameras - Silver (Body Only)"
"Pairing impressive imaging capabilities with an especially compact design, the silver FUJIFILM X-T30 is a versatile mirrorless camera distinguished by advanced stills and video recording along with sleek and intuitive handling characteristics. Featuring a revised image sensor and processor, both high-resolution stills and 4K video can be recorded while an apt autofocus system delivers quick and accurate focusing performance. The sensor, a 26.1MP APS-C-format X-Trans CMOS 4, features a back-illuminated design, to promote greater image quality throughout the sensitivity range, along with a 425-point phase-detection autofocus system for quick, precise AF performance and subject tracking. Complementing the imaging and focusing is the X-Processor 4, which uses four CPUs for faster image processing as well as continuous shooting up to 8 fps with a mechanical shutter, 30 fps shooting at a 1.25x crop and electronic shutter, and internal DCI/UHD 4K30 video recording.Sharing a familiar aesthetic of FUJIFILM X-series cameras, the X-T30 sports classically inspired looks, has prominent physical controls, and has a high-resolution 2.36m-dot OLED electronic viewfinder. Conversely, a rear 3.0"" 1.04m-dot tilting touchscreen LCD can also be used for live view shooting and larger image playback. Additionally, the X-T30 also sports built-in Bluetooth for wireless sharing and remote control."
Price: 559.99

"Fujifilm X-T30 Digital Cameras with 18-55mm f/2.8-4 R LM OIS Lens - Black"
"Pairing impressive imaging capabilities with an especially compact design, the black FUJIFILM X-T30 is a versatile mirrorless camera distinguished by advanced stills and video recording along with sleek and intuitive handling characteristics. Featuring a revised image sensor and processor, both high-resolution stills and 4K video can be recorded while an apt autofocus system delivers quick and accurate focusing performance. The sensor, a 26.1MP APS-C-format X-Trans CMOS 4, features a back-illuminated design, to promote greater image quality throughout the sensitivity range, along with a 425-point phase-detection autofocus system for quick, precise AF performance and subject tracking. Complementing the imaging and focusing is the X-Processor 4, which uses four CPUs for faster image processing as well as continuous shooting up to 8 fps with a mechanical shutter, 30 fps shooting at a 1.25x crop and electronic shutter, and internal DCI/UHD 4K30 video recording.Sharing a familiar aesthetic of FUJIFILM X-series cameras, the X-T30 sports classically inspired looks, has prominent physical controls, and has a high-resolution 2.36m-dot OLED electronic viewfinder. Conversely, a rear 3.0"" 1.04m-dot tilting touchscreen LCD can also be used for live view shooting and larger image playback. Additionally, the X-T30 also sports built-in Bluetooth for wireless sharing and remote control.XF 18-55mm f/2.8-4 R LM OIS LensBundled with the camera body is a versatile zoom that covers many different scenarios. The XF 18-55mm f/2.8-4 R LM OIS lens features a 27-84mm equivalent focal length that covers wide angle to telephoto perspectives with ease. The f/2.8-4 maximum aperture range ensures both speed and compactness in terms of design and it features three aspherical and one extra low dispersion element for combating aberrations. Also, a linear autofocus motor ensures fast performance while an optical image stabilizer will limit the effects of camera shake."
Price: 789.99

"Fujifilm X-T30 Digital Cameras with 18-55mm f/2.8-4 R LM OIS Lens - Silver"
"Pairing impressive imaging capabilities with an especially compact design, the silver FUJIFILM X-T30 is a versatile mirrorless camera distinguished by advanced stills and video recording along with sleek and intuitive handling characteristics. Featuring a revised image sensor and processor, both high-resolution stills and 4K video can be recorded while an apt autofocus system delivers quick and accurate focusing performance. The sensor, a 26.1MP APS-C-format X-Trans CMOS 4, features a back-illuminated design, to promote greater image quality throughout the sensitivity range, along with a 425-point phase-detection autofocus system for quick, precise AF performance and subject tracking. Complementing the imaging and focusing is the X-Processor 4, which uses four CPUs for faster image processing as well as continuous shooting up to 8 fps with a mechanical shutter, 30 fps shooting at a 1.25x crop and electronic shutter, and internal DCI/UHD 4K30 video recording.Sharing a familiar aesthetic of FUJIFILM X-series cameras, the X-T30 sports classically inspired looks, has prominent physical controls, and has a high-resolution 2.36m-dot OLED electronic viewfinder. Conversely, a rear 3.0"" 1.04m-dot tilting touchscreen LCD can also be used for live view shooting and larger image playback. Additionally, the X-T30 also sports built-in Bluetooth for wireless sharing and remote control.XF 18-55mm f/2.8-4 R LM OIS LensBundled with the camera body is a versatile zoom that covers many different scenarios. The XF 18-55mm f/2.8-4 R LM OIS lens features a 27-84mm equivalent focal length that covers wide angle to telephoto perspectives with ease. The f/2.8-4 maximum aperture range ensures both speed and compactness in terms of design and it features three aspherical and one extra low dispersion element for combating aberrations. Also, a linear autofocus motor ensures fast performance while an optical image stabilizer will limit the effects of camera shake."
Price: 779.99

"Fujifilm X-T30 Digital Cameras with XC 15-45mm f/3.5-5.6 OIS Lens - Black"
"Pairing impressive imaging capabilities with an especially compact design, the black FUJIFILM X-T30 is a versatile mirrorless camera distinguished by advanced stills and video recording along with sleek and intuitive handling characteristics. Featuring a revised image sensor and processor, both high-resolution stills and 4K video can be recorded while an apt autofocus system delivers quick and accurate focusing performance. The sensor, a 26.1MP APS-C-format X-Trans CMOS 4, features a back-illuminated design, to promote greater image quality throughout the sensitivity range, along with a 425-point phase-detection autofocus system for quick, precise AF performance and subject tracking. Complementing the imaging and focusing is the X-Processor 4, which uses four CPUs for faster image processing as well as continuous shooting up to 8 fps with a mechanical shutter, 30 fps shooting at a 1.25x crop and electronic shutter, and internal DCI/UHD 4K30 video recording.Sharing a familiar aesthetic of FUJIFILM X-series cameras, the X-T30 sports classically inspired looks, has prominent physical controls, and has a high-resolution 2.36m-dot OLED electronic viewfinder. Conversely, a rear 3.0"" 1.04m-dot tilting touchscreen LCD can also be used for live view shooting and larger image playback. Additionally, the X-T30 also sports built-in Bluetooth for wireless sharing and remote control.XC 15-45mm f/3.5-5.6 OIS PZ LensIncluded with the camera body is the XC 15-45mm f/3.5-5.6 OIS PZ lens; a compact 23-69mm equivalent zoom spanning wide-angle to portrait-length focal lengths. The lens features three aspherical elements and two extra-low dispersion elements to realize a well-corrected image void of spherical and chromatic aberrations. Its versatile zoom range is further complemented by a 5.1"" Minimum focusing distance for close-up shooting, Power Zoom for easily adjusting your focal length; and three-stop-effective optical image stabilization to suit handheld shooting."
Price: 679.99

"Fujifilm X-T30 Digital Cameras with XC 15-45mm f/3.5-5.6 OIS Lens - Silver"
"Pairing impressive imaging capabilities with an especially compact design, the FUJIFILM X-T30 is a versatile mirrorless camera distinguished by advanced stills and video recording along with sleek and intuitive handling characteristics. Featuring a revised image sensor and processor, both high-resolution stills and 4K video can be recorded while an apt autofocus system delivers quick and accurate focusing performance. The sensor, a 26.1MP APS-C-format X-Trans CMOS 4, features a back-illuminated design, to promote greater image quality throughout the sensitivity range, along with a 425-point phase-detection autofocus system for quick, precise AF performance and subject tracking. Complementing the imaging and focusing is the X-Processor 4, which uses four CPUs for faster image processing as well as continuous shooting up to 8 fps with a mechanical shutter, 30 fps shooting at a 1.25x crop and electronic shutter, and internal DCI/UHD 4K30 video recording.Sharing a familiar aesthetic of FUJIFILM X-series cameras, the X-T30 sports classically inspired looks, has prominent physical controls, and has a high-resolution 2.36m-dot OLED electronic viewfinder. Conversely, a rear 3.0"" 1.04m-dot tilting touchscreen LCD can also be used for live view shooting and larger image playback. Additionally, the X-T30 also sports built-in Bluetooth for wireless sharing and remote control.XC 15-45mm f/3.5-5.6 OIS PZ LensIncluded with the camera body is the XC 15-45mm f/3.5-5.6 OIS PZ lens; a compact 23-69mm equivalent zoom spanning wide-angle to portrait-length focal lengths. The lens features three aspherical elements and two extra-low dispersion elements to realize a well-corrected image void of spherical and chromatic aberrations. Its versatile zoom range is further complemented by a 5.1"" Minimum focusing distance for close-up shooting, Power Zoom for easily adjusting your focal length; and three-stop-effective optical image stabilization to suit handheld shooting."
Price: 679.99

"Fujifilm X-T20 Digital Cameras with XF 18-135mm f/3.5-5.6 R LM OIS WR Lens - Black"
"Blending a familiar form factor with a heightened feature-set, the black X-T20 from Fujifilm is a sleek mirrorless camera designed for multimedia shooters. Utilizing a 24.3MP APS-C X-Trans CMOS III sensor and X-Processor Pro image processor, high-resolution stills can be recorded with notable sharpness and clarity due to the sensor's organic layout and omission of an optical low-pass filter. The sensor and processor combination also avails an extended sensitivity range to ISO 51200, a 14 fps continuous shooting rate when working with the electronic shutter, and the ability to record UHD 4K or Full HD 1080p video. When working with moving subjects, continuous autofocus performance has been optimized for improved moving subject tracking and overall accuracy, and Advanced SR Auto mode can also be used for fully automated shooting with intelligent scene recognition. Additionally, the retro-inspired camera body design incorporates a tilting 3.0"" 1.04m-dot touchscreen LCD as well as a 2.36m-dot electronic viewfinder, and physical dials are available for quickly and intuitively adjusting exposure and shooting settings.Included with the X-T20 is the XF 18-55mm f/2.8-4 R LM OIS lens; a standard zoom lens providing a 27-84mm equivalent focal length range, covering wide-angle to portrait-length perspectives. This lens integrates optical image stabilization to minimize the appearance of camera shake to benefit working with longer shutter speeds or greater focal lengths and a linear motor-drive AF system provides fast, smooth focusing capabilities.24.3MP APS-C X-Trans CMOS III SensorUtilizing Fujifilm's unique, randomized pixel array, the 24.3MP APS-C X-Trans CMOS III sensor affords a high degree of image quality and sharpness due to the omission of an optical low-pass filter. Versus conventional pixel patterns, the X-Trans design more closely mimics the organic nature of film in order to produce nuanced colors and smooth tonal transitions, while also reducing moiré and aliasing.X-Processor ProAside from benefitting the low-light performance with an expandable sensitivity range to ISO 51200, the X-Processor Pro also contributes to fast performance throughout the camera system, including a start-up time of 0.4 seconds, shutter lag time of 0.05 seconds, shooting interval time of 0.25 seconds, and a continuous shoot rate of 14 fps when working with an electronic shutter, or 8 fps with a mechanical shutter.UHD 4K and Full HD VideoAccessible via the drive dial on the top plate, the X-T20 supports both recording in both UHD 4K/30p and Full HD 1080/60p resolutions. Film Simulation modes can be used during recording to give a distinct look to footage, and video can also be output via HDMI to an external recorder or monitor, and a mic jack is featured for working with an external microphone.Body DesignThe rear 3.0"" 1.04m-dot LCD touchscreen allows for intuitive operation, focus point selection, and menu navigation, and its tilting design benefits working from high and low angles.High-resolution 2.36m-dot electronic viewfinder allows for bright, clear eye-level monitoring with a frame rate of 54.54 fps for smooth monitoring in a range of lighting conditions.Dedicated shutter speed, drive mode, and exposure compensation dials for direct, intuitive control over exposure and shooting settings.The physical exposure compensation dial now features a C position to permit an expanded +/- 5 EV range when working with the control dials.Built-in Wi-Fi allows for direct wireless sharing of files as well as remote camera control from a linked mobile device.Built-in pop-up flash is available for additional illumination, and a hot shoe is featured for working with an optional external flash.91-Point Autofocus SystemUtilizing both contrast- and phase-detection methods, the hybrid autofocus system employs 91 total points, which can be divided into 325 total areas for a high degree of focusing accuracy in a variety of lighting conditions. Approximately 50% side-to-side and 75% top-to-bottom of the frame is covered by phase-detection points in order to provide fast AF performance to suit working with moving subjects.When working with autofocus, you can choose either single-shot AF-S mode or continuous AF-C mode, and each can be used in conjunction with Single Point AF, Zone AF, or Wide/Tracking AF settings. Additionally, AF-C Custom Settings let you choose from five AF-C presets depending on how your subject is moving, and the AF algorithm has been optimized for improved subject tracking and overall accuracy.Film Simulation ModesTaking advantage of Fujifilm's vast history in traditional film-based photography, the X-T20 integrates several Film Simulation modes, which can be used for photos or videos, to mimic the look and feel of some of Fujifilm's classic film types. A refined Classic Chrome mode is designed to deliver muted tones and a deep color reproduction, similar to that of a dated slide film. Pulling from their more contemporary line of transparency films, Provia offers natural-looking tones for everyday shooting, Velvia produces a more dramatic and rich tonality with deeper color saturation, and Astia gives less contrast for a softer depiction of skin tones. Mimicking their negative films, Pro Neg. Std. gives smooth image tones that are suitable for accurate color renditions, while Pro Neg. Hi produces a more dramatic feel with the ability to draw color out of a variety of lighting conditions. In addition to the colorful benefits of these Film Simulation modes, there are also monochrome modes that simulate the look of traditional yellow, green, and red black and white contrast filters, as well as an Acros mode that can also be paired with colored filter effects. A sepia mode is also available for producing an inherently nostalgic look.FUJIFILM XF 18-135mm f/3.5-5.6 R LM OIS WR LensAn ideal all-around lens, the FUJIFILM XF 18-135mm f/3.5-5.6 R LM OIS WR is a versatile 27-206mm-equivalent zoom, covering wide-angle to medium telephoto fields of view. Well-suited for travel and walkaround shooting, the expansive reach of this lens is further complemented by a sophisticated optical design, which uses ED and aspherical elements, to produce high color accuracy, sharpness, and image clarity. An HT-EBC coating also improves contrast and color neutrality by reducing flare and ghosting when working in strong lighting conditions. Also benefitting use in a variety of situations, a linear motor delivers quick and quiet autofocus performance and a five stop-effective image stabilization system minimizes the appearance of camera shake. Additionally, the lens is fully weather-sealed for working in inclement conditions."
Price: 786.99

"Fujifilm X-T3 Digital Camera with XF 18-135mm f/3.5-5.6 R LM OIS WR Lens - Black"
"Designed for videographers and action photographers alike, the black Fujifilm X-T3 is a versatile mirrorless camera characterized by its high-speed performance, more-than-capable imaging, and multimedia flexibility. Revolving around a newly developed image sensor and processor, both high-resolution stills and 4K video can be recorded while an apt autofocus system delivers quick and accurate focusing performance. The sensor, a 26.1MP APS-C-format X-Trans CMOS 4, features a back-illuminated design, to promote greater image quality throughout the sensitivity range, along with an expansive 2.16m-point phase-detection autofocus system for quick, precise AF performance and subject tracking. Complementing the imaging and focusing is the X-Processor 4, which uses four CPUs for faster image processing as well as continuous shooting up to 11 fps with a mechanical shutter, 30 fps shooting at a 1.25x crop and electronic shutter, and internal 4K60p 10-bit video recording.Like previous X-T cameras, the X-T3 retains its classically inspired looks and prominent tactile controls, and adds a new OLED electronic viewfinder design with 3.69m-dot resolution and a high 0.75x magnification. This finder has a high refresh rate of 100 fps for fluid viewing and remains blackout-free while shooting at the top 30 fps shooting rate. Also, a unique Sports Finder Mode can be used, which highlights the 16.6MP crop area in order to give you additional room outside of the frame to recognize moving subjects. Conversely, a rear 3.2"" 1.04m-dot LCD monitor can also be used for live view shooting and larger image playback. Additionally, the X-T3 also sports built-in Bluetooth for wireless sharing and remote control, and the magnesium-alloy body is fully weather-sealed for working in trying weather conditions.26.1MP APS-C X-Trans BSI CMOS 4 Sensor and X-Processor 4Revolving around a newly developed sensor, the X-T3 features an APS-C-format 26.1MP X-Trans CMOS 4 sensor, which has a back-illuminated design to afford smooth tonal rendering, improved low-light performance, and a low native ISO 160 setting. As an X-Trans sensor, it still utilizes the randomized pixel array, too, which provides a high degree of image quality and sharpness due to the omission of an optical low-pass filter. Versus conventional pixel patterns, the X-Trans design more closely mimics the organic nature of film in order to produce nuanced colors and tonal transitions, while also reducing moiré and aliasing.The sensor's design also includes an expanded phase-detection autofocus system, which now has an impressive 2,160,000 points that cover nearly the entire sensor area. This AF system delivers faster, more accurate focusing performance along with low-light sensitivity down to EV -3. Complementing the imaging and focusing capabilities, an updated X-Processor 4 is also featured, and delivers faster focus response for subject tracking and also supports Face- and Eye-Detection AF when working in AF-C mode and when recording video.The X-Processor 4 also utilizes four CPU units for faster image processing and it benefits overall performance with AF speeds as low as 0.06 sec. 0.17 sec shooting intervals, 0.045 sec shutter lag, and a 0.3 sec start-up time. Quick continuous shooting is possible, up to 11 fps with a mechanical shutter or 30 fps with an electronic shutter and a 1.25x crop, and internal UHD 4K60 video recording with 10-bit output is also supported.UHD and DCI 4K Video RecordingMore than a stills camera, the X-T3 offers an enticing array of video capabilities, including internal UHD 4K60p video recording at 4:2:0 10-bit, as well as 4K60p 4:2:2 10-bit via HDMI output, both at up to 400 Mb/s—and simultaneous external and internal recording is possible. DCI 4K30 and Full HD 1080p120 recording is also possible, and video files can be saved using either MPEG-4 AVC/H.264 or HEVC/H.265 compressions, and 4K. Greatly benefitting overall video performance, the speed of the quad-CPU X-Processor 4 enables fast read speeds of 17 ms when recording 4K60 video, which helps to reduce rolling shutter distortion when filming moving subjects.In addition to the supported 10-bit color depth, the X-T3 also includes the F-Log gamma setting, which provides a flat picture for use in advanced color grading software during editing. This maximizes the potential dynamic range in difficult scenes and image adjustments can be made, as well, to highlight tone, shadow tone, color, and sharpness. When working in F-Log, an updated noise reduction algorithm is available along with 4K inter-frame noise reduction, and the minimum sensitivity has been lowered to ISO 640 to suit working in a broader range of scene types.Also, the camera features a 3.5mm microphone jack and 3.5mm headphone jack for more advanced audio solutions.Film Simulation and Grain Effect ModesTaking advantage of Fujifilm's vast history in traditional film-based photography, the X-T3 integrates several Film Simulation modes. These modes mimic the look and feel of some of Fujifilm's classic film types, including Eterna, which copies the look of cinematic film with understated colors and richer shadow tones; Acros, which offers smooth tones, deep blacks, and fine detail; and Classic Chrome, which is designed to deliver muted tones and a deep color reproduction, similar to that of a dated slide film. Several other effects are also available for both monochrome and color shooting. In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing.FUJIFILM XF 18-135mm f/3.5-5.6 R LM OIS WR LensAn ideal all-around lens, the FUJIFILM XF 18-135mm f/3.5-5.6 R LM OIS WR is a versatile 27-206mm-equivalent zoom, covering wide-angle to medium telephoto fields of view. Well-suited for travel and walkaround shooting, the expansive reach of this lens is further complemented by a sophisticated optical design, which uses ED and aspherical elements, to produce high color accuracy, sharpness, and image clarity. An HT-EBC coating also improves contrast and color neutrality by reducing flare and ghosting when working in strong lighting conditions. Also benefitting use in a variety of situations, a linear motor delivers quick and quiet autofocus performance and a five stop-effective image stabilization system minimizes the appearance of camera shake. Additionally, the lens is fully weather-sealed for working in inclement conditions."
Price: 1279.99

"Fujifilm X-T30 Digital Cameras with XF 18-135mm f/3.5-5.6 R LM OIS WR Lens - Black"
"Pairing impressive imaging capabilities with an especially compact design, the black FUJIFILM X-T30 is a versatile mirrorless camera distinguished by advanced stills and video recording along with sleek and intuitive handling characteristics. Featuring a revised image sensor and processor, both high-resolution stills and 4K video can be recorded while an apt autofocus system delivers quick and accurate focusing performance. The sensor, a 26.1MP APS-C-format X-Trans CMOS 4, features a back-illuminated design, to promote greater image quality throughout the sensitivity range, along with a 425-point phase-detection autofocus system for quick, precise AF performance and subject tracking. Complementing the imaging and focusing is the X-Processor 4, which uses four CPUs for faster image processing as well as continuous shooting up to 8 fps with a mechanical shutter, 30 fps shooting at a 1.25x crop and electronic shutter, and internal DCI/UHD 4K30 video recording.Sharing a familiar aesthetic of FUJIFILM X-series cameras, the X-T30 sports classically inspired looks, has prominent physical controls and has a high-resolution 2.36m-dot OLED electronic viewfinder. Conversely, a rear 3.0"" 1.04m-dot tilting touchscreen LCD can also be used for live view shooting and larger image playback. Additionally, the X-T30 also sports built-in Bluetooth for wireless sharing and remote control.FUJIFILM XF 18-135mm f/3.5-5.6 R LM OIS WR LensAn ideal all-around lens, the FUJIFILM XF 18-135mm f/3.5-5.6 R LM OIS WR is a versatile 27-206mm-equivalent zoom, covering wide-angle to medium telephoto fields of view. Well-suited for travel and walkaround shooting, the expansive reach of this lens is further complemented by a sophisticated optical design, which uses ED and aspherical elements, to produce high color accuracy, sharpness, and image clarity. An HT-EBC coating also improves contrast and color neutrality by reducing flare and ghosting when working in strong lighting conditions. Also benefitting use in a variety of situations, a linear motor delivers quick and quiet autofocus performance and a five stop-effective image stabilization system minimizes the appearance of camera shake. Additionally, the lens is fully weather-sealed for working in inclement conditions."
Price: 959.99

"Fujifilm X-T3 Digital Camera with XF 18-135mm f/3.5-5.6 R LM OIS WR Lens - Silver"
"Designed for videographers and action photographers alike, the Fujifilm X-T3 is a versatile mirrorless camera characterized by its high-speed performance, more-than-capable imaging, and multimedia flexibility. Revolving around a newly developed image sensor and processor, both high-resolution stills and 4K video can be recorded while an apt autofocus system delivers quick and accurate focusing performance. The sensor, a 26.1MP APS-C-format X-Trans CMOS 4, features a back-illuminated design, to promote greater image quality throughout the sensitivity range, along with an expansive 2.16m-point phase-detection autofocus system for quick, precise AF performance and subject tracking. Complementing the imaging and focusing is the X-Processor 4, which uses four CPUs for faster image processing as well as continuous shooting up to 11 fps with a mechanical shutter, 30 fps shooting at a 1.25x crop and electronic shutter, and internal 4K60p 10-bit video recording.Like previous X-T cameras, the X-T3 retains its classically inspired looks and prominent tactile controls, and adds a new OLED electronic viewfinder design with 3.69m-dot resolution and a high 0.75x magnification. This finder has a high refresh rate of 100 fps for fluid viewing and remains blackout-free while shooting at the top 30 fps shooting rate. Also, a unique Sports Finder Mode can be used, which highlights the 16.6MP crop area in order to give you additional room outside of the frame to recognize moving subjects. Conversely, a rear 3.2"" 1.04m-dot LCD monitor can also be used for live view shooting and larger image playback. Additionally, the X-T3 also sports built-in Bluetooth for wireless sharing and remote control, and the magnesium-alloy body is fully weather-sealed for working in trying weather conditions.26.1MP APS-C X-Trans BSI CMOS 4 Sensor and X-Processor 4Revolving around a newly developed sensor, the X-T3 features an APS-C-format 26.1MP X-Trans CMOS 4 sensor, which has a back-illuminated design to afford smooth tonal rendering, improved low-light performance, and a low native ISO 160 setting. As an X-Trans sensor, it still utilizes the randomized pixel array, too, which provides a high degree of image quality and sharpness due to the omission of an optical low-pass filter. Versus conventional pixel patterns, the X-Trans design more closely mimics the organic nature of film in order to produce nuanced colors and tonal transitions, while also reducing moiré and aliasing.The sensor's design also includes an expanded phase-detection autofocus system, which now has an impressive 2,160,000 points that cover nearly the entire sensor area. This AF system delivers faster, more accurate focusing performance along with low-light sensitivity down to EV -3. Complementing the imaging and focusing capabilities, an updated X-Processor 4 is also featured, and delivers faster focus response for subject tracking and also supports Face- and Eye-Detection AF when working in AF-C mode and when recording video.The X-Processor 4 also utilizes four CPU units for faster image processing and it benefits overall performance with AF speeds as low as 0.06 sec. 0.17 sec shooting intervals, 0.045 sec shutter lag, and a 0.3 sec start-up time. Quick continuous shooting is possible, up to 11 fps with a mechanical shutter or 30 fps with an electronic shutter and a 1.25x crop, and internal UHD 4K60 video recording with 10-bit output is also supported.UHD and DCI 4K Video RecordingMore than a stills camera, the X-T3 offers an enticing array of video capabilities, including internal UHD 4K60p video recording at 4:2:0 10-bit, as well as 4K60p 4:2:2 10-bit via HDMI output, both at up to 400 Mb/s—and simultaneous external and internal recording is possible. DCI 4K30 and Full HD 1080p120 recording is also possible, and video files can be saved using either MPEG-4 AVC/H.264 or HEVC/H.265 compressions, and 4K. Greatly benefitting overall video performance, the speed of the quad-CPU X-Processor 4 enables fast read speeds of 17 ms when recording 4K60 video, which helps to reduce rolling shutter distortion when filming moving subjects.In addition to the supported 10-bit color depth, the X-T3 also includes the F-Log gamma setting, which provides a flat picture for use in advanced color grading software during editing. This maximizes the potential dynamic range in difficult scenes and image adjustments can be made, as well, to highlight tone, shadow tone, color, and sharpness. When working in F-Log, an updated noise reduction algorithm is available along with 4K inter-frame noise reduction, and the minimum sensitivity has been lowered to ISO 640 to suit working in a broader range of scene types.Also, the camera features a 3.5mm microphone jack and 3.5mm headphone jack for more advanced audio solutions.Film Simulation and Grain Effect ModesTaking advantage of Fujifilm's vast history in traditional film-based photography, the X-T3 integrates several Film Simulation modes. These modes mimic the look and feel of some of Fujifilm's classic film types, including Eterna, which copies the look of cinematic film with understated colors and richer shadow tones; Acros, which offers smooth tones, deep blacks, and fine detail; and Classic Chrome, which is designed to deliver muted tones and a deep color reproduction, similar to that of a dated slide film. Several other effects are also available for both monochrome and color shooting. In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing.FUJIFILM XF 18-135mm f/3.5-5.6 R LM OIS WR LensAn ideal all-around lens, the FUJIFILM XF 18-135mm f/3.5-5.6 R LM OIS WR is a versatile 27-206mm-equivalent zoom, covering wide-angle to medium telephoto fields of view. Well-suited for travel and walkaround shooting, the expansive reach of this lens is further complemented by a sophisticated optical design, which uses ED and aspherical elements, to produce high color accuracy, sharpness, and image clarity. An HT-EBC coating also improves contrast and color neutrality by reducing flare and ghosting when working in strong lighting conditions. Also benefitting use in a variety of situations, a linear motor delivers quick and quiet autofocus performance and a five stop-effective image stabilization system minimizes the appearance of camera shake. Additionally, the lens is fully weather-sealed for working in inclement conditions."
Price: 1279.99

"Fujifilm X-T30 Digital Cameras with XF 18-135mm f/3.5-5.6 R LM OIS WR Lens - Silver"
"Pairing impressive imaging capabilities with an especially compact design, the silver FUJIFILM X-T30 is a versatile mirrorless camera distinguished by advanced stills and video recording along with sleek and intuitive handling characteristics. Featuring a revised image sensor and processor, both high-resolution stills and 4K video can be recorded while an apt autofocus system delivers quick and accurate focusing performance. The sensor, a 26.1MP APS-C-format X-Trans CMOS 4, features a back-illuminated design, to promote greater image quality throughout the sensitivity range, along with a 425-point phase-detection autofocus system for quick, precise AF performance and subject tracking. Complementing the imaging and focusing is the X-Processor 4, which uses four CPUs for faster image processing as well as continuous shooting up to 8 fps with a mechanical shutter, 30 fps shooting at a 1.25x crop and electronic shutter, and internal DCI/UHD 4K30 video recording.Sharing a familiar aesthetic of FUJIFILM X-series cameras, the X-T30 sports classically inspired looks, has prominent physical controls, and has a high-resolution 2.36m-dot OLED electronic viewfinder. Conversely, a rear 3.0"" 1.04m-dot tilting touchscreen LCD can also be used for live view shooting and larger image playback. Additionally, the X-T30 also sports built-in Bluetooth for wireless sharing and remote control.FUJIFILM XF 18-135mm f/3.5-5.6 R LM OIS WR LensAn ideal all-around lens, the FUJIFILM XF 18-135mm f/3.5-5.6 R LM OIS WR is a versatile 27-206mm-equivalent zoom, covering wide-angle to medium telephoto fields of view. Well-suited for travel and walkaround shooting, the expansive reach of this lens is further complemented by a sophisticated optical design, which uses ED and aspherical elements, to produce high color accuracy, sharpness, and image clarity. An HT-EBC coating also improves contrast and color neutrality by reducing flare and ghosting when working in strong lighting conditions. Also benefitting use in a variety of situations, a linear motor delivers quick and quiet autofocus performance and a five stop-effective image stabilization system minimizes the appearance of camera shake. Additionally, the lens is fully weather-sealed for working in inclement conditions."
Price: 959.99

"Fujifilm instax SHARE SP-3 Smartphone Printer - White with Instax Square Instant Film Photo Paper 1 Pack"
"Take your smartphone photos and print them out onto instant film with the portable black SHARE SP-3 Smartphone Printer from Fujifilm. Supporting SQUARE format film and featuring a unique 3-color OLED exposure method, this device will transfer your digital photos into the instant film world, producing a vivid, fun photo to share with friends and family. The SQUARE format is also reminiscent of classic instant film with a distinct white border and a 2.4 x 2.4"" image size. For printing, the SHARE makes it easy with built-in Wi-Fi connectivity, which works with the SHARE mobile app for iOS and Android. This app provides added features and functionality, including the ability to apply various templates or filters to your photos prior to printing. Additionally, the printer runs off a rechargeable NP-50 battery pack and can produce an image in approximately 13 seconds.****with Instax Square Instant Film Photo Paper 1 Pack"
Price: 96.99

"Fujifilm instax SHARE SP-3 Smartphone Printer - White with Instax Square Instant Film Photo Paper 5 Pack"
"Take your smartphone photos and print them out onto instant film with the portable black SHARE SP-3 Smartphone Printer from Fujifilm. Supporting SQUARE format film and featuring a unique 3-color OLED exposure method, this device will transfer your digital photos into the instant film world, producing a vivid, fun photo to share with friends and family. The SQUARE format is also reminiscent of classic instant film with a distinct white border and a 2.4 x 2.4"" image size. For printing, the SHARE makes it easy with built-in Wi-Fi connectivity, which works with the SHARE mobile app for iOS and Android. This app provides added features and functionality, including the ability to apply various templates or filters to your photos prior to printing. Additionally, the printer runs off a rechargeable NP-50 battery pack and can produce an image in approximately 13 seconds. ****with Instax Square Instant Film Photo Paper 5 Pack"
Price: 124.99

"Fujifilm instax SHARE SP-3 Smartphone Printer - White with Instax Square Instant Film Photo Paper 10 Pack"
"Take your smartphone photos and print them out onto instant film with the portable black SHARE SP-3 Smartphone Printer from Fujifilm. Supporting SQUARE format film and featuring a unique 3-color OLED exposure method, this device will transfer your digital photos into the instant film world, producing a vivid, fun photo to share with friends and family. The SQUARE format is also reminiscent of classic instant film with a distinct white border and a 2.4 x 2.4"" image size. For printing, the SHARE makes it easy with built-in Wi-Fi connectivity, which works with the SHARE mobile app for iOS and Android. This app provides added features and functionality, including the ability to apply various templates or filters to your photos prior to printing. Additionally, the printer runs off a rechargeable NP-50 battery pack and can produce an image in approximately 13 seconds.****with Instax Square Instant Film Photo Paper 10 Pack"
Price: 162.99

"Fujifilm GF 1.4X TC WR Teleconverter"
"Extend the reach of your GF 250mm f/4 R LM OIS WR lens with the GF 1.4x TC WR Teleconverter from FUJIFILM. The G-mount converter magnifies the image by 1.4x and retains full communication between the lens and body, enabling metering, autofocus, and image stabilization as well as the transmission of Exif data. Additionally, the teleconverter is designed to maintain the weather resistance of the entire FUJIFILM system with a sealed construction that reduces the chances of dust, water, or even the cold from affecting performance.Compatible LensesGF 250mm f/4 R LM OIS WR"
Price: 546.99

"Fujifilm Finepix XP140 Digital Cameras - Yellow"
"FUJIFILM FinePix XP140 is a rugged digital camera complemented by flexible imaging capabilities. Its 16.4MP CMOS sensor enables high-resolution stills shooting, UHD 4K (15p) video recording, and offers a wide ISO 100-12800 sensitivity range to suit working in a variety of situations. Also, the sensor's back-illuminated design maintains smooth, low-noise image quality when working in difficult lighting conditions. Complementing the sensor is a Fujinon 5x optical zoom lens, which covers a 28-140mm equivalent focal length range, and sensor-shift image stabilization helps to minimize the appearance of camera shake for sharper handheld shooting.The XP140's true calling card is its durability specifications, which include a waterproof rating to 82', a shockproof rating to 5.9', a freezeproof rating to 14°F, as well as being dustproof for working in the most trying conditions. Also, an intuitive physical design incorporates a 3.0"" 920k-dot LCD monitor for clear viewing and image review, and all of the essential camera controls are placed on the right-hand side for intuitive one-handed control. Additionally, Bluetooth Low Energy connectivity affords fast and automatic wireless image transferring between the camera a mobile device, along with geotagging and time syncing capabilities."
Price: 159.99

"Fujifilm Finepix XP140 Digital Cameras - White"
"FUJIFILM FinePix XP140 is a rugged digital camera complemented by flexible imaging capabilities. Its 16.4MP CMOS sensor enables high-resolution stills shooting, UHD 4K (15p) video recording, and offers a wide ISO 100-12800 sensitivity range to suit working in a variety of situations. Also, the sensor's back-illuminated design maintains smooth, low-noise image quality when working in difficult lighting conditions. Complementing the sensor is a Fujinon 5x optical zoom lens, which covers a 28-140mm equivalent focal length range, and sensor-shift image stabilization helps to minimize the appearance of camera shake for sharper handheld shooting.The XP140's true calling card is its durability specifications, which include a waterproof rating to 82', a shockproof rating to 5.9', a freezeproof rating to 14°F, as well as being dustproof for working in the most trying conditions. Also, an intuitive physical design incorporates a 3.0"" 920k-dot LCD monitor for clear viewing and image review, and all of the essential camera controls are placed on the right-hand side for intuitive one-handed control. Additionally, Bluetooth Low Energy connectivity affords fast and automatic wireless image transferring between the camera a mobile device, along with geotagging and time syncing capabilities."
Price: 145

"Fujifilm Finepix XP140 Digital Cameras - Sky Blue"
"FUJIFILM FinePix XP140 is a rugged digital camera complemented by flexible imaging capabilities. Its 16.4MP CMOS sensor enables high-resolution stills shooting, UHD 4K (15p) video recording, and offers a wide ISO 100-12800 sensitivity range to suit working in a variety of situations. Also, the sensor's back-illuminated design maintains smooth, low-noise image quality when working in difficult lighting conditions. Complementing the sensor is a Fujinon 5x optical zoom lens, which covers a 28-140mm equivalent focal length range, and sensor-shift image stabilization helps to minimize the appearance of camera shake for sharper handheld shooting.The XP140's true calling card is its durability specifications, which include a waterproof rating to 82', a shockproof rating to 5.9', a freezeproof rating to 14°F, as well as being dustproof for working in the most trying conditions. Also, an intuitive physical design incorporates a 3.0"" 920k-dot LCD monitor for clear viewing and image review, and all of the essential camera controls are placed on the right-hand side for intuitive one-handed control. Additionally, Bluetooth Low Energy connectivity affords fast and automatic wireless image transferring between the camera a mobile device, along with geotagging and time syncing capabilities."
Price: 159.99

"Fujifilm Finepix XP140 Digital Cameras - Dark Silver"
"FUJIFILM FinePix XP140 is a rugged digital camera complemented by flexible imaging capabilities. Its 16.4MP CMOS sensor enables high-resolution stills shooting, UHD 4K (15p) video recording, and offers a wide ISO 100-12800 sensitivity range to suit working in a variety of situations. Also, the sensor's back-illuminated design maintains smooth, low-noise image quality when working in difficult lighting conditions. Complementing the sensor is a Fujinon 5x optical zoom lens, which covers a 28-140mm equivalent focal length range, and sensor-shift image stabilization helps to minimize the appearance of camera shake for sharper handheld shooting.The XP140's true calling card is its durability specifications, which include a waterproof rating to 82', a shockproof rating to 5.9', a freezeproof rating to 14°F, as well as being dustproof for working in the most trying conditions. Also, an intuitive physical design incorporates a 3.0"" 920k-dot LCD monitor for clear viewing and image review, and all of the essential camera controls are placed on the right-hand side for intuitive one-handed control. Additionally, Bluetooth Low Energy connectivity affords fast and automatic wireless image transferring between the camera a mobile device, along with geotagging and time syncing capabilities."
Price: 153.99

"Fujifilm Instax Mini LiPlay Hybrid Instant Camera - Elegant Black"
"Bringing hybrid capabilities to the Mini Series, the elegant black FUJIFILM INSTAX Mini LiPlay is a sleek camera offering a true mixture of digital and film. As a hybrid instant camera, the Mini LiPlay records digitally but can output photos on INSTAX Mini film. Also, by recording digitally, you can print whichever images you want, whenever you want, and as many times as you want. This digital shooting workflow also enables Bluetooth connectivity for smartphone-based control over the camera, along with the ability to print photos from your phone or apply filters and frames to your shots when printing. Also unique to the Mini LiPlay, a dedicated sound recording button is featured, which allows you to record audio and ""attach"" it to your prints through the use of a QR code, which can be scanned to hear the sounds while viewing. Beyond the hybrid capture-to-print technology, this camera is also characterized by its especially compact and stylish design, along with a fixed wide-angle lens, built-in flash, integrated selfie mirror, and a rear LCD monitor for image composition and printing setup."
Price: 111.99